Minimum Advertised Price
MAP is the lowest price that can be advertised for a product. There is a value in the backend of each listing with the MAP. If the price ever falls below this number, Amazon will hide the price. You will want to make sure that the MAP is low enough whenever you run a promotion. To prevent Amazon from hiding your price you will need to edit the MAP in the backend.
Amazon will hide the price of your listing if the price offered falls below the MAP. This will happen on listings that are separate and part of a parentage. Amazon forces customers to click on the “See More Buying Options” section in order to see the price. This is obviously detrimental to sales as customers won’t be able to see the price when your ads show up.
How to Update MAP
The most efficient way to update the MAP is via a template upload.
Using a template upload is the most effective way of updating the MAP. This will change MAP in the backend of the listing.
How to Download a Template File:
#1 – Go to the Seller Central homepage and move your cursor to the ‘Inventory’ tab and click on ‘Add Product Via Upload’
#2 – From this page, you will click on ‘Download an Inventory File’. Then you will select the category of the file by choosing the category and subcategory in the Product Classifier.
#3 – Verify that the correct category is selected then click ‘Generate Template’
After the template file has been downloaded, you will need to fill it out with the products SKU, Standard Price, and new MAP. Unfortunately, the section for updating MAP is no longer included in the standard template download. Luckily, you can simply add the field name code. The section highlighted below are the only ones that need to be filled in to update the MAP, no need to add extra information.
#1 – Open the Template file and fill out the item SKU and the Standard or Current Price.
#2 – IMPORTANT – Make sure you fill in ‘PartialUpdate’ in the section labeled ‘Update Delete’. PartialUpdate will allow you to update the backend of the listing without deleting the other backend data.
#3 – You will need to add a column in the Offer Section by right-clicking and selecting “Insert Column”. Then you will add in the field name code by typing “Minimum Advertised Price” in Row 2 and “map_price” in Row 3 of the newly created column. You will then be able to add the new MAP price. Make sure the MAP is low enough to give you room for promotions.
Once the file has been updated, you will then upload it to Amazon by returning to the template download screen on Seller Central.
#1 – Click on the “Check and Upload your Inventory File” tab.
#2 – Verify the File Type is “Inventory Files for non-Media Categories”
#3 – Upload your file
#4 – Enter in your email – they will alert you when the upload is complete
#5 – Click “Upload”
The status of your template upload can be seen in the ‘Monitor Upload Status’ tab. Once the upload is complete, you will be able to view the Processing Report. The Processing Report will verify is the upload was successful or not. Errors will be displayed in the file with instructions on how to fix them. Otherwise, a success message will be displayed.
Amazon will process the files and apply the changes to the backend. Sometimes you may need to file a ticket to push Amazon in the right direction. Once the MAP has been officially changed, Amazon will remove the Price Hidden label and you will be able to see your price again.
Amazon Sellers, you may or may not come across this error if you are running ad campaigns.
This error will come up if your card has expired, invalid card information or even having no balance.
We were unable to successfully charge you for an outstanding balance in your account. At this time your ads are no longer being shown on Amazon and will not be shown until this problem is corrected. You can retry these payments immediately or edit your payment method and retry. You may need to:
- Switch to a different payment method
- Choose an alternate credit card from your account
- Enter a new card
- Contact your bank about your card
Follow the steps below to change your payment method for ads.
1. On the Seller Central page, click on settings on the top right of the page.
2. Select charge methods for advertising. (You can select charge methods if there are payment failures outside of advertisements.)
3. Select whichever methods you prefer to have Amazon charge on the cost of advertising.
This guide shows you how to step by step create a fulfillment order out of Amazon’s FBA inventory to ship to the location of your choosing. This works for website orders, eBay orders, or any order really.
1. In the inventory page on Amazon, find the product you’d like to ship. Click on the dropdown menu next to the “edit” button and click “Create Fulfillment Order.”
2. You will be brought to this page. We need to fill out everything with an asterisk and the “Order ID.” That information is in eBay.
3. In eBay, go to your “My eBay” page. Click “Selling” and click “Sold.” Here we see there is a product that needs to be shipped. Click on “View order details.”
4. The order details you need are under shipping address. The order ID you will use is the buyer’s username, highlighted in yellow.
5. Fill in all the information into the Amazon Fulfillment page and click continue. You will then be brought to this page. You shouldn’t need to change anything but if the shipping needed to be changed, this is where you would do it. Click “Place Order.”
6. Go back to eBay. In the dropdown menu for that sale, click “Marked Shipped” and the “Leave Feedback.” Give the buyer a positive rating and leave a note like “Shipped on *today’s date*. Thank you for your order!”
Amazon has begun to email Sellers about Black Friday and Cyber Monday deals. Cyber Monday is the busiest day of the year for Amazon. Traffic will be through the roof. The best way to take advantage of the holiday is to set up a deal. Amazon is now accepting Lightning Deal and 7-Day deal proposals for the holiday season. You can set up a time between September 2nd-December 8th to run your deal. For the best results, we recommend applying for the Cyber Monday week.
