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MAG My Amazon Guy logo capitalized
Amazon Acronyms Cheat Sheet

1P – Vendor Central
3P – Seller Central
3PL – 3rd Party Logistics
ACOS – Advertising Cost of Sales (ad spend / ad revenue)
ACPC – Average Cost Per Click
ASIN – Amazon Standard Identification Number
BSR – Best Sellers Rank
BTB (B2B) – Business to Business
CB – Chargeback
CC – Customs Clearance
CF – Fulfillment Center
CLR – Category Listings Report
COA – Cost Per Action ( Spend/Total Units Sold)
COGS – Cost of Goods Sold
CPC – Cost Per Click
CRAP – Can’t Realize a Profit
CTA – Call to Action
CTR – Click Through Rate ( Click + Impressions = CTR)
DS – Dropshipping
DSP – Video Ads are powered by Amazon DSP (& Display ads)
DTC – Direct to Consumer
DCM- Display Child Model
DPM- Display Parent Model
EAN – European Article Number
EFN – European Fulfillment Network
ETC – Estimated Time of Completion
FBA – Fulfillment By Amazon
FBM – Fulfillment By Merchant
FC – Fulfillment Center
FFP – Frustration Free Packaging
FNSKU – Fulfillment Network Stock Keeping Unit
GS1 – Global System of Supply Chain Standards
GTIN – General Trade Item Number
IPI – Inventory Performance Index
KPI – Key Performance Indicator
MAP – Minimum Advertised Price

MCE – Manage Customer Engagement

MFN – Merchant Fulfilled Network
MKL – Master Keyword List
MoM – Month over Month
MSDS – Material Safety Data Sheet
MWS – Marketplace Web Services
NARF – North American Remote Fulfillment
OA – Online Arbitrage
OOS – Out of Stock
OTC – Over-The Counter
OTP – One-Time Password
PDP – Product Detail Page
PL – Private Label
PO – Purchase Order
POC – Point of Contact
PPC – Pay-Per-Click
RA – Retail Arbitrage
ROAS – Return on Advertising Spend – Total Sales / Total ad Spend
SAS – Strategic Account Services
SB – Sponsored Brands (advertising)
SC – Seller Central
SD – Sponsored Display (advertising)
SDS – Safety Data Sheet
SEO – Search Engine Optimizations
SKU – Stock Keeping Unit
SOP – Standard Operating Procedures
SP – Sponsored Products (advertising)
TACOS – Total Advertising Cost Of Sales (ad spend / total revenue x 100)
UPC – Universal Product Code
USPTO – United States Patent & Trademark Office
VA – Virtual Assistant
VC – Vendor Central
WFS – Walmart Fulfillment Services
WL – White Label
WPI – Wholesale Product Investments Spreadsheet
WS – Wholesale
YoY – Year over Year

Join the Discussion on Linkedin!

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 

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When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 

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The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 

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For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

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So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad