My Amazon Guy vs Velocity Sellers

Who’s more credible online?

In the digital economy, online authority is a proxy for competence. If an agency cannot rank their own website, they cannot rank your products.

Domain authority and traffic

My Amazon Guy holds an Ahrefs Domain Rating of 67, marking it as a high-authority resource in the Amazon space. Conversely, Velocity Sellers currently sits at a Domain Rating of 20, which indicates a significantly lower level of search engine trust.

  • My Amazon Guy domain rating: 66
  • Velocity Sellers domain rating: 20
My Amazon Guy domain rating
MAG has a domain rating of 66 according to Ahrefs as of January 16, 2026.
mag vs velocity sellers domainrating
Velocity Sellers has a domain rating of 20 according to Ahrefs as of January 16, 2026.

This vast difference indicates that My Amazon Guy commands far more trust and attention across the e-commerce industry. High website authority proves an agency consistently provides valuable, accurate information that sellers and other experts rely on.

Organic traffic

My Amazon Guy receives over 20,900 monthly organic visits, compared to just 1,200 for Velocity Sellers. This significant difference demonstrates that the selling community views My Amazon Guy as the go-to resource for troubleshooting and growth.

mag vs velocity sellers organic traffic 1
My Amazon Guy has organic traffic at 20,500 as of January 16, 2026.
mag vs velocity sellers organic traffic 2
Velocity Sellers has organic traffic at 1,000 as of January 16, 2026.

My Amazon Guy is ranked first just after the AI Overviews for “Full Service Amazon Agency” on January 16, 2026, while Velocity Sellers appeared far down the list at rank 77. This difference shows that My Amazon Guy applies SEO strategies more effectively than its competitors.

A top search ranking proves an agency knows exactly how to capture attention and drive traffic. If they can get their own business to number one, they have the skills to do the same for your products.

MAG vs Velocity Sellers SERP rating
My Amazon Guy ranked at first after the AI Overview, and Velocity Sellers is ranked at #77 for the search term "full service amazon agency" (checked using Ahrefs).

Who do sellers actually trust?

Social proof is the currency of the internet. You need to know if real humans are getting results, or if the agency is a ghost town.

My Amazon Guy lives in the public square.

  • 4.5 Stars across 445+ reviews on Trustpilot
  • Clients consistently praise the technical depth and “Strike Zone” SEO strategies.

Velocity Sellers is harder to verify, with 0 reviews on Trustpilot.

mag vs velocity sellers trustpilot 1
MAG has 4.5 rating out of 445 reviews on TrustPilot as of January 16, 2026.
mag vs velocity sellers trustpilot 2
Velocity Sellers has 0 reviews on Trustpilot as of January 16, 2026.

The Takeaway

It is risky to hire a firm with zero presence on major review platforms. MAG has exposed itself to public critique and maintained a high rating. Velocity Sellers has not generated a verifiable volume of public feedback.

My Amazon Guy vs Velocity Sellers

Which agency leads in online reach?

An agency’s social media presence tells you if they are on the cutting edge. Amazon changes weekly. You need a partner who spots these changes instantly.

YouTube

My Amazon Guy'

We are a media machine. We post daily to YouTube.

Our agency has published over 2,000 videos on our YouTube channel, We showcase informative content, such as our own strategies and processes.

Velocity Sellers

Velocity Sellers has only over 400 videos on YouTube. They host a podcast, often relying on guest appearances rather than producing raw, tactical guides.

LinkedIn

My Amazon Guy commands a LinkedIn audience of over 66,000 followers with thousands of posts, while Velocity Sellers has around 2,000 followers. This volume of content ensures that sellers receive real-time updates and strategic advice every single day. A massive, engaged following proves that the industry trusts My Amazon Guy for accurate information. You benefit from an agency that actively shapes the conversation rather than just participating in it.

Why social media presence matters for Amazon sellers​

  • Speed of Information – High-output agencies spot glitches and updates faster.
  • Market Influence – An agency with a voice can get Amazon’s attention when things break.
  • Proof of Concept – If they can grow their own audience, they can grow yours.

