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My Amazon Guy
Field Guide No. 01
2026 Edition
Free field guide for Amazon sellers

The $1M Amazon Roadmap

Eleven milestones from first product to seven figures — the checklists, the math, and the mistakes to skip at every stage.

11 milestones  ·  12 working checklists  ·  4 phases  ·  $0 → $1M
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Steven Pope 1M Roadmap

Steven Pope — Founder, My Amazon Guy. $1.2B+ managed across 430+ brands.

Find the first milestone you haven't hit. That's your job this week.

M0

Model chosen, budget committed, time budgeted

M1

Product validated: 25%+ margin modeled after all fees

M2

Inventory ordered: vetted supplier, GS1 barcodes, inspection booked

M3

Listing live, brand registered, inventory checked in

M4
Listing fully optimized: SEO + tested creative + A+
M5
First 100 sales / 25 reviews, converting keywords identified
M6
$10K+/mo, TACoS flat or declining for a quarter
M7
3 months in stock + cash-flow positive
M8
$40–80K/mo multi-SKU with a data-driven launch pipeline
M9
Ceiling recognized: dependency risk quantified
M10

Demand creation: TikTok, UGC, and building the brand beyond Amazon

Built from what actually works

$1.2B+

Annual revenue managed

430+

Brands under management

+519%

Sales growth — Chirp case study

560+

Internal SOPs behind the checklists

The same playbook used daily by the team trusted by brands like Nestlé, Honeywell, and Death Wish Coffee.

“Sellers don’t fail from laziness. They fail from working hard on the wrong thing at the wrong stage. This is the map.”

— Steven Pope, from the introduction
  • 12 working checklists — printed-form style, one per stage, from product validation to your weekly ops routine
  • “Ask Why” root-cause drills — the five-whys habit applied to ACoS spikes, stockouts, and growth plateaus
  • Real case files — including a launch that hit $100K in six months and a PPC rebuild worth +12.4% conversion
  • The ceiling chapter — why Amazon-native brands stall, and the TikTok → Amazon → DTC system that breaks through

Get the roadmap. Know your milestone by tonight.

Get instant access to the printable checklist. Read it in one sitting or work it for a year — the map doesn’t expire.

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