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Amazon Vine – High Quality Product Reviews

 

Amazon Vine – Summary

Seller Central has a review incentive program called Amazon Vine. This program employs a hand-picked group of reviewers through Amazon’s platform to review new products. Please note that Amazon Vine reviewers have NOT already bought the product. The product can be ordered by a group of pre-selected reviewers (Vine Voices) who give an honest review on the product. They will receive a free product in exchange for the review.  This program is very exclusive, and is only available to sellers who meet certain criteria. Sellers that have new brands with limited number of reviews, that have a trademark and Brand Registry with Amazon, that are looking for a boost in their products visibility can benefit greatly from this program.

Benefits of Enrolling in Amazon Vine

  • Increased product reviews.
  • High quality reviews.
  • Trusted reviews – the reviews are unbiased, un-manipulated, and buyers will be able to trust the review, which will increase sales.
  • Increased awareness of slow sellers or new products.
  • Increased sales

Product Requirements for Enrollment in Amazon Vine

  • Be brand registered in Amazon Brand Registry.
  • Have fewer than 30 reviews on the product detail page.
  • Have a buyable FBA offer in ‘New’ condition.
  • Not be an adult product.
  • Have already launched at the time of enrollment.
  • Have available inventory.
  • Have an image and a description 
  •  Source  

Product Restrictions for the Amazon Vine Program

In addition to the restrictions already in place for listings on Amazon which can be found here Amazon also has the following product restrictions for the Vine Program.

  • Require us to bundle multiple products for delivery/review.
  • Require reviewers to separately order another product in order to conduct a review; accessories for widely-owned products are permitted (for example, cases for popular mobile phones can be enrolled) but you should not enroll an ink cartridge that requires a specific printer, or a replacement battery that only works in a particular camera.
  • Do not correspond to the exact product listed on the FBA offer.
  •    Source

What Kind of Reviews will My Business Receive through Amazon Vine?

Amazon Vine uses high quality reviewers to post unbiased, honest, opinion. Amazon does not guarantee positive reviews, and will not remove the review unless it violates their Terms and Conditions. Furthermore, it is against Amazon Terms and Conditions to contact a Vine reviewer about a review left.

How Many Reviews can an ASIN Receive through Amazon Vine?

Each product can receive up to 30 reviews per ASIN – with the exception being 30 reviews is the maximum amount of reviews any ASIN can receive in the program. If your product already has 25 reviews for example, the maximum number it can receive through Amazon Vine is 5 reviews. However, if your product has 0 reviews the maximum number it can receive through Amazon Vine is 30 reviews. 

How Many ASINs can Participate in Amazon Vine?

Amazon limits the number of ASINs that can be active at one time to five. 

Are Amazon Voices Members Required to Leave a Review if they Order your Product?

No, Amazon Voices members are not required to leave a review once they receive the product. However, Amazon audits its pool of reviewers to ensure that only the most active reviewers are on the platform.

What is The Cost of Amazon Vine?

The cost of Amazon Vine is not clearly defined by Amazon at this time. Amazon does indicate that there will be a fee to the account, once a review is left. Amazon does not give further information regarding their fees. 

How does my Business Enroll a Product in Amazon Vine?

  1. Logon to the Seller Central Main page.
  2. Move your cursor to the Advertising Tab.
  3.  Click Vine.

4. Next you will go to your Vine Dashboard. To start enrollment you will enter the ASIN that you wish to enroll into the text bar.

5. Furthermore, once the ASIN is enrolled, the progress of the ASIN can be tracked through the enrollment details page and the user can get to the enrollment details page by clicking Details next to the ASIN being inquired about.

User Permissions for Amazon Vine

  1. Not being able to access the Vine Functionality. If not able to access the Vine Dashboard through Seller Central, check your permissions.  You can do so by going to the seller central main page, and going to your settings and then user permissions.

2. Next scroll down to the Advertising Section of your permissions, and modify the permissions for Vine, next modify the permissions for the account, and when the new permissions are selected, click continue and this will save the settings.

More Assistance:

  1. For identifying errors or managing products please refer to your Vine Dashboard. Please see above for instructions on how to access your dashboard.

Vine Errors Help Page

       2. Amazon Seller Support will assist with Vine related issues.

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Introducing Amazon Search Terms

Introducing Search Terms – Amazon Advertising 

Amazon has rolled out a new feature in the Advertising Campaign Manager called Search Terms. Essentially, search terms has already been around for a significant period of time and could be located within downloadable advertising reports. These reports generally contain a large degree of data and can be time consuming to sift through. Before we delve into how this new feature can help your advertising campaigns, we must first discuss what search terms are as there can be confusion between what a search term is and what a keyword is. They both appear very similar, but there are significant differences that we will discuss below.

Customer Search Terms

A customer search term is the word(s) or phrase(s) that the customer enters into the Amazon search engine. Below is an example of a customer search term.

As one can see the phrase “bbq glaze sauce” is the term the customer entered into Amazon’s search engine.

