Amazon Brand Registry – The Ultimate Tool for Product Ranking in 2020

In this video, we will be talking about the Amazon Brand Registry. This will be a comprehensive A-to-Z guide – from the trademark registration with USPTO (United States Patent and Trademark Office), and how to open up a Brand Registry on Amazon, to an overview of every feature that you can get access to with Brand Registry.

Amazon Brand Registry – Summary

In the ever evolving landscape of eCommerce and Amazon Selling, the release of Brand Registry on the Amazon platform really allowed sellers to raise the bar, not only for sellers, but also for Amazon. Previously, Amazon would give features to sellers that were much smaller companies, that now they only give to brand registered accounts. Becoming Brand Registered allows sellers to access unique features such as:
1. Amazon Storefront:
 2. A+ Content for Listings
     Example of A+  Content: 
A+ Content Example
  • A+ content is a great SEO tool. It truly helps index keywords. 
  • Use product grids.
  • Use as much text as possible. 
  • Use Alt-Text on photos. 
  • We also offer this as a service. 
  • Go to https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
  • For $500 we will build you a fully launched A+ content, copyrighting, keyword research, etc. 

3. Infringement Reports: If you have a trademark that is commonly used, you can report infringement through the infringement page. You can access this page at amazon.com/report/infringement

4. Access to the Brand Dashboard and Brand Analytics. The Brand Dashboard allows sellers to access several features which help in optimization of listings, keyword research, and more. 


How to get Brand Registered – Step by Step

  1.  To be brand registered on Amazon, you must have a legal trademark. Typically, sellers would receive their trademark through the United States Patent and Trademark Office, and you will then submit your trademark registration number to Amazon when filing your Brand Registry through brandservices.amazon.com in the registration process. 
  2. Please note that if you do not have your trademark, My Amazon Guy offers this service. Simply go to the link below and we will take care of the filing and paperwork. Our cost is a one time $775.00 fee. My Amazon Guy Trademark Registration

 3. If you are not sure if your company has a trademark, please follow the steps below to find out. 

    Go to https://www.uspto.gov/trademarks-application-process/search-trademark-database

    • Click “Search Trademarks” (lands you at http://tmsearch.uspto.gov/bin/gate.exe?f=tess&state=4810:tt6qdr.1.1)
    • Click “Basic Word Mark Search (New User)”
    • Type the name of the brand or trademark in, it is case sensitive.
    • Find the live trademark in question to find the needed information
 Please view another article from My Amazon Guy which goes more in detail on this subject and provides an informative video:

4. Once your trademark is in place go ahead and get started with brandservices.amazon.com 

3 Steps for Brand Registry on Amazon


5. The first thing Amazon will ask for is to create a brand services login. We suggest using the admin login from your Seller Central Account. You will save yourself a good deal of trouble to keep these logins uniform. 

6. To find out whether you are using your seller central login: 

  • Go to settings.
  • Go to user permissions.
  • You will see one login does not have delete next to it. This is the admin login that needs to be used. 

7. Moving forward, on the next page after your Brand Registry account is created, and after clicking getting started you will chose the country that you want to be Brand Registered for. In our case it would be the United States. On the next page you will click Enroll a new brand as shown below. 

Enroll a New Brand


8. On the next page, Amazon will ask “Do your products and packaging have a permanently affixed brand name and logo? We recommend you say yes, no matter the case.

9. The next question, asks if you intend to enroll more than 10 brands in the Brand Registry. Answer this question truthfully. 

10. The next question, asks the Brand name to be registered. 

11. On the next page, you will be asked what your trademark type is. (word mark or design mark). Most of the time word marks are used. The brand name must identically match your trademark. 

12. You will then enter your trademark number from your existing patent. 

13. Next questions:

  • Do you use a UPC code? Say yes. 
  • What countries will you sell in? Tell the truth of where you sell. 
  • Where do you manufacture the products? Say the country they are made in and provide a website URL to the manufacturer. 
  • It will ask if you currently sell on Amazon? Answer, yes, no, or vendor. 

14. Once you finish, click submit. Amazon will not allow you to proceed if the registration number does not match or if you do not have one.

