Q4 and BFCM Full Funnel Marketing Masterclass
October 22, 2026 • 1:00PM ET
Q4 and BFCM bring some of the biggest sales opportunities of the year. But winning the holiday season takes more than increasing ad spend. Learn how to connect traffic, content, advertising, email, and conversion into one full-funnel strategy.
- Attract more high-intent shoppers before BFCM
- Turn traffic into customers with stronger conversion strategies
- Build awareness before shoppers are ready to buy
- Retarget shoppers who don't purchase the first time
- Use email and remarketing to bring customers back
- Coordinate your Amazon and DTC marketing efforts
- Maximize your Q4 traffic without relying on a single channel
Stop marketing in silos
Build a full-funnel strategy for your biggest sales season. Q4 shoppers enter your funnel at different stages. Some are discovering your brand, while others are comparing products, revisiting your listings, or waiting for an offer.
Build Awareness Before BFCM
Don’t wait until Black Friday to market. Prepare and create demand early and reach shoppers while they research and build their purchase lists.
Turn Traffic Into Conversions
Getting more visitors doesn’t guarantee more sales.Discover how your listings, landing pages, offers, creative, and messaging work together to turn holiday traffic into customers.
Retarget Shoppers Who Don't Buy
Not every shopper buys on the first visit. Learn how retargeting, email, and follow-up campaigns can bring them back when they’re ready to purchase.
Who should attend?
This masterclass is designed for brands, sellers, and marketers preparing for Q4:
- Amazon sellers preparing for Q4
- DTC brands planning BFCM promotions
- E-commerce marketers
- Businesses relying heavily on paid traffic
- Brand owners managing multiple marketing channels
- Sellers looking to improve their conversion rates
- Brands looking to build stronger customer retention
- Anyone who wants a coordinated Q4 marketing strategy
What's inside a full-funnel strategy?
Learn what to focus on at each stage of the customer journey, from discovery to repeat purchase.
Top of Funnel
Build awareness and create demand before your competitors start fighting for the same shoppers. Learn how to use content, social media, advertising, and other traffic sources to introduce your brand to potential customers.
Middle of Funnel
Turn awareness into consideration. Learn how to use educational content, product messaging, reviews, comparison points, and retargeting to give shoppers more reasons to choose your brand.
Bottom of Funnel
Capture shoppers who are ready to buy. Optimize your offers, listings, landing pages, email campaigns, and conversion strategy to make the most of high-intent holiday traffic.
Post-Purchase
The funnel doesn’t end at checkout. Learn how to use email and customer retention strategies to increase repeat purchases and turn Q4 buyers into long-term customers.
Key Takeaways
By the end of this masterclass, you’ll have a clearer plan for your Q4 and BFCM marketing.
- Building a full-funnel Q4 strategy
- Creating awareness before BFCM
- Converting high-intent holiday traffic
- Connecting Amazon and DTC marketing
- Building effective retargeting campaigns
- Using email throughout the customer journey
- Preparing your BFCM offers and promotions
- Improving your conversion strategy
- Planning your marketing calendar around Q4
- Turning seasonal buyers into repeat customers
Hosted by Noah Wickham of My Amazon Guy
Noah Wickham
My Amazon Guy
Noah Wickham is the Vice President of Sales and Marketing at My Amazon Guy. He specializes in driving profitable growth through PPC, SEO, design, and catalog optimization.
Trusted by over 400 brands and Amazon FBA sellers
Don’t wait until Black Friday to start marketing
Start your Q4 strategy before Q4 peaks. Brands that capture holiday demand build awareness, nurture customers, optimize conversions, and prepare campaigns before competition peaks.
Register now
Join the Full Funnel Marketing for Q4 & BFCM Masterclass on October 22, 2026 at 1:00pm to connect your marketing across the entire customer journey.