How to Create A+ Content on Amazon (Part 1)

A+ Content (formerly EBC or Enhanced Brand Content) is a key factor in turning sessions into conversions. High quality A+ Content can help steer an undecided customer towards a purchase, however poor quality A+ Content can have the opposite effect.

Here are a few basic tips and tricks to help you begin crafting your own A+ Content:

 

Getting Started

To begin creating your A+ Content, go to your Amazon Seller Central home page. A+ Content is listed under the advertising tab (A+ Content is still currently listed as Enhanced Brand Content under this tab, but this might change soon).

Once you click the link, you will be taken to Amazon’s A+ Content Manager. This is where your drafts will live once you save them. To start a new draft click the blue “Start creating A+ content” button in the top right corner.

From there you will be taken to the “Content details” page. This is where you will actually build your A+ Content. You do this by selecting creating modules and filling them with either text or images. These are the building blocks of your A+ Content. The “Company Logo” and “Product description text” modules that appear when you start your build are locked and can not be deleted, however they can be left blank if you don’t wish to use them. To create new modules, scroll to the bottom of the page and hit the “+ Add Module” button. This will bring up a variety of modules to select. Choose whichever module fits your needs, and begin filling them in.

 

The Importance of Copy

One of the most important functions of A+ Content is that it provides an opportunity to include more keywords and searchable terms within your page. Not only can you directly input keywords attached to each image you upload, but all the copy (i.e. text) creates keywords as well. It’s important to find the balance between including a significant amount of copy in your description boxes while also being aesthetically pleasing and professional.

Make sure your copy is easy to read. Keep paragraphs around the same size and try to convey as much information as you can in as few of words possible. Here is a good example of appropriate copy in A+ Content:

 

High Quality Images

Many modules allow you to insert images. Images can convey a lot of information very quickly, and the ability to tie keywords to images when you upload them helps increase sessions and conversions. However, if you’re not careful, pictures can take away more than they add to an A+ Content page.

Every module will tell you the specific pixel height and width your image needs to be.

If you’re image is too small, you won’t be able to upload it. You can resize your image in a 3rd party photo editing program such as Adobe Photoshop or GIMP, but that is not recommended. Stretching your image will noticeably decrease its quality and will generally look terrible. We suggest getting the largest, highest quality images possible and only downsize them if needs be. Never increase the size of your image.

Some modules have very unique image size requirements. For example, the “Standard Comparison Chart” module requires images to be 300 pixels tall and 150 pixels wide. In cases like this, you may want to create a template in a 3rd party photo editing program with those dimensions and overlay your chosen image on it. Downsizing it to fit within your template dimensions while keeping the same scale. Below is an example of resizing a larger image to fit within a 300 x 150 pixel template:

 

This should be a good jumping off point for A+ Content. Keep an eye out for Part 2.

List of Amazon FBA labels Needed to Sell and Ship to Amazon

FBA labels needed to ship are very common to purchase and easy to find. Any basic Office Max, Office Depot, Staples, and sometimes even UPS/FED Ex stores will have these labels.

More often they are cheaper to buy online. In a pinch run to a brick and mortar store. But if you’re scaling and want a bulk cheaper purchase, I have used Online Labels for the past few years. Below are examples of the labels you typically need:

Product Labels: https://www.onlinelabels.com/products/ol875?src=dlc-296

2.625" x 1"

Case Labels: https://www.onlinelabels.com/products/ol2590?src=dlc-296

3.5" x 5", 6.75" x 4.5"

Pallet Labels: https://www.onlinelabels.com/products/ol150?src=dlc-296

4" x 3.33"

 

Every product needs a product label. However, if you have UPC bar codes, and are NOT in a consumable or topicals category, you do NOT need a product label. If you are in one of those categories, or do not have regular UPC barcodes, EVERY product needs a product label on it.

Case labels are used on each case/box of products. Often you are sending in 12/24/36 products in a single case pack box. It does not matter where you put the location of this label.

Pallet labels are only used if you are going LTL (Less than Truck Load). One pallet label goes on each side of the 4 sides of a pallet. Put this on the outside of the plastic wrap. You will also give the BOL (Bill of Lading) to the carrier if using this method.

This article is meant to a be a quick hit, so you can get started immediately. For a more in depth guide, check out this.

 

Technical Update: A+ Content Platform Reverts back to Old EBC Platform (USA Only)

UPDATE: 4pm EST the new A+ modules are back up. You should be able to recover any drafts without problem.