My Amazon Guy vs Velocity Sellers

Transparency and customer trust

Most agencies operate as a “black box.” You pay a retainer, and they tell you they are “working on it.”

My Amazon Guy'

Our full service Amazon agency operates with Radical Transparency. You can watch a video exactly detailing how they will fix your catalog or optimize your PPC. They show you the work before you pay a dime.

Velocity Sellers

Velocity Sellers operates as a Boutique Consultancy. Their methodology is proprietary and hidden behind a sales call. They focus on “Velocity Pricing” algorithms. You have to trust their internal process without seeing the mechanics first.

My Amazon Guy vs Velocity Sellers

Which agency actually delivers more for sellers?

What makes My Amazon Guy stand out?

MAG focuses on aggressive growth through traffic engineering. They use the “Strike Zone” strategy to push keywords from Page 2 to Page 1 and the “Main Image CTR Hack” to manipulate click-through rates.

What does Velocity Sellers offer?

Velocity focuses on yield management. Their “Velocity Pricing” adjusts prices based on sales speed to optimize margins, and they actively migrate brands to Walmart and TikTok Shop.

Do clients see real results?

Results are the only metric that matters. My Amazon Guy drives over $1.2 billion in revenue for clients on Amazon every single year. Velocity Sellers lists over $1 billion in revenue, but they fail to state if this is an annual or lifetime figure. Clear numbers show exactly what an agency achieves right now. My Amazon Guy prioritizes transparency, giving you the hard data needed to verify our scale and success.

My Amazon Guy

  • Chirp: 519% revenue growth ($500k to $8M)
  • MacuHealth: $10 Million revenue increase
  • Focus: Massive top-line expansion through aggressive PPC and SEO

Velocity Sellers

  • School Supplies Brand: 50% sales increase
  • Home Goods Brand: 38% sales increase
  • Focus: Efficiency, margin improvement, and operational turnarounds

My Amazon Guy vs Velocity Sellers

Agency philosophy behind their services

An agency’s philosophy dictates how they handle your account when challenges arise. It defines their communication style and commitment to your growth.

Radical transparency of My Amazon Guy

My Amazon Guy operates on a mandate of “Radical Transparency.” We publish our internal Standard Operating Procedures (SOPs) for the world to see. This allows you to audit our work and proves we have nothing to hide.

We also “eat our own dog food” by growing our own brands with the same methods we use for clients. We understand the pressure of selling because we do it ourselves.

My Amazon Guy is a full service ecommerce management agency that helps you scale through diversification, growing your brand on Amazon and beyond.

Velocity Sellers

Velocity Sellers follows a traditional corporate agency model. They position themselves as a “unified sales engine” with a focus on omnichannel growth across Walmart and social media.

However, their approach lacks transparency. They hide pricing behind sales calls and describe strategies in broad concepts rather than specific technical steps.

This “black box” method asks you to trust them without showing you the work.

The verdict

My Amazon Guy offers deep technical skill and an open book. Velocity Sellers asks for trust without showing you the mechanics. Partner with the agency that shares your mindset and shows you exactly how the job gets done.

My Amazon Guy vs Velocity Sellers

SEO Strategies

SEO determines whether customers find your product. My Amazon Guy turns this into a science with a documented, 4-Phase SEO Plan designed to systematically increase traffic. Velocity Sellers relies on standard best practices that lack this strategic depth.

My Amazon Guy’s 4-Phase SEO Plan

We do not rely on guesswork. Our strategy evolves with your listing’s maturity to maximize impact.

Phase 1: Search Term Optimization (Indexing)
We conduct extensive keyword research to establish “broad match” relevance. This ensures Amazon’s A9 algorithm knows exactly what your product is and indexes it for the widest net of queries.

Phase 2: Incremental Indexing (“Pink Keywords”)
This proprietary tactic frees up valuable backend byte space. We identify words you already rank for in visible content and remove them from the backend, allowing us to add new keywords without losing existing rank.

Phase 3: Strike Zone Keywords
We target the “low-hanging fruit”—keywords ranking on Page 2 (positions 20-50). By focusing spend and optimization here, we push these terms to Page 1 for immediate traffic gains.

