Search term optimization

Name: Amazon SEO Phase 1: Search Term Optimization
Brand: My Amazon Guy
Rating: 4.8 (84 reviews)

Get expert Search Term Optimization starting at $1,000.

Supercharge your product listings with our Phase 1 Amazon SEO. We’ll optimize back-end search terms to drive more traffic and sales by:

Get expert Search Term Optimization starting at ~~$1,000~~ $900. Now with a 10% discount.

Supercharge your product listings with our Phase 1 Amazon SEO. We’ll optimize back-end search terms to drive more traffic and sales by:

Keyword and competitor research in your category
Ranking for keywords organically over time
Hand selecting the most effective keywords
Increased visibility for your products, leading to higher sales
Help your customers to find your product

You’ll also get before and after drafts for your approval.
Pricing: ~~$1000~~ $900 will cover up to 10 ASINs.

Get Search Term Optimization

Win on Amazon, dominate Amazon SEO

Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Best-in-class keyword tools

We use tools like Helium 10’s Cerebro to find top keywords, analyze competitors, and optimize your Amazon listings.

Optimized backend for more clicks

Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Focus on visibility, not rank

Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Strategic keyword repetition

Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.

Over five years of SEO experience

With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings.

Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.

Our proven 4-phase SEO strategy:

Is your listing not shown in search results?

We deal with SEO problems like this everyday, and with over five years Amazon experience, you can bet we know how to fix it.

4.6 Stars • 293 Reviews

4.8 Stars • 84 Reviews

Hear it from people we've helped

See how we’ve helped clients reach their full potential and solved their Amazon problems.

Posted August 23, 2023

Jonathan Berger

2 Reviews

High Impact Backed by Expert Knowledge

I hired my MyAmazonGuy to help grow our established Amazon account. The MAG team met with me weekly, and communicated updates almost daily of all the various things they were doing to improve sales.

Their knowledge of Amazon is first class, and the level of service can’t be beat.

Date of experience: August 23, 2023

“I was impressed with their approach to being open and honest about their process.”

“It”s been fantastic… Allows me to not worry about issues knowing that it will be taken care of sometimes very quickly.”

“They’ve taken over and our salves have increased substantially. I’m very impressed with the results they’ve given us.”

FREE SEO phase 1 best practices

Complete the form below to get our SEO Phase 1 Amazon SEO guide for free. This guide is a great first step to improving SEO for your listings on Amazon.

Frequently asked questions

What is My Amazon Guy's Phase 1 SEO service?

Phase 1 SEO at My Amazon Guy focuses on creating a Master Keyword List (MKL) and optimizing backend search terms for your Amazon listings. This process enhances product visibility and drives revenue by identifying top competitors and building optimized search terms that align with your product's audience and market.

Who should use Phase 1 SEO?

Phase 1 SEO is designed for sellers with relatively new listings or those who have not yet optimized their backend search terms. If your ASIN is indexed with fewer than 800 organic keywords, this phase helps to identify the right keywords and optimize them for better visibility and sales.

What tools do you use for keyword research in Phase 1 SEO?

We use Helium 10’s Cerebro (Reverse ASIN Lookup) to conduct thorough keyword research, identify top competitors, and optimize your Amazon listing's backend search terms. This tool helps ensure you’re using the most relevant and high-volume keywords to improve your listing's performance.

How do you identify my top competitors?

We start by researching keywords that best describe your product. Then, we use Amazon's search results and Helium 10's Xray tool to analyze the top 10 competitors, ensuring that we extract keywords from the highest-performing listings within your product category.

What is a Master Keyword List (MKL)?

A Master Keyword List is a comprehensive list of highly relevant and high-volume keywords for your product, compiled from top competitors' listings. It’s an essential component of the Phase 1 SEO process that helps us optimize your backend search terms for maximum visibility.

How do you ensure the backend search terms are optimized?

We optimize your backend search terms by selecting keywords with a high search volume (≥300) and relevance to your product. We also ensure they follow best practices, such as avoiding duplicate keywords, misspelled terms, brand names, and prohibited words.

Can I skip Phase 1 SEO?

You can skip Phase 1 SEO and proceed to SEO Phase 3 if your listing is more than 6 months old, has 800+ organic keywords, and ranks for at least 50 keywords within positions 20-50.

What happens if my listing doesn’t have enough organic keywords?

If your listing has fewer than 800 organic keywords, Phase 1 SEO is crucial. We will build and optimize your MKL and backend search terms to boost visibility and drive sales.

What’s the difference between Phase 1 and Phase 3 SEO?

Phase 1 focuses on building a Master Keyword List and optimizing search terms for new or underperforming listings, while Phase 3 targets listings with strong organic keyword performance for strike zone optimizations to further refine your product’s visibility and sales.

How do I get started with Phase 1 SEO?

To get started, provide us with the necessary details about your product, including the top 10 competitors (if available). Our team will conduct thorough keyword research, build your MKL, and optimize the backend search terms to improve your listing’s performance on Amazon.

How long does it take to complete Phase 1 SEO?

Typically, the Phase 1 SEO process takes a few days to complete. The timeline can vary depending on the complexity of your product and the competitiveness of your category. We ensure that every step is done thoroughly to maximize results.

What results can I expect from Phase 1 SEO?

After Phase 1 SEO optimization, you can expect improved visibility in search results, better keyword rankings, and increased chances of converting traffic into sales. Optimized backend search terms help ensure your product is discoverable by the right audience.

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Search term optimization