Did you know that as an Amazon seller, you need an Amazon technician more than an Amazon marketer? Don’t believe it? Let’s break it down.
Many sellers, especially those with larger operations, don’t manage their Amazon business alone, and that’s totally fine. Delegating allows them to focus on product development, supply chain management, or expanding into new markets.
However, most sellers only hire a marketer, assuming it’s enough to grow traffic and increase conversions. But without someone to handle technical issues behind the scenes, even the best marketing strategies can fall apart.
In this article, we’ll break down the difference between a marketer and a technician. You’ll see why hiring the right Amazon technician can make all the difference in your success.
Amazon Is Like "Where's Waldo"
Amazon is a complex platform, it’s more like a “Where’s Waldo” puzzle than a typical online store. Each “page” or problem you encounter requires careful attention to detail and a different way of thinking.
So, succeeding on Amazon depends on spotting hidden technical issues quickly and knowing how to solve them. That’s why sellers need someone who thrives in this chaos which is an Amazon technician, not just a marketer.
Amazon Marketer vs Amazon Technician: Who’s Who?
We’ve been saying that sellers need an Amazon technician instead of just a marketer, but how exactly do they differ?
Amazon Marketer
Amazon marketers focus on promotion and communication. They’re skilled at driving traffic through ads, managing social campaigns, improving content, and organizing sales events.
They often follow set strategies and playbooks, things like creating coupons, writing listings, or producing promotional videos. But when something breaks or a new problem appears, they’re usually not the ones fixing it.
Amazon Technician
Amazon technicians handle the backend and technical side of selling. They can fix A+ content issues, resolve variation problems, update brand names, and understand flat file uploads.
They troubleshoot problems by testing, researching, and digging through Amazon’s systems. From stranded inventory to ticketing support, technicians are the ones who can get things unstuck.
Technical Issues That Need an Amazon Technician’s Expertise
There are a bunch of issues sellers encounter that Amazon technicians can solve due to their expertise, and here are the most important ones.
- Brand Registry Errors
Issues with Brand Registry can prevent your brand from being properly associated with your products, which may affect visibility and compliance. - Variation and Parentage Breaks
Product variations might break, causing your parent-child ASIN relationships to be lost, which can disrupt sales and customer experience. - Stranded Inventory
Inventory can become stranded in Amazon’s fulfillment centers due to listing issues, such as violations or incorrect product data, blocking sales. - LTL Shipping Issues
Large shipments may face delays or rejection at Amazon’s fulfillment centers due to improper labeling or documentation. - Support Ticket Loops
Amazon’s customer support often sends generic responses, creating frustration by not solving the root cause of your issues. - Reacting to Amazon Changes
With Amazon frequently changing policies, fees, and requirements, sellers need to react quickly to avoid operational disruptions. - Incorrect Reports
Amazon’s reporting system might generate inaccurate data, leading to poor decision-making and affecting your overall business strategy.
What to Look for in an Amazon Technician
Now that you know how hiring a technician can hugely help you solve seller problems, the next step is to understand what to look for in a good technician for your business. Below are the key qualities and skills that make a great Amazon technician:
- Problem-Solving Skills
Amazon technicians must excel at troubleshooting and resolving complex issues. They need to handle Amazon’s complicated systems, whether it’s dealing with brand registry bugs or understanding inventory issues. - Attention to Detail
A technician should have a keen eye for the little details, such as discrepancies in parent-child ASIN variations or problems with A+ Content that can easily be overlooked. - Adaptability
Amazon’s platform constantly evolves with algorithm changes and new tools. A good technician is quick to adapt to these changes and adjust your strategies to align with the updates. - Technical Knowledge
Technicians must have in-depth knowledge of Amazon’s backend systems like Brand Registry, A+ Content, and variations. Their technical understanding allows them to manage issues that arise from system bugs or changing processes. - Independent Work Ethic
The best technicians don’t need constant guidance. They should be proactive, capable of handling problems on their own, and take the initiative to resolve challenges without direct oversight.
Why Hiring an Amazon Technician Is Your Secret to Success
While marketers play a key role in driving traffic and boosting visibility, that’s only one side of running a successful Amazon business. Without a technician, unresolved technical issues can stall your progress no matter how good your marketing is.
Amazon technicians make sure your listings stay active, your backend stays clean, and your account avoids costly errors. Pairing marketing with technical expertise gives you the full support you need to grow and stay competitive.
Looking for an expert that combines both marketer and technician in one? Contact our full-service Amazon agency and let our experienced team handle your technical challenges while helping you grow your sales.
