Parentage Services
- Research to determine proper connection setup
- Quick and efficient parentage creation/edits - all parentage types, from simple 1-step variations to complicated multi-listing 2-Step variations, parentage breaks and edits, parentage transfers, and more
- Catalog/case log management - should there be any issue with the parentage (review issues, listing errors, buy-box Issues, etc) - we will address and follow up with Amazon until corrected.
Parentage refers to the connecting of variations, such as color or size, to the same listing. This gives customers improved options to purchase. This services is only offered to full service clients at My Amazon Guy, due to the complicated nature of catalog work.
Examples of Variations on Amazon
1. Size
2. Quantity
3. Color
4. Flavor
5. Color and Size
6. Dimensions
Benefits
Shared Keyword Rankings
Increase Conversion Rate
Helps weaker variations get stronger
Parentage Best Practices
- Download a template that matches the item category of all child listings. You’ll want to create a parentage in the back-end to avoid errors in uploading.
- It’s best to group together the listings with the same Brands/Manufacturers/Categories per parentage to avoid errors in uploading.
- On the template, make sure to fill out the parent name completely except for its size and color.
- On the template, always make sure to fill out the update_delete “PartialUpdate” and condition_type “New” headers.
- If there is no condition_type header in the template, you can just add it at the end of the template’s headers.
- If bullets and description are available, please add them to parent details.
- When selecting a variation_theme, please make sure that each child listing has a unique size or color attributes to avoid errors in uploading.
- Lastly, try to troubleshoot and fix the error encountered on uploading. If nothing works, call or file a case to Amazon.
Parentage FAQs
questions or concerns
Will reviews combine?
How does parentage work?
What if Amazon breaks the parentage?
How long does this service take?
“I had followed Steve Pope on YouTube enough to be confident that he was “the” Amazon Guy for my various listing’s issues. Maybe they were everyday nuts & bolts issues for them but let me tell you, for me, I was getting nowhere fast. I reached out to them via their site, got an immediate response from Dan who in turn put a conference call together with his collegue Guerro. The three of us had a virtual chat to determine next steps. It was then that he sent me a quote for services to be performed and within a few days the “team” from MyAmazonGuy were in pretty constant touch making sure I was on-board with the changes they were making to my listings.
In our case it involved breaking apart a trio of parent/child listings into 3 separate listings and also confirming the correct carry-over to our Amazon Canada account.
I felt they were fair priced, competent and expedient…what more can I say…except Thanks!”
Steve LaBuzetta
CFO
TipSee Light Company
