Did you know that images are one of the biggest factors influencing whether customers click on a product? That’s why you should take the time to choose and design the Amazon custom image for your ads, since it can make or break your campaign performance.
See, two things play a major role in why shoppers click on products in search results or ads: the price and the photos. Pricing is tricky because you can’t just keep lowering it without hurting your profit margins.
But the images? You have full control over them, which is why learning the types of visuals that drive clicks is essential for every seller.
In this blog, we’ll discuss how Amazon custom images in PPC campaigns give sellers more space and creative freedom to grab attention and boost click-through rates. Using high-quality, lifestyle-driven visuals can set your brand apart, drive more sales, and keep you ahead of the competition.
Struggling to Create High-Impact Custom Images?
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What Is the Amazon Custom Image Feature?
The Amazon custom image feature is a tool available for Amazon PPC campaigns that lets sellers upload a personalized, high-quality image to showcase their products. With an impressive size of 1200 x 628 pixels, it offers one of the largest ad spaces Amazon has ever provided to sellers.
This extra visual real estate allows brands to go beyond plain product shots and create eye-catching, lifestyle-driven ads. According to our Amazon agency’s experience, sellers using this feature have seen phenomenal results, making it a must-try option for anyone looking to stand out in Amazon search results.
Why Custom Images Can Skyrocket CTR
50% of online shoppers believe that large, high-quality product images are more important than product descriptions, ratings, and reviews. This is why tapping into the Amazon custom image feature can be a game-changer.
Custom images grab attention in ways standard product photos can’t. By featuring lifestyle shots, specifically people smiling and making eye contact, you create an instant connection with shoppers that encourages them to click.
Proven Image Types That Get the Best Results
Custom images give sellers the freedom to go beyond standard product shots and create visuals that truly stand out. The right style can grab attention, spark interest, and drive shoppers to click your ad.
Here are the best custom image types proven to deliver strong results on Amazon.
1. Lifestyle Images with People
Photos with people, especially those smiling and looking directly at the camera, quickly grab attention. This type of image builds trust and makes the product feel more relatable, encouraging shoppers to engage.
Lifestyle images also help create a personal connection between the customer and your brand. They subtly show how your product fits into real life, which can make shoppers more likely to click.
2. End-Use Product Shots
Showing the product being used helps shoppers instantly visualize themselves enjoying it. A clear example is a sizzling steak on a grill for a BBQ sauce listing because it sparks desire and makes the product hard to ignore.
These images don’t just show the product; they tell a story about its purpose. When buyers can picture the experience, they’re more likely to buy.
Make Every Pixel Count in Your Ads
Using photos that truly connect with shoppers can make the difference between an ad they scroll past and one they click on. This is why sellers should take advantage of the Amazon custom image feature by using visuals that are high-quality, relevant, and engaging.
The right custom image not only boosts click-through rates but also sets your brand apart in a crowded marketplace. By investing in strong visuals now, you can capture more attention, drive more sales, and stay ahead of competitors who are still relying on plain product shots.
Are you having trouble creating custom images for your Amazon PPC campaigns? Reach out to our full-service Amazon agency and let our experts help you out!
Need Better Custom Images for Your Amazon Ads?
Don’t let weak visuals hurt your PPC results. Our full-service Amazon agency designs custom images that grab attention and convert.
