Amazon Ads MCP server simplifies complex advertising workflows by using built-in tools that organize multi-step advertising tasks into one prompt, helping advertisers launch Sponsored Products, expand to new countries, and handle performance data with faster and more reliable automation.
Amazon has launched the open beta of the Amazon Ads MCP server to simplify ad management. With about three out of four Amazon sellers using some form of advertisement, the platform helps them turn these campaigns into an effective way to get more customers to notice their products.
Built-in tools allow advertisers to perform complex workflows like launching Sponsored Products campaigns or expanding to new countries. The Amazon Ads MCP server reduces technical barriers and speeds up everyday advertising tasks.
New Amazon Ads MCP Server Speeds Up Advertising
The Amazon Ads MCP server is now in open beta, providing a translation layer that connects AI agents directly to Amazon Ads APIs. This setup allows advertisers and an Amazon agency to reduce operational complexity while performing advanced advertising workflows more efficiently.
Traditional advertising tasks, like creating campaigns or generating reports, often require multiple manual steps and separate integrations. The Amazon Ads MCP server addresses this by converting natural language prompts into structured API calls for seamless execution, as reported by Amazon.
The server includes pre-built tools that simplify multi-step workflows and core operations, including:
- Creating, updating, and deleting campaigns
- Setting up and managing ad groups
- Running performance and reporting queries
- Accessing account-level settings, billing, and financial data
These tools act as an instruction manual for AI agents, reducing heavy lifting in Amazon advertising automation. Advertisers can now focus on strategy and optimization instead of repetitive tasks, while Amazon PPC campaigns can be expanded or launched more quickly with a single prompt.
The Amazon Ads MCP server also supports connection to custom AI platforms such as Claude, ChatGPT, or Gemini without requiring one-off integrations. By providing this scalable, standards-based infrastructure, Amazon Ads is helping partners and agencies innovate in Amazon Ads and Amazon PPC campaigns.
Amazon Ads MCP Server Brings AI Efficiency to Advertising Workflows
According to Joanna Gerber from AdExchanger, Amazon Ads developed the MCP server to address challenges agents faced when interpreting complex APIs. Without guidance, AI systems often process outdated or excessive data, slowing advertising decisions and increasing errors.
The server acts like an instruction manual, providing explicit prompts for the tasks advertisers perform most often. This ensures agents follow standardized procedures for Amazon advertising while minimizing reasoning overload.
Tools within the Amazon Ads MCP server translate user prompts into precise API instructions, so multiple steps in a workflow can execute automatically. Common operations, such as campaign creation or budget allocation, are handled more efficiently without relying on manual coding or multiple integrations.
By referencing only APIs aligned with Amazon Ads’ domain model standard, the server prevents agents from using deprecated versions. This framework reduces mistakes and allows Amazon agencies to focus on strategy and optimization rather than troubleshooting AI behavior.
MCP Server Automates Amazon Ad Campaigns
The Amazon Ads MCP server streamlines Amazon advertising workflows by acting as a central layer between AI agents and Amazon Ads. It translates natural language prompts into structured API calls, making complex operations faster and more accurate.
Built-in MCP tools bundle multiple steps into a single action, simplifying tasks that previously required several manual operations. Advertisers can now launch campaigns, adjust budgets, or manage account-level settings with minimal effort.
This system reduces reasoning overload for AI agents, ensuring standard workflows are executed correctly every time. It allows Amazon ad campaigns with AI to run reliably while letting advertisers focus on strategy and performance.
By automating repetitive actions, the Amazon Ads MCP server frees Amazon agencies to optimize campaigns and make data-driven decisions. The platform helps advertisers focus on results rather than manual setup.
Amazon Opens Its Ad Stack to AI Agents With MCP Rollout By Trishla Ostwal“Advertisers get a connection point and a translator that lets agents or AI tools talk and communicate in a standard way to our systems, instead of requiring custom code for every integration.”
