Amazon Search Term Optimization

Looking to optimize your back end search terms for your listings on Amazon? 
We can help!

My Amazon Guy can Assist with the Following:

    • Keyword & competitor research in your category
    • Effectively, hand select the best relevant keywords
    • Ranking for keywords organically, overtime
    • Increase visibility for your products, leading to higher clicks
    • Help your customers to find your product!
Search Term Optimization 1

Search Term Optimization Service for $300:

  • Keyword & competitor research in your category
  • Hand selecting most relevant, high-converting keywords for your listings
  • Following Amazon's guidelines & rules
  • *A before & after draft for your approval
    Pricing: $300 will cover up to 10 ASINs

Benefits of Our Service:

  • Fully built and hand select keywords by experts
  • Rank organically for your keywords overtime
  • Increase visibility for listing, leading to increase number of clicks
  • You Have our Years of Knowledge and Experience on your Side!
Note: This service sets the “Search Terms” field as seen in above picture. This is the only field this service sets. (No copy edits)

Why Hire My Amazon Guy?

My Amazon Guy has years of knowledge and experience behind us regarding to keyword research with Amazon. We know all the ins and outs when it comes to selecting our choice of keywords for Amazon product listings. The mistake we’ve seen very frequently is that many sellers are often under utilizing their search terms! There are also a list of keywords and rules to avoid that you may not know of. With our internal search term optimization best practices, My Amazon Guy has you covered!

Search Term Optimization 2

Keyword Research by Experts


Increase Clicks


Index for Keywords

Search Term Optimization 3

Increase Product Visibility


We've Got Years of Experience

Want to do it Yourself? Here's some Free Best Practices

We choose Search Terms after reviewing search volumes and potential sales.

Things we consider:

  • Available impressions
    • Words are chosen based on search volumes and relevancy
  • Competition for those impressions
  • Long tail keywords
  • Misspellings of core keywords (if high enough search volume)
  • The string of words has thousands of permutations due to the strategic nature on how it is setup.
    • No commas between words
    • No words duplicated
    • In essence each word combines with the rest of the string to create thousands of keywords. 
  • The search terms field affects SEO, for traffic generation on Amazon. As you index for keywords, this allows you to show in search results. Over time, the goal is to get to page 1 for hundreds if not thousands of converting keywords.


In this example we will look at selling wine glasses with funny sayings on them. You can find this listing here.

Amazon SEO Keyword Optimization - Best Practices for Product Search Terms in Seller Central 2

We set the search terms for this product to: mr and mrs right winenewlywed wed married glass beer glass wedding engagement present gift hugs kisses mister misses gifts parents grandparents couples anniversary glasses mom dad grandpa grandma sign mugs table set drinking bridal shower gag custom his her best man woman

As a direct result of the SEO optimization, this product ranks for 2,464 organic keywords. Many on page 1 for terms such as “engagement present” or “drinking gifts for couples”

Amazon SEO Keyword Optimization - Best Practices for Product Search Terms in Seller Central 5

Here you can see it in organic position #2. This leads to earned sales on Amazon without paying for PPC.


All of the above recommendations were followed, and it leads to a powerful listing with sales.

Get Your Search Terms Optimized Now

$300 covers up to 10 ASINs

Our Search Term Optimization Service Consists Of:

  • Keyword & competitor research in your category​
  • Hand selecting most relevant, high-converting keywords for your listings
  • Following Amazon's rules & guidelines
  • *Before & after draft for your approval
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