Phase 4: Search Query Performance
We utilize advanced data to identify the specific terms driving your category’s market share. We then optimize your listing to dominate these high-conversion terms.

Velocity Sellers

Velocity Sellers offers “Amazon Organic Mastery,” a service built on generic agency tasks. They perform standard keyword research and content optimization.

Their approach lacks the proprietary innovation of “Pink Keywords” or “Strike Zone” tactics. They describe what they do; we describe how we generate results.

Specificity wins

My Amazon Guy offers deep technical skill and an open book. Velocity Sellers asks for trust without showing you the mechanics. Partner with the agency that shares your mindset and shows you exactly how the job gets done.

My Amazon Guy vs Velocity Sellers

Advertising and PPC management

SEO determines whether customers find your product. My Amazon Guy turns this into a science with a documented, 4-Phase SEO Plan designed to systematically increase traffic. Velocity Sellers relies on standard best practices that lack this strategic depth.

My Amazon Guy’s ecommerce PPC-to-SEO ratio

While most agencies simply follow guidelines, we engineer our images to manipulate the algorithm.

Main Image CTR Hack
We use 3D rendering and strategic packaging cues to make your product “pop” against a white background.

The Result
This increases your Click-Through Rate (CTR). Amazon rewards high CTR with better organic rankings, creating a loop of growth.

The Brand Story
We utilize the Brand Story module to cross-link your full catalog. This increases Average Order Value (AOV) and blocks competitor ads from appearing on your listing.

Velocity Sellers' onmichannel sync

Velocity Sellers prioritizes “scroll-stopping” creative with a focus on TikTok-style video and visual consistency. They often use A/B testing tools like PickFu.

While their designs are visually appealing, they prioritize brand aesthetics over the hard data of platform performance.

My Amazon Guy vs Velocity Sellers

Creative design to engineer the click

Traffic means nothing if it does not convert. Your product images are your digital salesperson, and My Amazon Guy optimizes them for one specific goal: the click.

My Amazon Guy’s main image CTR hack

We are a full service growth marketing agency that scales brands through diversification, offering comprehensive DTC services including Google Ads and Meta Ads management. On Amazon, we distinguish ourselves with the PPC-to-SEO Ratio.

The Concept
Ads should not just drive immediate sales; they must improve your organic rank.

The Goal
We use “Strike Zone PPC” to target keywords on Page 2, forcing them to Page 1. This increases organic revenue and reduces your dependency on paid ads over time, directly improving your net margin.

Tactical Execution
We deploy defense campaigns to protect your product pages and utilize DSP to capture upper-funnel traffic, ensuring every dollar spent reinforces your market position.

Velocity Sellers' aesthetic focus

Velocity Sellers focuses on “Omnichannel Paid Media,” coordinating ads across Amazon, TikTok, and Meta. They aim to follow customers from social media to the marketplace.

While effective for generating raw traffic, this strategy often requires high initial investment and can be difficult to attribute correctly compared to direct marketplace optimization.

Performance over art

Velocity Sellers designs for the brand; My Amazon Guy designs for the transaction. A beautiful image that no one clicks generates zero revenue. We focus on the “Main Image CTR Hack” to ensure your listing captures traffic and drives sales.

My Amazon Guy vs Velocity Sellers

Catalog management, the plumbing of Amazon

This is the unglamorous “heavy lifting” where businesses survive or fail. My Amazon Guy fixes the root causes of errors, while others simply manage the paperwork.

My Amazon Guy' s technical expertise

We market ourselves as the agency that solves “The Hardest Problems on Amazon.” We use Flat Files—the “code” of Amazon—to ensure data permanence and prevent glitches, rather than relying on unstable manual edits.

Reinstatements
We handle complex suspensions, IP complaints, and “inauthentic” claims to get you back online fast.

Catalog Fixes
We routinely resolve “stranded inventory” and broken variation families by manipulating the raw data in the backend.

Velocity Sellers' case management

Velocity Sellers acts as a Manager. They file cases and handle correspondence with Amazon Seller Support.

While they have expertise in Vendor Central disputes, their approach relies on standard communication channels rather than technical overrides.

