How to Create a Parentage on Vendor Central

If you have ever worked on both Seller Central and Vendor Central, the first thing you’ll notice is that Vendor Central doesn’t offer quite as much freedom as Seller Central. There are a less features and the UI is not so user friendly. This is especially true with more advanced actions such as adding variations and submitting compliance documents. We’re here to makes things a little easier. Below you will find a quick guide on how to create a parentage or add variation on Vendor Central.


How to Create a Parentage on Vendor Central

A parentage is a grouping of product variations. Products that are identical except for one distinguishing feature such as size or color can be grouped together in one listing. Seller Central has a Variation feature that makes creating parentages easy. In Vendor Central, it is not so clear.

#1 – Log into Vendor Central and Click on ‘Support’

Since Vendor Central doesn’t have a variation feature, you will need to submit the changes via a ticket to Vendor Support.

vendor central parentage variations support click 


#2 – Click on ‘View Resource Center’

The Resource Center will provide a template document you will need to fill out and upload to Vendor Support

resource center amazon vendor central variations help support create creation



#3 – Click on ‘Download this Document’ under ‘Variation Sheet’

An Excel document will download that you can edit.

variation sheet amazon vendor central parentage document

#4 – Follow the example template and fill in the Variation Sheet.

Fill in each section within the red box. Not all of the columns will apply to the items you are submitting so you can leave those blank. List each parentage in succession and assign each a number. Apply that number to each Child ASIN within the parentage. You will then choose the variations of each child. A list of valid values is available in the example section. Finally, enter the name of the variation that you have entered, whether it is a size or color or other.

amazon variation sheet example template parentage


#5 – Return to the Support page from Step 1 and click ‘Contact Us’

Once you have filled out the variation sheet, you will need to return to the support page from earlier. Below the Resource Center link there is a link to the ‘Contact Us’ section. This will bring up the feature where you can submit help tickets.

contact us vendor support amazon parentage


#6 – Under ‘Manage My Catalog’ click on ‘Variation – Twister’

There are several different categories of tickets you can submit. You will need the ticket that will get you in touch with the team in charge of variations. This ticket is found under ‘Manage My Catalog’. Click on ‘Variation – Twister’.

manage my catalog variation twister amazon parentage


#7 – Click on ‘Send an Email’

A message will appear explaining how variations are automatically created on Vendor Central. However, the variations they create are not perfect. Often you will need to edit the parentages in order to get the right products grouped together. Click ‘Send an Email’ to bring up the page that will allow you to create a ticket with the support team.

contact us amazon send an email support contact


#8 – Fill in the Subject line and enter in list of ASIN

There are certain boxes that are required to fill before you can submit the ticket. You must enter in the list of ASIN that will be editing with you variation sheet. Simply copy and paste the list from your template.

vendor support amazon help contact us


#9 – Fill in the body paragraph asking Vendor Support to create a parentage using the template, attach the variation sheet, and enter your email. Once you’re done click ‘Submit’

Add a simple message in the description section asking them to make the changes you are submitting. You will then need to attach the variations sheet that you created. Don’t forget to enter in your email so that they can reach out to you with confirmation or to ask for more information.

variation parentage amazon vendor central


After the ticket has been submitted, Vendor Support will create the parentage using the edited variation sheet that you uploaded. They will respond within 24 hours to either confirm the changes have been made or give you further instructions on how to correctly submit the changes.


For more tips and tricks on navigating Amazon’s complex ecosystem, book a coaching call with My Amazon Guy


How to Set Up an Amazon EU Seller Account to Sell in Europe

Europe is the second-largest Amazon market and now you have the opportunity to sell your product in all of the major countries. Amazon now offers a discounted subscription fee of €39.99 by linking all of the EU accounts together. You will no longer have to pay a fee for every region account in the EU. Follow the steps below to set up and link your Amazon EU accounts.

Linking accounts

Linking accounts unifies your selling experience across Amazon’s international marketplaces and lets you more easily manage and scale your global business. Along with providing single sign-on, linking accounts gives you a single view of sales, orders, and buyer messages from all of your countries. You also gain access to tools previously restricted to a single country, as well as our discounted international selling plan.


How to link your accounts

LINK EXISTING ACCOUNTS: If you are already selling in multiple countries or regions — for example, Europe and North America — and you want to link those accounts:

  1. Sign in to Seller Central from any of your country or regional accounts and select Sell Globally from the Inventory drop-down menu.
  2. Click the tab of the country or region where you want to link accounts.
  3. Select the I have a selling account option for the country or region you want to link.
  4. Click Link accounts.
  5. When prompted to sign in again, enter the email and password of the second country or region.

REGISTER AND LINK NEW ACCOUNT: If you are new to selling in a country or region — for example, Europe — and you want to register and link accounts:

  1. Sign in to Seller Central in a country or region where you are already selling and select Sell Globallyfrom the Inventory drop-down menu.
  2. Click the tab of the country or region where you want to register and link accounts.
  3. Select the Create a selling account option for the country or region where you want to register.
  4. If asked to sign in again, use the email and password for the region where you are already selling.
  5. Complete the registration by providing additional details, if asked. Your new account will be linked automatically when you are finished.

