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Parentage Services

  • Research to determine proper connection setup
  • Quick and efficient parentage creation/edits - all parentage types, from simple 1-step variations to complicated multi-listing 2-Step variations, parentage breaks and edits, parentage transfers, and more
  • Catalog/case log management - should there be any issue with the parentage (review issues, listing errors, buy-box Issues, etc) - we will address and follow up with Amazon until corrected.
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Parentage refers to the connecting of variations, such as color or size, to the same listing. This gives customers improved options to purchase. This services is only offered to full service clients at My Amazon Guy, due to the complicated nature of catalog work. 

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Examples of Variations on Amazon

1. Size

A package of dog bones with a label on it, optimized for marketing management.

2. Quantity

A package featuring eyeliner that was purchased on Amazon.

3. Color

Nba marketing management.

4. Flavor

Two bottles of sauce on a page, managed by My Amazon Guy for effective marketing on Seller Central.

5. Color and Size

Amazon marketplace account management for Corona outdoor LED wall sconces.

6. Dimensions

A golf putting mat is available for purchase on Amazon, the popular online marketplace.

Benefits

A plane flying in the sky against a black background.

Shared Keyword Rankings

A plane flying in the sky against a black background.

Increase Conversion Rate

Two shopping bags on a green background in a marketplace.

Helps weaker variations get stronger

Parentage Best Practices

Below are guidelines we follow when we build your parentage.
  1. Download a template that matches the item category of all child listings. You’ll want to create a parentage in the back-end to avoid errors in uploading.
  2. It’s best to group together the listings with the same Brands/Manufacturers/Categories per parentage to avoid errors in uploading.
  3. On the template, make sure to fill out the parent name completely except for its size and color.
  4. On the template, always make sure to fill out the update_delete “PartialUpdate” and condition_type “New” headers.
  5. If there is no condition_type header in the template, you can just add it at the end of the template’s headers.
  6. If bullets and description are available, please add them to parent details.
  7. When selecting a variation_theme, please make sure that each child listing has a unique size or color attributes to avoid errors in uploading.
  8. Lastly, try to troubleshoot and fix the error encountered on uploading. If nothing works, call or file a case to Amazon.
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A woman multitasking on her laptop while efficiently managing her Amazon seller central account.

Parentage FAQs

Need more help? Contact us with any
questions or concerns
Most likely yes, however in some categories Amazon no longer combines reviews. We do not guarantee reviews will combine on a parentage.
We create a parent sku and connect all variation (child’s) to it. The parent is the vanilla version of the product. With no size or color. The variation attribute is housed only at the child variation level.
It’s entirely possible Amazon does not like the parentage for their own arbitrary reasons. Parentages such as size, quantity, or color variations, are rather safe. Variations that connect items with kits, or differing components are higher risk for Amazon to break. If you order parentage from us, we will connect the products as you request them. Amazon is an iterative process and we do not warranty any work as it’s outside of our control.
1-3 Business days. If any issue arises within 7 days of delivery it is within scope for us to handle.

“I had followed Steve Pope on YouTube enough to be confident that he was “the” Amazon Guy for my various listing’s issues. Maybe they were everyday nuts & bolts issues for them but let me tell you, for me, I was getting nowhere fast. I reached out to them via their site, got an immediate response from Dan who in turn put a conference call together with his collegue Guerro. The three of us had a virtual chat to determine next steps. It was then that he sent me a quote for services to be performed and within a few days the “team” from MyAmazonGuy were in pretty constant touch making sure I was on-board with the changes they were making to my listings.

In our case it involved breaking apart a trio of parent/child listings into 3 separate listings and also confirming the correct carry-over to our Amazon Canada account.

I felt they were fair priced, competent and expedient…what more can I say…except Thanks!”

Steve LaBuzetta
CFO
TipSee Light Company

“Wow… seamless.. Thanks My Amazon Guy!”
~ Spencer Schubert
★★★★★ 5/5
My Amazon Guy - a full service Amazon agency with Amazon Experts
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