Amazon same- and next-day delivery surged 30% in 2025, with Prime members receiving over 8 billion items, including groceries and essentials, faster than ever before.
Amazon same- and next-day delivery has become a key factor in how shoppers choose where to buy. With 55% of consumers ready to pay extra for same-day service, speed is no longer a perk; it’s a requirement.
Sellers who align with these expectations can capture more orders and strengthen customer trust. Fast shipping now shapes purchasing decisions across all categories, from groceries to household essentials.
Amazon Expands Fast Delivery to Millions of Customers
Amazon same- and next-day delivery reached record levels in 2025, driven by Prime members receiving over 8 billion items in the U.S. This increase represents more than a 30% jump from 2024, with groceries and everyday essentials making up half of the total shipments, as reported by Nicole Silberstein.
Amazon same-day delivery specifically saw a 70% year-over-year rise, available for Prime members who spend $25 or more. Amazon next-day delivery also expanded across urban and rural areas, reflecting the company’s ongoing investments in its U.S. delivery network.
Key improvements that fueled the growth included:
- Regionalizing the delivery network to shorten shipping distances.
- Expanding service to rural communities and smaller towns.
- Increasing the delivery of perishable items for faster fulfillment.
Amazon also piloted the Amazon Now ultra-fast delivery option in the U.S. and the UK. Thousands of grocery and household essentials can now be delivered in 30 minutes or less in select areas.
These advances demonstrate how critical speed has become for sellers and customers alike. Working with an Amazon agency can help sellers adapt their fulfillment strategies to align with these fast delivery expectations.
Amazon Delivery Records Highlight Growing Demand for Speed
Based on an article written by Brian Warmoth, Amazon same- and next-day delivery reached new heights in 2025, with U.S. Prime members receiving over 8 billion items. More than half of these shipments, over 4 billion, were groceries and everyday essentials, reflecting the critical role of Amazon delivery speed.
Globally, Prime same- and next-day orders exceeded 13 billion, marking a 44% increase from 2024. This growth highlights the importance of fast shipping for Amazon sellers who aim to meet rising customer expectations.
Amazon adjusted its grocery strategy by closing Amazon Fresh stores and refocusing efforts on Whole Foods locations. The company also expanded delivery capabilities to reach more customers beyond major urban areas.
Prime members in the U.S. saved an average of $550 using fast delivery in 2025 and made 64 fewer trips to physical stores. Tens of millions of items qualified for free same-day or next-day shipping, demonstrating how essential speed has become for shoppers worldwide.
Delivery Data Overview 2025
| Metric | U.S. Deliveries | Global Deliveries | Growth vs 2024 |
|---|---|---|---|
|
Total same- and next-day items |
8 billion |
13 billion |
+30% U.S., +44% Global |
|
Groceries & everyday essentials |
4 billion |
N/A |
Included in totals |
|
Average Prime member savings |
$550 |
$105 billion |
N/A |
|
Trips to stores avoided |
64 per member |
N/A |
N/A |
Amazon Expands Fast Delivery Across U.S. Communities
Amazon continued to enhance its fulfillment operations in 2025, investing $4 billion to expand same-day and next-day delivery to 4,000 smaller cities, towns, and rural communities. The company also retrofitted existing facilities to improve efficiency and ensure high-quality, freshness-guaranteed delivery for perishable items.
According to IndexBox, same-day delivery for groceries reached over 5,000 U.S. cities, allowing Prime members to combine perishable items with other purchases without multiple checkouts. Amazon also expanded its pharmacy delivery network, significantly reducing processing times and increasing accessibility for prescription medications.
These operational upgrades reflect lessons learned from Whole Foods, which Amazon leverages to optimize supply chain management for fresh and perishable goods. By focusing on efficiency and convenience, Amazon strengthens its ability to meet growing customer expectations for fast, reliable delivery.
The company’s ongoing investments also position it to compete with other major retailers, ensuring that Prime members across urban and rural areas continue to receive high-speed delivery. These initiatives highlight the critical role of Amazon’s infrastructure in supporting both convenience and customer satisfaction for its fast delivery services.
Amazon Optimizes Delivery Operations for Faster Service
Amazon leveraged advanced AI models in 2025 to predict where, when, and which products to stock across its fulfillment network. This approach ensures items are closer to customers, enabling faster shipping while maintaining a broad selection of products.
The company expanded its Amazon same- and next-day delivery to over 4,000 smaller cities, towns, and rural areas, transforming existing delivery stations into hybrid hubs. These upgrades allow for streamlined operations and improved reliability for U.S. Prime members.
Amazon also enhanced same-day delivery for fresh groceries and prescription medications, building on lessons from Whole Foods and Amazon Pharmacy. These improvements reduce processing times and allow Prime members to shop multiple categories in a single checkout.
New initiatives like the Amazon Now service target ultra-fast delivery under 30 minutes for groceries and household essentials in select cities. Combined with the upgraded delivery network, these efforts highlight Amazon’s commitment to operational efficiency and meeting increasing customer expectations.
Amazon Breaks Its Prime Delivery Record By Marian Zboraj“The speed at which Amazon is able to deliver is attributed to cutting-edge AI models that forecast where, when, and which types of products to stock across its fulfillment network.”