The deadline to sign up for Black Friday and Cyber Monday Deals is September 27th. Hurry and get your deals submitted before all the slots are taken!
Check out the message Amazon is sending Sellers below for more information.
Black Friday & Cyber Monday Deal Criteria
Lightning Deals: For the Black Friday and Cyber Monday event weeks, we are looking for Lightning Deals with:
Discounts of 20% or more (the discount is off of the lowest site price in the past 30 days, and the Deal Price must also be the lowest price as of 1/1/2019);
Enough quantity to last the duration of the Deal, which will run for a maximum of 6 hours;
Products that have a 3 star rating or higher; and
Images that match the style guide
. Any deal images containing text will be cancelled without notification and cannot be reactivated.
7-day Deals: For the Black Friday and Cyber Monday event weeks, we are looking for 7-day Deals with:
Discount of 15% or more (the discount is off the lowest price in the past 30 days, and the Deal Price must match or beat lowest price in the past 60 days);
Enough quantity to last the duration of the 7-day Deal, which will run for a maximum of 7 days;
Products that have a 3 star rating or higher; and
Images that match the style guide
. Any deal images containing text will be cancelled without notification and cannot be reactivated.
Lightning Deals: Sellers with Lightning Deals selected to run during Black Friday or Cyber Monday will be charged a $500 fee per Deal. Lightning Deals running during the Black Friday and Cyber Monday Weeks but not on the Black Friday or Cyber Monday event days will be charged a fee of $300 per Deal.
Contacting eBay as a seller is sometimes tricky.
Below are the steps to Contact eBay Seller Support
- Login into eBay.com
- Open a ticket
- Select whether you want eBay to call you, or you call them
- This will give you the phone number & a 1 time passcode you’ll need while on the phone.
- Put code in
- Connect to support
The Amazon returns policy is quite liberal via FBA.
A question we received from a client who sells pet goods: “When we receive returns from Amazon. Which is about 60-100 units per month and many are damaged by the buyers dog, chewed and torn. Are we able to dispute these returns that are basically garbage and ruined by the consumers? Is there a way we can not allow returns that are damaged by the purchasers dog. Are we able to reduce the return window? Reducing the return timeframe window may eliminate buyers a longer time to allow their pet to ruin the item and then return it for a full refund?”
This one is difficult. You’re bound by the FBA return policy of Amazon, 30 days. It’s kind of cost of doing business with Amazon.
Returns that are in good condition automatically go back into stock. No action required here.
The ones that are damaged, go into unfulfillables, and can be mailed back at 50 cents a unit. Or destroyed for 10 cents. Any super damaged units you receive you can file a ticket with the return ID to request reimbursement. Lot of effort for a few dollars. But that is your only recourse.
One important setting every account should enable is automatic unfulfillables.
How to Setup Automated Unfulfillable Removals on Seller Central
- Log into Seller Central
- Go to FBA Settings
- Click on Automated Unfulfillable Removal Settings
- Click Enable
- Fill in schedule and address
Further Reading on Amazon Returns
1. SELLABLE – Items that are returned as “sellable” will be automatically returned to your active inventory. Unless you’re worried that the item is actually not in sellable condition, there is nothing more you need to do once the item is indeed returned to Amazon. If you are worried that the item isn’t really in sellable condition, then open up a removal order to inspect the item yourself. Keep reading below to see what to do when a customer has been refunded but the item is not actually returned.
2. DAMAGED – There are multiple reasons why an item would be returned as damaged. It’s possible that the item was damaged in a FBA warehouse prior to the shipping process to the customer. If the item was damaged in transit, then it’s the fault of Amazon (if the FBA worker did not pack the item well) or it’s deemed as your fault for not bubble wrapping or protecting the item before shipping the item to Amazon. It could also be your fault if you sent an already damaged item to Amazon. If it’s your fault, then there is no reimbursement, but if Amazon is to blame, then you are eligible for reimbursement.
3. CUSTOMER DAMAGED – Items that are returned as “customer damaged” will not be returned to your sellable inventory. “Customer damaged” does not mean that the customer bought the item, broke it, and then is attempting to return it. “Customer damaged” means that the customer opened the item, and it is no longer in new condition. Sometimes the customer says they opened the item, but they never really did and it’s still in new condition. The best plan of action for these items is to open up a removal order and get them sent back to you. From there you can see if the item is worth being resold as new, like new, or very good condition.
4. CARRIER DAMAGED – If the item was damaged in transit, then it’s the fault of the shipping company (like UPS, FedEx, USPS, etc) for not taking good care of the package during the shipping process. These returns are ones you should be reimbursed for as it was not your fault the item was damaged.
5. DEFECTIVE – The item was returned to Amazon as “defective” and is either obviously damaged/defective or the customer stated that it is faulty. When this happens, the FBA customer is refunded, but (when returned) the item stays in your inventory as “unsellable.” The best plan of action here is to create a removal order and have the item returned to you for inspection. Some buyers return an item to Amazon and say it’s defective in order to get free return shipping, but the item is not actually defective. I’ve had many “defective” items returned to me only to find that it’s still in brand new condition, some never even opened. If the item can still be sold, then I send it in to FBA again.
