Enjoy State of the Art Advertising Management Services

Amazon PPC is critical to your success in driving traffic to your listings. We have helped hundreds of clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers.
We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize our listings.
“I meet with Steven once a week to help my business grow. Every call we learn something new, and take action. I’ve been meeting with MyAmazonGuy for two years.”
~ Ola Gambari
Owner of Fresher Products​
5/5

Our Ad Setup Service:

My Amazon Guy Ad Setup Service

Real Client Examples:

Announcing MAGADS - Advertising Upgrade

We’re proud to offer our upgraded advertising management service offering, which drives results on a new level. We’ll use proven techniques coupled with advanced macros to optimize your current advertising efforts. With our new technology, we’ll update your advertising faster, more frequently, and more holistically. In addition, we store bid adjustments for your viewing pleasure at any time. We do everything with transparency in mind.

Sponsored Products

6) Defensive ASIN Targeting Campaign

  1. Target ASIN from your own catalog.
  2. Places your ads on the detail page of your own products
  3. Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales

7) Sponsored Display

  1. Retargeting
  2. Past Purchasers
  3. Category and ASIN targeting Display.

8) Video Ads

  1. Hot and in demand.
  2. Requires professional shot videos. Recommended time: 30 seconds.
  3. Requires Brand Registry.

Sponsored Products

1) Auto Campaign

  1. Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
  2. Brand terms are negated
  3. Auto campaigns now have targeting split into 4 areas:
  4. Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
  5. Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
  6. Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
  7. Close match: We’ll show your ad to shoppers who use search terms closely related to your products.

2) Brand Campaign

  1. Brand terms are only used in this campaign
  2. Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.

3) Competitor Brand Campaign

  1. Competitor Brand Term Targeting
  2. Competitor brand names are only used in this campaign
  3. Set up to target competitor’s brand keywords in order to gain market share.
  4. Often very small spend, high results, low impression counts, incremental sales

4) Competitor ASIN targeting

  1. Selective ASINs we want our product to show up on their detail pages. 
  2. We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.

5) Manual Campaign

  1. Highly segmented ad groups will have the most benefit, most spend, and most sales.
  2. Keywords are all manually chosen.
  3. We use a bid modifier to bid higher for top of search pages.
  4. Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
Sponsored Brands
What they say about us
MAG School Testimonial

“Hi Steven! Big fan of all the PPC/AMazon content that you put out”

~ Luke Basha

Amazon Accredited Advertising
PickFu Certified
Helium 10 Trusted Partner

Display

Keyword Strategies

We add the keywords in the following three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids ongoing accordingly.

Broad Match

Generically targets the keyword, can have other words in search results mixed in, generates the most impressions

Phrase Match

Must contain the phrase, can have other words in search result,

Exact Match

Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.

Amazon Advertising Management

Get Your Ads Setup Now

Ad Setup Services Include:
Brand Registry in 2022