Technician vs. manager

If your listing is suppressed, you want a technician, not a manager. My Amazon Guy manipulates the raw data to fix the error at its source, making us the safer pair of hands for crisis management.

My Amazon Guy vs Velocity Sellers

Pricing models

Cost is critical when protecting margins. My Amazon Guy posts pricing publicly, allowing you to make instant decisions, while Velocity Sellers requires a negotiation process.

My Amazon Guy' s transparency and accessibility

We are unusually transparent. You can commit to full-service management or purchase specific solutions A La Carte without a long-term contract.

A la carte
Need a “Main Image Hack”? It’s $100. Need a reinstatement? We have flat fees.

Flexibility
This allows sellers of all sizes to access expert help immediately without committing to a massive monthly retainer.

Velocity Sellers' pricing privacy

Velocity Sellers does not publish their pricing. They mention “performance-based partnerships,” but you must book a sales call to get a number. This creates a barrier to entry and forces you into a negotiation cycle before you even know if they fit your budget.

My Amazon Guy vs Velocity Sellers

Does agency size matter?

There is a myth that boutique is better. In the Amazon world, size equals redundancy and data. 

Why agency size matters for your Amazon business
More employees mean more firepower for your brand.

  • My Amazon Guy: ~500 Employees
  • Velocity Sellers: ~15 Employees

When Prime Day hits, you need hands on deck. MAG uses a “Pod System” where you get a dedicated PPC Manager, SEO Specialist, and Designer. If one person is sick, the machine keeps running. With a team of 15, Velocity Sellers faces “key person risk.” If their lead strategist goes on vacation, your account strategy pauses. MAG has the depth to handle crisis management at scale.

My Amazon Guy vs Velocity Sellers

Whose CEO is actually present and helping sellers?

My Amazon Guy

Steven Pope (MAG) is an open book. He shares his wins, but more importantly, he shares his losses.

He openly documented a $250,000 loss on his (formerly owned) private label brand, Age of Sage. He buys a Lamborghini and explains the business psychology behind it. He is real, raw, and accessible.

Velocity Sellers

Jake Schwarzbaum (Velocity) is a connector. He runs a polished podcast and interviews industry figures.

He maintains a corporate, professional image. It is safe, but it lacks the grit of a founder who is actively fighting the same battles you are.

The choice is yours

If you want a safe, corporate partner to help you maintain margins and expand to Walmart, Velocity Sellers is a fine choice. If you want an aggressive, data-driven partner to flood your listings with traffic and capture market share, My Amazon Guy is the superior weapon.

Amazon agency related Q&As

Need more help? Contact us for other questions or concerns.

I have a suppressed listing that I can't fix. Who should I call?

My Amazon Guy. Their "Catalog Troubleshooting" service specifically targets these technical errors using Flat Files. They market themselves as the experts for "hard" problems.

Why does agency size and employee count matter?

Size equals redundancy and stability. Large agencies with 500+ employees, like MAG, use a "Pod System" to assign specific experts for SEO, PPC, and Design, ensuring your account never stalls if one person calls in sick.

Small boutique firms (~15 employees) like Velocity Sellers offer intimacy and direct access to leadership. However, they carry "key person risk," where the loss of a single senior strategist can leave your account strategy in limbo.

Should I trust agencies with hidden pricing?

Transparency is a proxy for operational maturity. Agencies that publish their pricing, such as MAG’s menu for "Main Image Hacks" or "Reinstatements," have standardized their processes enough to sell them as reliable products.

Agencies with hidden or "custom" pricing models often rely on value-based billing. This allows for flexibility but can lead to unpredictable costs and a lack of standardized deliverables compared to a fixed-menu approach.

How do I validate an agency's SEO claims?

Demand a documented, repeatable architecture rather than vague promises of "better rankings." Effective agencies use specific frameworks, such as the "Strike Zone" strategy (targeting keywords ranking 20–50) or "Phase 4 Market Share" analysis, to systematically force traffic growth.

Avoid agencies that treat SEO as a one-time "optimization." Amazon is a database that requires continuous data manipulation, not just a one-off rewrite of your titles and bullets.

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