As of 8:44am EST on 7/26/19 the new A+ platform Amazon rolled out about 10 days ago has now reverted back to the original EBC platform. It is still accessible, however, if you had any drafts in A+ content they are as of this moment inaccessible. We have contacted Amazon, but have not heard whether this work will be salvageable, and we do not know when it will back online if ever.

Often Amazon tests beta roll outs, reverts, fixes a bug, then goes forward. We have no heard no news at this moment.

How to Reinstate Amazon Listings After Product Takedown

If your product has been taken down, contact Amazon Seller Support immediately either by phone or filing a ticket. Although they may not be able to help you right away, it is important to have a case created relating to this issue.

There are many reasons why Amazon might takedown your listing. However, there aren’t many ways to get your listing back up. Amazon Seller Support does not have the capability to reinstate a listing. They will transfer your case or suggest that you email the product compliance team ([email protected]) however, they are slow to respond. We have had much more success by contacting the Brand Registry Team directly.

The Brand Registry Team is a dedicated support team that focuses on the assisting brand registered sellers. If you do not have a brand registered, you will not have access to this team. The Brand Registry Team has greater access to the backend of your listings and has control over the ability to reinstate listings that have been taken down.

To reach this team, follow these steps:

#1 – Log onto the Amazon Brand Registry Website and sign in.

You will need to sign in using the Admin account in order to access the Brand Registry page. This will be the account that was used to file the brand registry.

product takedown filing ticket file help amazon asin listing

 

#2 – Select the marketplace where your item is listed.

Be sure to select the marketplace where the listing has been taken down. It is possible that the item can be live in one marketplace and restricted in another.

 

marketplace select item product reinstate issue contact support

#3 – Click on the ‘Help’ button in the top right corner

Your brand should be listed in the top left corner under ‘Your Brands’. Hover your cursor over the ‘i’ icon and the brand name will appear. Make sure that your brand is listed before you move on to the support team.

brand register page dashboard log in login username admin

#4 – Click on the link in the ‘Support’ section.

There are other links that will direct you to information on other topics, however, you will want to reach out to the Support team directly.

help section contact us support team brand information

#5 – Click on the ‘Brand Registry Support Team” link.

Review the Topics that the Brand Registry Support covers. You will notice there is a dedicated section to reinstate listings. There are also other topics that may be of use such as reporting trademark infringement or transferring a trademark to another marketplace.

contact us reasons topics brand amazon help reinstate prodcut asin guide

#6 – Click the dropdown next to ‘Listing Issue’, then select ‘Reinstate Listing’.

This will bring up the section where you can fill out a ticket to send directly to the Brand Registry Team. Enter your ASIN and a description of the issue along with a request for them to reinstate the listing. When you are finished, make sure you enter your email at the bottom so that they can get in touch with you.

reinstate listings listing takedown brand registry support

You will be able to follow-up on the cases you have opened with the Brand Registry Team via the case log on your Seller Central Account. Their responses will be available here as well as being emailed to you directly.

How to Contact Amazon’s Catalog Team

Example: Gating issue such as pesticides

1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.

contact seller central sale vendor ebay

2. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Get support”.

amazon seller central vendor online shopping support ticket

3. This will bring a list of options to get help on. Click on “Can’t find what you need?” near the bottom. This will drop down more options. Now click on “Contact Us”.

amazon seller central support vendor tickets

4. Once the Contact us page has loaded, click on “Selling on Amazon” on the left-hand side.

amazon google example seller central vendor ticket products inactive

5. This will bring up another side panel. Type something random in the “Tell us how we can help” text box then click “Get help”.

amazon seller central ticket help products inactive example

6. Now click on “Products and inventory”.

products inventory seller central tickets example online ecommerce

7. Click on “Issue Listing Products”.

seller central Amazon SKU ASIN help ticket

8. Click on “I don’t have an ASIN or SKU or Batch ID” then “Next”.

amazon seller central vendor asin sku batch id

9. Click on “Other product and inventory issues” then “Next”.

other product inventory issue seller central ticket support case id

10. Here you can fill out the “Contact Reason”, “Please describe your issue”, “Asin Id”, and “Your email”. Example below.

describe issue contact reason amazon seller support vendor

email amazon seller central support ticket case id

How to Add an Email to Your Approved Sender List in Seller Central

If your automated email program is not figured correctly on Seller Central it can prevent the emails from being sent out. If you see zero emails being opened/sent this is a core trouble shooting step you should look into.
Amazon can block the emails from going out to customers because the email address is not on the approved senders list on your account. You will need to log into your admin account on seller central and add their email to the sender list.
This will list your email tool as an approved sender for emails from the account.
We have reviewed 4 different automatic email providers
  1. Feedback Whiz
  2. Helium 10
  3. Feedback Genius
  4. Feedback 5
We currently believe Feedback Whiz has the best in class service.