How to Renew Software Application Authorization that is About to Expire on Amazon Seller Central

There are many third-party services that can be utilized to increase sales on Amazon. These third-party services often require access to the Amazon Web Services (AWS) of your account. This is usually done during the initial setup of the service. However, the authorization granted has a time limit and is set expire every year. This is why you will often receive a message from certain third-party services asking to renew their software application authorization to your account.

To renew authorization, follow these steps:

#1 – Log into Admin account on Seller Central and hover your cursor over “Settings”, then click on “User Permissions”

seller central software application authorization

#2 – Scroll down to “Third Party Developer and Apps” and click “Visit Manage Your Apps”

third party manage apps amazon web services how to


#3 – Find the Third-Party Service that needs Authorization Renewal and on the right-hand side click “Renew”

click renew software authorization renewal application app

#4 – Verify the third-party service and click “Renew”

renw verify submit application seller central amazon third party


#5 – The “Authorization Date” next to the third-party service that you renewed will update with the current date as confirmation that the renewal has been submitted. The new expiration date will be a year later.


And that is all you need to do to renew the software application authorization for any third-party service who you have granted access to your account.


For more tips and tricks like these, key an eye on the blog posts here at My Amazon Guy.

For more personalized guidance, you can book a coaching call here


How to Reinstate Amazon Listings After Product Takedown

If your product has been taken down, contact Amazon Seller Support immediately either by phone or filing a ticket. Although they may not be able to help you right away, it is important to have a case created relating to this issue.

There are many reasons why Amazon might takedown your listing. However, there aren’t many ways to get your listing back up. Amazon Seller Support does not have the capability to reinstate a listing. They will transfer your case or suggest that you email the product compliance team ([email protected]) however, they are slow to respond. We have had much more success by contacting the Brand Registry Team directly.

The Brand Registry Team is a dedicated support team that focuses on the assisting brand registered sellers. If you do not have a brand registered, you will not have access to this team. The Brand Registry Team has greater access to the backend of your listings and has control over the ability to reinstate listings that have been taken down.

To reach this team, follow these steps:

#1 – Log onto the Amazon Brand Registry Website and sign in.

You will need to sign in using the Admin account in order to access the Brand Registry page. This will be the account that was used to file the brand registry.

product takedown filing ticket file help amazon asin listing


#2 – Select the marketplace where your item is listed.

Be sure to select the marketplace where the listing has been taken down. It is possible that the item can be live in one marketplace and restricted in another.


marketplace select item product reinstate issue contact support

#3 – Click on the ‘Help’ button in the top right corner

Your brand should be listed in the top left corner under ‘Your Brands’. Hover your cursor over the ‘i’ icon and the brand name will appear. Make sure that your brand is listed before you move on to the support team.

brand register page dashboard log in login username admin

#4 – Click on the link in the ‘Support’ section.

There are other links that will direct you to information on other topics, however, you will want to reach out to the Support team directly.

help section contact us support team brand information

#5 – Click on the ‘Brand Registry Support Team” link.

Review the Topics that the Brand Registry Support covers. You will notice there is a dedicated section to reinstate listings. There are also other topics that may be of use such as reporting trademark infringement or transferring a trademark to another marketplace.

contact us reasons topics brand amazon help reinstate prodcut asin guide

#6 – Click the dropdown next to ‘Listing Issue’, then select ‘Reinstate Listing’.

This will bring up the section where you can fill out a ticket to send directly to the Brand Registry Team. Enter your ASIN and a description of the issue along with a request for them to reinstate the listing. When you are finished, make sure you enter your email at the bottom so that they can get in touch with you.

reinstate listings listing takedown brand registry support

You will be able to follow-up on the cases you have opened with the Brand Registry Team via the case log on your Seller Central Account. Their responses will be available here as well as being emailed to you directly.


How to Contact Amazon’s Catalog Team

Example: Gating issue such as pesticides

1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.

contact seller central sale vendor ebay

2. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Get support”.

amazon seller central vendor online shopping support ticket

3. This will bring a list of options to get help on. Click on “Can’t find what you need?” near the bottom. This will drop down more options. Now click on “Contact Us”.

amazon seller central support vendor tickets

4. Once the Contact us page has loaded, click on “Selling on Amazon” on the left-hand side.

amazon google example seller central vendor ticket products inactive

5. This will bring up another side panel. Type something random in the “Tell us how we can help” text box then click “Get help”.

amazon seller central ticket help products inactive example

6. Now click on “Products and inventory”.

products inventory seller central tickets example online ecommerce

7. Click on “Issue Listing Products”.

seller central Amazon SKU ASIN help ticket

8. Click on “I don’t have an ASIN or SKU or Batch ID” then “Next”.

amazon seller central vendor asin sku batch id

9. Click on “Other product and inventory issues” then “Next”.

other product inventory issue seller central ticket support case id

10. Here you can fill out the “Contact Reason”, “Please describe your issue”, “Asin Id”, and “Your email”. Example below.

describe issue contact reason amazon seller support vendor

email amazon seller central support ticket case id


Does Subscribe and Save Work?

