What is Send To Amazon? – New Amazon FBA Shipping Feature
Amazon has recently released a new method of sending FBA inventory to Amazon.
FBA Inventory Selection – All of the listings that are FBA are listed in this new feature and sellers will be able to choose which product they will be adding to the shipment. Previously, the seller would have to scroll through there catalog and manually check each box before selecting “Send/Replenish Inventory”. This slow process made shipment creation tidious. With this new UI sellers can select and deselect product on the fly.
Packing Templates – This new feature allows sellers to create packing templates for case-packed products. Sellers will be able to save box unit count, dimensions, and prep type for quick and easy shipment creation.
Beta Phase Limitations
Since this new feature is still in beta phase, there are some limitations.
Shipping Method – Currently, the only shipping method available is small parcel delivery – no pallets or LTL shipments with this tool.
Carrier – Amazon is not allowing Amazon Partnered Carriers with this tool at this time, meaning you will not be able to purchase shipping labels directly from Amazon. All shipping will need to be purchased off of Amazon.
Amazon just launched a new targeting capability for Auto campaigns in seller central. If you need help setting up an advertising campaign, we charge $500 for an ad setup. Contact me at https://myamazonguy.com/contact-an-amazon-consultant/
Additional ways to target my ads? Sign me up, it’s a no-brainer to do. It allows us to segment better and control our ad spend and see where better results come from with some additional bidding features. Previously auto campaigns were a black hole, and could only be managed with negative keywords and bidding. We used them historically for keyword discovery.
4 types of Amazon Auto targeting:
– Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
– Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
– Close match: We’ll show your ad to shoppers who use search terms closely related to your products.