Keywords:

Keywords are important phrases and words that Amazon sellers research and use in advertisements. Essentially, keywords are what help customers to the merchants product on Amazon.com. Keywords are what defines a product through the Amazon platform and marketplace. When you create your advertisement on Amazon you will add keywords that are relevant to your product. Please see the example below for this product: Momstir Sweet Heat Marinade & Hot Sauce for Gourmet BBQ, Grilling, Ribs, Oven Roasting Chicken, Pork, Beef, and Anything in the Kitchen (20 oz)

Amazon Search Terms Tool

Now that we know the difference between search terms and keywords, how exactly does Amazon’s Search Terms Tool assist the merchant?

  1. It is easy to use. No longer does one have to sift through excel sheets with large amounts of data. One can now easily find which keywords are performing the best based on search terms.
  2. You can easily sort by the number of clicks per term, the amount spent per term, orders per term, sales per term, and ACOS per term. There are also a variety of other variables in which you can filter a search term by.

  1. You can find keywords that are performing well, and keywords that may be causing unnecessary spend and inflated ACOS. Once you find this information you can easily add unneeded keywords/search terms into negative targeting to block that search or increase the bid on a keyword if it is performing well.
  2. For example: If you have a product named:  Momma Shark Needs a Drink Do Do Do Do Funny Novelty Libbey Stemless Wine Glass with Sayings – Gift for Moms, Birthday, Christmas, Mother’s Day Gifts
  3. The search terms tool may show that a large amount of searches that hit your keywords was from something broad such as gift for mom. If this is creating a lot of spend, but low conversion this tool just helped identify a keyword that can be blocked, which will save your company money! In fact – Amazon encourages this practice! Please see the link below:

Amazon Sponsored Products FAQ

How to Access Tool

To access the new tool please follow these steps:

  1. Go to your Seller Central Main Page.
  2. Under Advertising click on Campaign Manager.
  3. Under your active campaigns – click on the one in which you want to find the search terms for.

4. Once you click on the campaign – you will need to click into the ad group.

5. Once there, one will find the search terms tab.

For further information about Amazon Advertising please view some of our other articles on MyAmazonGuy.com!

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Landing Cube Weighs in on Give Aways and Product Launches

Landing Cube is a service that helps give away promo codes, 1 to 1, for customers for a variety of reasons. In the below video they weigh in on many of the give away efforts such as Viral Launch, or Zon Blast.

Below are some key take aways from the owner of www.newwaveswimbuoy.com Andrei Lozovik that summarize the video:

  • The old giveaways don’t work for product launch – Amazon knows who those people buyers are.
  • The expert in the interview confirmed that he doesn’t collect emails on landing cube because they bounce.
  • Manychat Json flow is a really effective way to get reviews (distribute coupons first and THEN follow up 7 days later and ask for feedback for REVIEWS)
  • I have used facebook chat once before to announce new products, but the audience was very small – perhaps 150 people

Watch the full interview here:

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How to Create Prime Exclusive Discounts for Black Friday and Cyber Monday

This feature rolled out in July of 2019 for Prime Day. It adds a special coupon, visible in search, and it generates clicks and conversions.

I recommend every company selling on Amazon that has the margins to use this during November 28 to December 2nd in 2019 for the Black Friday and Cyber Monday weekend holiday rush. (We do not think November 28th will be a good sales day due to Thanksgiving, but checking the “Black Friday discount” checkbox it starts the deal on the 28th, which is okay)

To create a discount:

  1. Go to https://sellercentral.amazon.com/prime-discounts/create or put your cursor over advertising, select prime exclusive discounts
  2. Complete the 3 steps and fill out the information

If you don’t see this feature available on your account, it is likely a permission issue. To fix, go to settings / permissions, and add the appropriate permission as see in this below screen shot.

 

Step 1 is to enter a name of your discount, nothing special here, it’s just internal naming.

One major call out here – this can stack with other offers. So if you already setup a coupon or lightning deal, you’ll want to avoid stacking these…

 

 

 

Onto step 2. You will download a template, and then upload it.

 

 

I found this the template to be a bit tricky. Here’s a screen shot of one I got to successfully take. Please note you need to fill out every single column.

 

 

 

 

 

 

 

After you upload it you can validate whether it worked. Here’s a screen shot of an arrow pointed to one NOT scheduled. Means you have to work on it more until it looks like the one just below it, and it says “Scheduled”

 

 

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Amazon Adopts Facebook-like Social Posting on its Detail Pages

Amazon just rolled out “Amazon Profiles” which is basically Facebook-like or Twitter-like social posting on the Amazon detail pages.