Simply yes.

Depending on your category, sub & save can work wonders. We have a client in the consumable category that has over 200 active subscribers on one SKU. I highly recommend enabling sub & save if you are in any topicals/consumable categories.

If you already enabled sub & save and want to know how to view the number of active subscribers then follow the steps below.

  1. Hover over the “Reports” tab and click on “Fulfillment”

  2. Navigate to the left-hand panel and click on “Subscribe and Save Forecasting”
  3. Select the date that is at least 30 days back and request download.

    Should you like to learn more about this or need help please contact us at MyAmazonGuy.



Invalid File Format – Hazmat Exemption Sheet Upload Error

exemption sheet invalid file format amazon seller central hazmat dangerous goods upload error

You may have run into this error while trying to upload an exemption sheet for Amazon FBA hazmat, “Invalid File Format“. This error occurs because of one of two reasons.

  1. File Format: Amazon recently changed its file format to an excel version instead of a PDF. Submitting the wrong file format could cause errors. We have provided links to where you can download this new version below.
  2. File Name: The Invalid File Format error will still occur if your filename has a special character in it. These special characters include (<>\/|.:”‘?*&@). Remove these characters and your file will upload.


exemption sheet invalid file format amazon seller central hazmat dangerous goods upload error fix resolved solved

Exemption Sheet for Products without Harmful Chemicals

Exemption Sheet for Battery and Battery-powered Products

Exemption Sheet Upload Page


For more tips and tricks on how to grow sales on Amazon, reach out to My Amazon Guy and book a coaching call!


Should I Merge Duplicate Listings on Amazon? How Do I Merge Duplicate Listings in Seller Central?

The answer to this question, should I merge duplicate listings on Amazon, depends upon your relationship to these listings. Duplicate listings come about for various reasons. Sometimes other retailers load their own UPC codes, and duplicate the data on purpose – to achieve 100% buy box potential. This is of course against Amazon terms and conditions, but it happens. Other times retailers will list their items under a different brand, again against Amazon terms and conditions but it happens. In less nefarious instances, listings can get duplicated for a variety of corrupt or bad data instances.

Watch this video to walk through the quandary of duplicate listings.

So should you merge the listings?

If you are the manufacturer:

Yes. 100% of the time. No questions. That’s because a single listing will have a higher BSR (ranking) on Amazon and generate more exposure and sales.

If you are the wholesaler:

Same answer as manufacturer. Unless you allow white labeling. Often wholesalers will avoid managing MAP and just let the listings chaoticly exist to avoid the effort of crowd control. But same benefits apply here.

If you are the retailer:

Depends. If both listings are clean, and there are no MAP issues, you should consider it. However, if you’re the only prime seller on your listing, and your BSR is higher, and there are prime sellers on the other listing, there is no net benefit to you as a retailer to merge it. Often retailers will negotiate with manufacturers to go about these mergers despite this, to gain other benefits such as limiting the # of FBA partners they engage with, or inside discounts. So if you are a retailer with a tight relationship with the manufacturer you can consider this measure.

Duplicate Listing Example:

How do I know if there are duplicate listings?

My tool of choice is Scan Power. There are many tools out there to consider. But whatever tool you use – you upload a simple UPC list. The tool crawls the UPCs across Amazon, and spits out an excel sheet for you to comb through.

How do I merge listings?

From the Scan Power, or other tool download, Highlight duplicate UPCs in the UPC column, and determine the highest ranking ASIN. Open Seller Central and file a ticket to merge the listings.


How to do Keyword Research – Website & Amazon

Doing keyword research is the best way to do SEO and optimize your product titles and copy “to sell more products to more people more often for more money.” Quote by Harry Joiner.

There are a few tools you can use to help you with your keyword research:

  1. Google Adwords Keyword Planner
  2. Jungle Scout Chrome Extension
  3. Jungle Scout Web App

This video walks you through how and why to use these tools. If you follow this advice it will skyrocket your organic traffic to your products and help push your sales!



How to Change your Amazon Seller Name on Seller Central – Can You Change Your Name? YES!

You can in fact change your Seller Central Amazon Seller Name. You can even change the business legal name and tax ID structure.

To do this follow these steps and watch my video:myamazonguy ecommerce amazon seller central vendor business brand storefront A+ EBC

    1. Open Seller Central
    2. Go to Settings
    3. Click Account Info
    4. Click “Your Seller Profile” or click here: Seller Information
    5. Make sure you are logged in as the main account admin holder so you have privileges to make changes.
    6. Hit edit on on store details
    7. Change your Display name.
    8. Must be done for each country sold in.

If you need help making this change you can hire me for an hour and I would be happy to assist you. I also specialize in helping wholesalers & manufacturers launch on Amazon for the first time, as well as help current sellers scale their programs through advertising, listing optimization, and product launches.

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