15. Amazon will send an email to the person who owns the trademark.

16. If you used a lawyer, Amazon will send the email to the lawyer. 

17. There are two steps from here to finish your brand registry: 

  • Whoever owns the trademark must respond directly to Amazon stating that they give permission for the trademark to be used in “such in such fashion”. 
  •  In this email, there will be a verification code sent. This code must be provided to Amazon through the Brand Registry case through Seller Central. To access your case log, go to the Amazon Seller Central homepage, click help on the top right corner of the page, scroll down to the bottom and click launch case log. 
  • If done correctly, your Brand Registry should be approved within 24 hours. 
18. You can verify whether your Brand Registry worked by following these steps: 
  • Go to your Seller Central home page. 
  • Hover over the stores tab. 
  • If you see your brands and your store name as shown on the image below, you will know that your Brand Registry is ready. 

Amazon Store Front






We hope that our guide on Amazon Brand Registry has been helpful. As always remember to go to www.myamazonguy.com and we will help you out with any eCommerce related issue – large or small! 

How to Access the Amazon Brand Store through Seller Central

How to Access the Amazon Brand Store through Seller Central

Once your Amazon Seller Account is Brand Registered, there there is an option to create a store page for your brand. Once the store page is created, it will be launched onto the Amazon platform for all Amazon users to see. To be able to view and edit your store once created please follow these steps below:

  1. Go to your Amazon Seller Central home page.
  2. Hover over Stores on the top tool bar as shown below.

How to Access the Amazon Brand Store through Seller Central 1

3. Click Manage Stores.

How to Access the Amazon Brand Store through Seller Central 2

4. On the Manage Stores Page there are three options:

1. You can see the link to your store directly.

2. You can edit your store.

4. Through the manage store page the user can find the following – A direct link to their Amazon store page, The See Insights Area where statistics on your store can be found (traffic etc) and the Edit Store link where a user can make edits and revisions to their store. Please see image below. 

How to Access the Amazon Brand Store through Seller Central 3

5. For further information on the Amazon Store Page – please visit the following link:

How to look up a trademark with United States Patent and Trademark Office

How To Look Up a Trademark – My Amazon Guy


Getting a trademark is more important to your business than ever. A trademark protects your products and your brand. Without it, you have no recourse to another person or company ripping off your stuff.

Click here to learn how we can help you protect your brand and take control of your Amazon listings with our trademark services.

Today it’s never been easier to order something off Alibaba Express and start selling an item. We live in the Amazon private label age. If you spend time and money investing in a new idea and don’t get a trademark or patent in place, someone can start selling your exact product and piggy back off your success.

Sometimes even on your own Amazon listings they’ll show up with knockoffs. That not only damages your brand and product, but it could put pressure on your pricing and hurt your margins.

Trademark leads to Brand Registry on Amazon

Having a trademark allows you to get brand registry on Amazon, and you can report products and the sellers of those products for infringing on your trademark. The Amazon brand registry also allows you to build enhanced content, advertise headline ads, open a storefront with a vanity url of www.amazon.com/(your_brand_name_here), and better control your data.

It’s easier to get a trademark than a patent, so at bare minimum get a trademark in place for your brand. Trademarks currently heavily impact success on Amazon. In the near future they could impact other marketplaces and websites as well.

This video walks through how to look up a trademark with the United States Patent and Trademark Office. Which is a starting point for figuring out whether a trademark is in place for your brand name.

How to look up a trademark with United States Patent and Trademark Office 4

  1. Go to https://www.uspto.gov/trademarks-application-process/search-trademark-database
  2. Click “Search Trademarks” (lands you at http://tmsearch.uspto.gov/bin/gate.exe?f=tess&state=4810:tt6qdr.1.1)
  3. Click “Basic Word Mark Search (New User)”
  4. Type the name of the brand or trademark in, it is case sensitive.
  5. Find the live trademark in question to find the needed information.

You will need to do this if you’re trying to figure out if a brand has a trademark, whether you want to create a trademark, of if you have an Amazon account and want to file for Brand Registry but are unsure if a trademark exists.

Scroll to top