To ensure a seamless launch process on Amazon, sellers must establish both release and launch dates for their new listings.
This dual-date approach enables Amazon to generate a placeholder image and ensure content readiness prior to the launch.
Solely setting the launch date prevents purchases, while an unchanged release date can mistakenly suggest availability.
Thus, setting both dates is essential, offering a coherent timeline for new listing availability.
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Steven Pope, Founder
Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.
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