 

How to Create a Vanity URL for an Amazon Brand Storefront

More often than not, when you create a storefront, Amazon will not give you the Vanity URL. A vanity URL contains the name of the brand in it like https://www.amazon.com/SecureItTactical for example. 

In the below screenshot, Secure It Tactical’s vanity URL has not been updated after they published their storefront. 

Steps:

  1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.

  2. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Contact Us”.

  3. Once the contact page has loaded, click on “Advertising and Stores.”

  4. Click on Stores > Basic Setting > Store Builder
  5. Fill out the “Contact Reason” and the description. You can copy what is in the description below. It works every time.  
  6. Add an attachment if you’d like.

After this, Amazon should reply, changing the Vanity URL. 

Look below for an example!

 

 

 

How to Remove Negative Product Feedback on Amazon

It is very difficult to convince Amazon to remove negative product feedback. Even when it is blatantly in a customer’s best interest to remove said feedback. Sometimes fake reviews come in the form of negative 1-3 star reviews. Your #1 goal to get negative feedback removed is to be a squeaky wheel and continuously claim the review breaks Amazon’s terms and conditions. And do that, you should quote their own rules.

Figure out which of the below responses makes the most sense, and then go file a ticket by selecting Selling on Amazon issue / Products and inventory / Product Reviews / and then fill in the contact reasons and describe issue sections.

You will have a sub 20% chance of getting a removal, and it will almost always take 3 followups on the ticket. But it may be worth your efforts.

 

 

Review Type Response Response Option 2
About seller The following review is about the seller and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
About shipment The following review is about the shipment and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
About packaging The following review is about packaging and not the product which does not comply with Amazon’s community guideline under the section “Be Helpful and Relevant” bullet point two. We are requesting this review to be removed in order to provide helpful reviews for our customers. Review link below.
Competitor The following negative review is from a competitor which violates Amazon’s community guidelines under “Promotions and Commercial Solicitations”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers. Review link below.
Wrong Product The following negative review is about the wrong product which violates Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers. Review link below. The following negative review is about the wrong product which violates Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this negative review to be moved to the correct product in order to provide helpful reviews for our customers. Review link below.
Wrong Ingredients The following negative review lists the wrong ingredients which do not comply with Amazon’s community guidelines under “Be Helpful and Relevant”. We are requesting this review to be removed in order to provide helpful and authentic reviews for our customers. Review link below. Ingredient list attached.
About pricing The following negative review is about pricing which violates Amazon’s community guidelines under “Be Helpful and Relevant” bullet point two. We are requesting this negative review to be removed in order provide helpful reviews for our customers. Review link below.
Contains Profanity The following review contains profanity which violates Amazon’s community guidelines under “Respect Others” bullet point one. We are requesting this negative review to be removed in order to provide helpful reviews for our customers.
Hostile, Threatening Speech, or Violent The following review contains hostile speech which violates Amazon’s community guidelines under “Respect Others”. We are requesting this negative review to be removed in order to provide helpful reviews for our customers.
Unverified We are requesting the review made by XXX to be removed on the following product. We have verified she/he did not order this product but instead posted a review. Please remove this review as it is unfair for us and other customers. See screenshot for more details.

 

Match the Ticketing information requested up.

 

Review Amazon’s most up to date guidelines here: https://www.amazon.com/gp/help/customer/display.html?nodeId=201929730

A+ Content Changes for Enhanced Brand Content on Amazon

 

We have the honor of guest posting on Feedback Whiz on A+ Content.

 

As brand registry starts to mature on Amazon, and everyone has their trademarks in places, it’s become a wild wild west for enhanced brand content. Because of that, Amazon has tightened up its reigns by moving both Vendor Central and Seller Central onto the same module platform and renaming it all simply A+ Content.

 

Read more here.

 

Does Subscribe and Save Work?

Simply yes.

Depending on your category, sub & save can work wonders. We have a client in the consumable category that has over 200 active subscribers on one SKU. I highly recommend enabling sub & save if you are in any topicals/consumable categories.

If you already enabled sub & save and want to know how to view the number of active subscribers then follow the steps below.

  1. Hover over the “Reports” tab and click on “Fulfillment”

  2. Navigate to the left-hand panel and click on “Subscribe and Save Forecasting”
  3. Select the date that is at least 30 days back and request download.

    Should you like to learn more about this or need help please contact us at MyAmazonGuy.

 

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