Seller Central

BELOW IS COPY FROM DUPLICATED PAGE – PLEASE REPLACE FOR SELLER CENTRAL 
Are you interested in building your Seller Central account to eventually qualify for Vendor Central? Do you currently qualify for Vendor Central and are weighing your options? Are you currently a Vendor Central seller and struggling with the strict guidelines and procedures? MAG is here to help!

Amazon vendor central

What is Seller Central?

Unlike Seller Central, Vendor Central is used by first-party sellers. This invite-only program allows you to directly sell your products to Amazon in bulk to be “shipped and sold by Amazon”, which displays on the product listing. This can be a great option to increase confidence in your brand, access more powerful advertising strategies, and deal with fewer merchandising issues, since Amazon is your primary buyer.

What can My Amazon Guy Do for You in Seller Central?

Our team is trained in the following areas and are ready to help you with:

  • A+ Content
  • Title, bullet point, and description optimization
  • Chargebacks
  • Open statements
  • Cases
  • Reports
  • Advertising
  • Direct Fulfillment setup and management
  • VC Brand Store creation
  • Compliance document filing
  • Catalog Management
  • Coupon and Promotion
  • Setup / Management
  • Vine Program Setup
  • AB Testing
  • Dispute Management
  • Product upload
  • Purchase Order Management Assistance / Chargebacks
  • VC PPC Management
  • VC Transfer to SC

Additional Services

Listing optimization is the process of updating & changing the listing’s product detail pages that will result in improving search visibility, click-through rate & conversion rate to overall, generate more sales.

We will make sure your existing catalog is optimized and work to optimize and new items to your catalog. Our listing optimizations include writing titles, bullets, and descriptions, keyword research, and infographic design.

My Amazon Guy has years of knowledge and experience in growing sales for over 500+ Amazon Sellers. Our keyword research is through various powerful tools we utilize in-house. We are up to date with Amazon’s Seller Best Practices & will apply that to your listings.

Competitor Research

Launching more products generates more sales. You bring us any category or item, and we can tell you how it stacks up against the competition

Managing Amazon Case Log

We can manage your Amazon cases and talk to Amazon's seller support for you.

Amazon Social Posts

We will register your brand for Amazon's Social Post and set up consistent blog posts connected to your items.

Every Other Week Conference Calls

You will have an open line of communication with your Amazon Account Specialist, whether you prefer to communicate through e-mail, phone calls, video calls, or apps.

Weekly PPC & Sales Reporting

Our weekly reports will give you the fastest snapshot of your Amazon performance, including your sales, conversion rates, and advertising performance.

Additional Items Within Vendor Central

We can assist with anything that will help your sales grow, including generating FBA reports, inventory reports and generating FBA shipments, and monitoring suppressed listings.

01

PPC

The key to driving traffic to your listings lies in Amazon PPC. We’ve helped hundreds of clients set up proper advertising campaigns that have produced impressive results. We’ve also segmented advertising campaigns that have covered all potential customers on Amazon.

 

My Amazon Guy is an Amazon Advertising Sponsored Ads Accredited agency. You can trust us to be ahead of the game when it comes to new Amazon Advertising updates and features. We’ve even implemented new ad types for our clients before they were announced by Amazon.

 

Our PPC management involves a series of techniques combined with advanced macros to optimize current advertising efforts. We’ll update your advertising faster, more frequently, and more holistically. In addition, we store bid adjustments for your viewing pleasure at any time. Everything we do prioritizes transparency.

Amazon marketplace sponsored ad accreditation badge.
Steven Pope
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02

SEO

With years of knowledge and experience behind us, SEO has become second nature to us at My Amazon Guy. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings. Our best-in-class 3-phase SEO plan will help your products rank on the first page and sell in just a few clicks.

 

Our SEO services cover the following: keyword and competitor research, a choice selection of the most effective keywords for your products, and keyword ranking tracking over time.

Industry leader specializing in marketplace SEO with expertise in Amazon.
Steven Pope
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03

A+ Content

One of the best ways to stand out from the competition and showcase your brand is through top-tier A+ content on Amazon. Time and time again, quality content has been proven to catch the attention of customers and increase conversion rates.

 

With My Amazon Guy, you’ll get access to copywriters who have made their entire careers off of creating A+ content and graphics specifically for Amazon. With hundreds of copy projects under our belts, we know what it takes to create and publish gold standard content.

