Find out the story behind Optimal Workshop’s NZ$10m investment 🚀   Read More

MAG My Amazon Guy logo capitalized

Parentage (Connect Variations)

What is Parentage?

Parentage refers to the connecting of variations, such as color or size, to the same listing. This gives customers improved options to purchase.

This services is only offered to full service clients at My Amazon Guy, due to the complicated nature of catalog work. If you need help with parentages get in touch with My Amazon Guy for full agency service.
Otherwise, contact us today to see how we can grow your Amazon sales.

“Wow… seamless.. Thanks My Amazon Guy!”
~ Spencer Schubert

Parentage Services offered:


Size Parentage

Quantity Parentage

Color Variation Parentage

Flavor Variation Parentage

Color Size Variation Parentage

Style Variation Parentage


Shared Keyword Rankings

Increase Conversion Rate

Helps weaker variations get stronger

Parentage Best Practices

Below are guidelines we follow when we build your parentage.

(1) Download a template that matches the item category of all child listings. You’ll want to create a parentage in the back-end to avoid errors in uploading.
(2) It’s best to group together the listings with the same Brands/Manufacturers/Categories per parentage to avoid errors in uploading.
(3) On the template, make sure to fill out the parent name completely except for its size and color.
(4) On the template, always make sure to fill out the update_delete “PartialUpdate” and condition_type “New” headers.
(5) If there is no condition_type header in the template, you can just add it at the end of the template’s headers.
(6) If bullets and description are available, please add them to parent details.
(7) When selecting a variation_theme, please make sure that each child listing has a unique size or color attributes to avoid errors in uploading.
(8) Lastly, try to troubleshoot and fix the error encountered on uploading. If nothing works, call or file a case to Amazon.

Parentage FAQs

Need more help? Contact us with any
questions or concerns
Most likely yes, however in some categories Amazon no longer combines reviews. We do not guarantee reviews will combine on a parentage.
We create a parent sku and connect all variation (child’s) to it. The parent is the vanilla version of the product. With no size or color. The variation attribute is housed only at the child variation level.
It’s entirely possible Amazon does not like the parentage for their own arbitrary reasons. Parentages such as size, quantity, or color variations, are rather safe. Variations that connect items with kits, or differing components are higher risk for Amazon to break. If you order parentage from us, we will connect the products as you request them. Amazon is an iterative process and we do not warranty any work as it’s outside of our control.
1-3 Business days. If any issue arises within 7 days of delivery it is within scope for us to handle.

“I had followed Steve Pope on YouTube enough to be confident that he was “the” Amazon Guy for my various listing’s issues. Maybe they were everyday nuts & bolts issues for them but let me tell you, for me, I was getting nowhere fast. I reached out to them via their site, got an immediate response from Dan who in turn put a conference call together with his collegue Guerro. The three of us had a virtual chat to determine next steps. It was then that he sent me a quote for services to be performed and within a few days the “team” from MyAmazonGuy were in pretty constant touch making sure I was on-board with the changes they were making to my listings.

In our case it involved breaking apart a trio of parent/child listings into 3 separate listings and also confirming the correct carry-over to our Amazon Canada account.

I felt they were fair priced, competent and expedient…what more can I say…except Thanks!”

Steve LaBuzetta
TipSee Light Company

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad