MAG School’s Microlearning Series Lesson 3 – Setting Launch Dates

To ensure a seamless launch process on Amazon, sellers must establish both release and launch dates for their new listings.

This dual-date approach enables Amazon to generate a placeholder image and ensure content readiness prior to the launch.

Solely setting the launch date prevents purchases, while an unchanged release date can mistakenly suggest availability.

Thus, setting both dates is essential, offering a coherent timeline for new listing availability.