Pick-fu certified marketplace - pick-fu.
Steven Pope
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04

Brand Store

If your brand store doesn’t have its own unique feel and identity, it’s unlikely that a viewer will stop by. But stores that do have a strong brand store have been able to reach their ideal customers.

At My Amazon Guy, we have designers in-house who specialize in creating beautiful designs with your brand in mind. With hundreds of designs made, they won’t just make your brand store look good, they’ll make it convert.

A collage of images showcasing various products featured on Amazon.

05

Listing Optimization

Listing optimization describes the process of updating and changing the listing’s product detail pages. The earlier this happens, the more likely you’ll improve your search visibility, click-through rates, and conversation rates. All in all, listing optimization helps generate more sales.

 

At My Amazon Guy, we’ll pore over your existing catalog to make sure it’s optimized. Any new items or items that need updating will be reworked. Our listing optimization includes writing titles, bullet points, descriptions, keyword research, and infographic design.

 

We’ll bring in years of knowledge and apply all our experience in growing sales for over 500 Amazon sellers.

Adding new products to Amazon’s catalog has never been easy. New Amazon sellers can often get lost in the process of gaining approvals, using the right product identifiers, submitting the necessary documents, and correctly filling all the fields required by Amazon.

 

Luckily, with your very own Amazon specialist who can take on the complexity for you, you can free up that time to work on your business.

By setting up parentages, we connect variations such as color or size to the same listing. This gives customers improved options to purchase. Parentage setup or recreation involves a complex process that requires you to have familiarity with Amazon flat files. If done incorrectly, you run the risk of deleting all your Amazon catalog data. We have parentage experts here at My Amazon Guy. They can set up your parentages correctly so you don’t risk your catalog later.

A brand name change can occur for many reasons. You might need to do it as a result of optimizing your catalog or adding a newly registered brand. Unfortunately, Amazon doesn’t make it easy to change your brand name. Sometimes, this simple task can even take hours.

 

If you’re a newly registered seller, you might run into issues like problems connecting your brand registry to your items. This prevents you from accessing A+ content or brand stores. Luckily, My Amazon Guy knows how to deal with tricky brand name changes and brand node issues, so you can get peace of mind.

At some point, every Amazon seller will eventually deal with a listing suppression or takedown. If your top-selling ASIN has been deactivated, or you’re seeing a “Page not found” error, you’ll need a reliable Amazon Specialist to get your listing back up as soon as possible.

 

At My Amazon Guy, we have years of experience with reinstating listings on Amazon. We know who to contact, what steps to take, and how to construct and submit an effective Plan of Action (POA) that meets Amazon’s requirements to get your listing back up and running. The faster we can get your listing back online, the faster you’ll make sales again.

Seller Central changes and grows every day. With that come bugs and errors that can affect your listings and ultimately your sales. We know how to fix virtually any error on Seller Central – from a broken categorization that can lead to a drop in search rankings to image bugs that can suppress your listing. We can also fix tricky A+ Content or Store rejection errors, get items suspended from advertising running again, remove poor seller feedback that can hurt your buy box rankings, and get rid of nearly every other common error that comes with selling on Amazon.

Once a single-star review hits your account, we’ll do our best to attempt to remove it. Please note that we say “attempt” as it is a numbers game. We can’t promise every review gets removed, but we can confidently say that many of them will.

Unfortunately, Amazon has forced sellers to use GS1 UPCs. We’ll update these for you to become compliant and prevent your listings from disappearing.

Youtube videos on account management and listing optimization.

06

Logistics

Shipping Plan Generation

We’ll generate a shipping plan to keep your business on track and your customers satisfied.

Restock Suggestions

Keep your IPI Healthy

Two people loading boxes into a van for marketplace account management with My Amazon Guy.

07

Reporting:

Weekly reporting so you know how your traffic and conversion rates are growing

Monitoring:

Stranded inventory, Hijacker Alerts, and Account Health Management

Case Study My Amazon Guy 50k Growth

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva

VICE PRESIDENT OF HUMAN RESOURCES

Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family

Kevin-Sanderson

Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons

SENIOR ACCOUNT DIRECTOR

Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 

 

In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch

BRAND DIRECTOR

Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning

IT DIRECTOR

Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez

ACCOUNT DIRECTOR

A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon

ACCOUNT DIRECTOR

Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido

CHIEF TECHNOLOGY OFFICER

Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope

FOUNDER

Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.