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Amazon Advertising Management

Amazon PPC is critical to your success in driving traffic to your listings. We have helped hundreds of clients setup proper advertising campaigns and manage them to the best performing results possible. We set up segmented advertising campaigns on Amazon that cover all potential customers.

We can find the most optimal keywords for your products. We can scope out the competition and use their keywords to optimize our listings.

Pricing: $750 per month, or 7% of ad spend (whichever is greater)

Our Ad Setup Service:

  • Keyword Research
  • Optimize Amazon PPC
  • Reduce ACOS, Increase Sales
  • Weekly Reporting

Improve Traffic

Improve Sales

Sponsored Products

  1. Auto Campaign
    1. Keywords chosen by Amazon, good for keyword discovery in case manual campaign misses any opportunity, medium spend
    2. Brand terms are negated
    3. Auto campaigns now have targeting split into 4 areas:
      1. – Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
      2. – Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
      3. – Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
      4. – Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
  2. Brand Campaign
    1. Brand terms are only used on this campaign
    2. Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
  3. Competitor Brand Campaign – Often very small spend, high results, low impression counts, incremental sales
    1. Competitor Brand Term Targeting
      1. Competitor brand names are only used on this campaign
      2. Set up to target competitor’s brand keywords in order to gain market share.
  4. Competitor ASIN targeting
    1. Selective ASINs we want our product to show up on their detail pages. 
    2. We generally find search terms do poor when showing up on detail pages, however we find it beneficial to target specific ASINs.
  5. Manual Campaign
    1. Highly segmented ad groups, will have most benefit, most spend, most sales.
    2. Keywords are all manually chosen.
    3. We use a bid modifier to bid higher for top of search.
    4. Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
  6. Defensive ASIN Targeting Campaign
    1. Target ASIN from your own catalog.
    2. Places your ads on the detail page of your own products
    3. Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales

Sponsored Brands

Display

  1. Currently in Beta. Low conservative testing recommended.
  2. Retargets users off of Amazon.
  3. Use on best sellers, not on every item.

Keyword Strategies

We add the keywords in the following three formats below, essentially A/B/C testing the keywords for strength. A keyword could perform better in any one of the below formats, and we adjust bids ongoing accordingly.

  • Broad Match

Generically targets the keyword, can have other words in search result mixed, has most impressions

  • Phrase Match

Must contain the phrase, can have other words in search result

  • Exact Match

Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.

Get Your Ads Setup Now

Ad Setup Services Include:

  • Keyword Research
  • Optimize Amazon PPC
  • Reduce ACOS, Increase Sales
  • Weekly Reporting
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