Here’s how to get started with Amazon Profiles:

  1. Go to https://posts.amazon.com/profiles
  2. Upload a logo
  3. Begin posting

When you go to upload your logo here are the specs you’ll need:

  • File format JPG or PNG
  • Image is 640 x 640 pixels or larger
  • Color format must be RGB
  • File size is smaller than 100MB
  • Images are cropped to a 1:1 ratio

Example safe and unsafe logo areas:

Example with logo filled in:

End logo:

After you get a logo, next you’ll want to make your first post

To do this, hit “create Post” which brings up a screen like this. And from here it’s like building a social post with one small twist, you need to add an ASIN to associate it to.

These posts will ONLY show on mobile, at the bottom of a detail page. So who knows how much value this will add. But with all things beta on Amazon, it’s good test it out.
This rolled out on Amazon on 11/5/2019. If you didn’t get an invite simply click the profiles link to get started.
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How to Track External Traffic into Amazon – Beta Advertising Attribution

Amazon took away some nifty stuff with APIs and ability to track sales into platforms like Facebook this past summer. They are now rolling out new tools and functionality to everyone but in a more controlled format called “Attribution” which is in beta for Amazon advertising.

Here’s what you need to do:

  1. Register for Amazon Attribution
  2. Accept the invite by email.
  3. Create user login
  4. Create tracking ID for product
Step One: Registration Process:
 
 

 

Step Two: Tag Implementation Process

 

 

Step Three: Search Tag Implementation Process

 

 

Step Four: Social Media Tag Implementation Process

 

Help maximize your return on investment (ROI) and grow your product sales. For the first time, you can measure the impact of search, social, email, display, and video media channels based on how consumers discover, research, and buy your products on Amazon. Amazon Attribution’s unique conversion metrics — including Amazon detail page views, purchase rate, and sales — give you a comprehensive view into how each of your marketing tactics contribute to shopping activity on Amazon.

Here’s an example of what you will see when you are registered. A code that can be used to track into Google Adwords:

Then in Google Adwords you can see the final url suffix is added.

In theory this could even send sales data back to those platforms so they can optimize to conversion.

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Amazon Advertising Broad Match Modifiers Now Work in Seller Central Ads

Advertising on Amazon has changed a lot this past year. Many new beta roll outs, like Beta Display last week, have been implemented. Amazon could catch up to Google’s functionality very soon as a result. They are still way behind. One recent change we noticed today was keyword modifiers for Broad Match now work. This is something Google long ago pioneered for Adwords.

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Amazon Advertising Broad Match Modifiers Now Work in Seller Central Ads

Advertising on Amazon has changed a lot this past year. Many new beta roll outs, like Beta Display last week, have been implemented. Amazon could catch upto Google’s functionality very soon as a result. They are still way behind.

One recent change we noticed today was keyword modifiers for Broad Match now work. This is something Google long ago pioneered for Adwords.

A keyword modifier forces some logic behind the use of the keyword. From Amazon’s help file:

“Broad match modifiers can be added by adding the plus symbol “+” in front of the keyword. For example, if you use the keyword “+men shoes” with a broad match, then the ad will only match to searches that contain the word “men”. The ad may match to “men sneakers” or “running shoes for men” but not to any search term that does not contain the word “men,” such as just “sneakers” or just “running shoes.”

You can use Broad match modifiers when adding or editing keywords in the campaign builder, Campaign Manager, bulksheets, or through the ad API.”

This mean that the + sign can force the broad match to always include a select phrase when matching it. This doesn’t help phrase or exact match because those are already in essence keyword modifiers. But if you have 3+ words in a chain, and you want to rule out a certain audience pool on the broad match, simply + whatever keyword you want to be forced to be in use. Using +Men or +Women will force that keyword in use during a broad match comparison.

Amazon has increasingly been making ads more efficient, and I expect many more changes.

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Amazon Keyword Optimization – Fewer Search Terms are Now Better than More

Recently we’ve seen campaigns where we have chalked full of keywords, have been getting fewer impressions, versus campaigns with less keywords. Our agency strategy has been to put in hundreds of keywords, use all 3 match types, let the algorithm do its thing, and double down on what works and slough off what doesn’t. This strategy no longer works with recent changes.

When it comes to the performance of an ad, it’s not about the quantity of keywords added on a campaign, but the quality of them. It’s better to invest higher on keywords that are more relevant to the item being advertised than a lot of keywords that are not relevant at all. This is because you might have many keywords that are pretty similar between them but not all of them will work because these are considered as “duplicate keywords”. It’s better to add keywords that are directly relevant to product (meaning that they must be keywords that are added on the items detail page) and bid high on these particular keywords to increase the chances of better visibility.

When you have duplicate keywords (using the same words), they will compete against each other and even blocking the traffic of those potential keywords that could help the campaign perform better. Hence the importance of the match type as this helps you to fine-tune which shopper search queries your ads are eligible to show against.

You may want to set up a keyword as Phrase or Exact match if, for example, the keyword is related to your item but also happens to be too general or easily confused with another type of product or with a different use because of a close variation. Otherwise, we recommend you to go with Broad so that way your keyword will be more accessible and will cover misspellings and related variations. Consequently, you won’t have to repeat the keywords.

 

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