Important: If a customer claims an item is defective but in reality it’s not, then it’s up to you to protect your account and fix this false claim. Too many claims of “defective” can hurt your seller metrics and put your account in danger of suspension. Follow these steps if a customer falsely claims an item is defective in order to get a free retur
Keyword data is a fascinating subject. There’s millions upon millions of search terms out there that you can choose from to optimize your Amazon listings. This serves as a short guide and some general best practices in setting search terms in Seller Central.
How to Set Search Terms in Amazon
- Log into Seller Central and go to your inventory page https://sellercentral.amazon.com/inventory
- Hit edit on an item in the far right.
- Click the keywords tab. It will show something this effect (depending on your category)
- Use the My Amazon Guy guide to optimize your search terms.
Guide to Using Good Keywords
We choose Search Terms after reviewing search volumes and potential sales.
Things we consider:
- Available impressions
- Words are chosen based on search volumes and relevancy
- Competition for those impressions
- Long tail keywords
- Misspellings of core keywords (if high enough search volume)
- The string of words has thousands of permutations due to the strategic nature on how it is setup.
- No commas between words
- No words duplicated
- In essence each word combines with the rest of the string to create thousands of keywords.
- The search terms field affects SEO, for traffic generation on Amazon. As you index for keywords, this allows you to show in search results. Over time, the goal is to get to page 1 for hundreds if not thousands of converting keywords.
The other fields on the keywords page have significantly less impact. Such as the the other attributes, subject matter, and target audience. We fill them in with product matter for reinforcement but the core search term field is the most that has the most impact.
In this example we will look at selling wine glasses with funny sayings on them. You can find this listing here.
We set the search terms for this product to: mr and mrs right winenewlywed wed married glass beer glass wedding engagement present gift hugs kisses mister misses gifts parents grandparents couples anniversary glasses mom dad grandpa grandma sign mugs table set drinking bridal shower gag custom his her best man woman
As a direct result of the SEO optimization, this product ranks for 2,464 organic keywords. Many on page 1 for terms such as “engagement present” or “drinking gifts for couples”
Here you can see it in organic position #2. This leads to earned sales on Amazon without paying for PPC.
All of the above recommendations were followed, and it leads to a powerful listing with sales.
If you haven’t worked with search terms before, we recommend hiring us to help set the search terms on your products as they have a massive impact to your success on Amazon.
At My Amazon Guy we are primarily an Amazon digital agency. However we do many other eCommerce services such as setting meta tags for websites using keyword best practices acquired from decades of collection experience. Below is a tutorial with step by step instructions for optimizing meta tags for your website. This in turn increases traffic to your website, with earned media in the search engine results. Hire us today to set your meta tags or follow our guide.
- Choose 2-3 keywords for every piece of content developed. Use keywords suggested from the keyword research report provided.
- Use those keywords 2-3+ times each “exact match” in the body of the content.
- Always create unique content. Unique content on the page itself, and unique content in the supporting content such as the meta tags.
- Use at least 1 of the keywords in the title of the article if possible as well as the URL.
- Example: If “Corporate Valuation Services” was the keyword the url would include that keyword: successbiznow.com/corporate-valuation-services/
- Use keywords in the meta tags: (this tool can help you understand what your meta tags will translate to in Google: http://www.seomofo.com/snippet-optimizer.html )
- Html Title – Maximize to around 60-75 characters. Use this section to tell Google what the page is about in brief statements. Think of this like talking in bullet points.
- Html Title Example: Corporate Valuation Services – Expert Business Support – Excel Management
- This uses the primary keyword “Corporate Valuation Services” and tells the consumer that if they click on the link they are getting expert business support from Excel Management.
- Meta Description – Maximize to around 150-170 characters. This section gives the value proposition to the consumer and explains the purpose of the content in further detail. This should be written to tell the consumer why they should click on your link instead of the other thousands of pages out there. Using all 2-3 keywords that are chosen for the content in this section is ideal.
- Meta Description example – Dale Richards is a Certified Business Valuation Expert Services (Sample Valuation Report) Financial Accounting and bookkeeping Services Business Audits, Reviews and CPA Opinions.
- Highlights show great use of keywords in this meta description. These are all key phrases someone might use that would help them find the page.
- Keywords – Keywords can be a single word, multiple words or a phrase. This tag is just a list of all the keywords chosen for the page. Use between 3-20 keywords in this section. You can do multiple iterations of similar keywords. If the primary keyword was “corporate valuation services” you might also put “valuation services” as a keyword.
- Keywords example: company valuation services, corporate valuation, valuation service, valuation services, corporate valuation advisors, valuation services inc, corporate valuations, duff and phelps, valuations, property valuation services, business valuation services, pwc valuation, valuation firms
- Notice the separation of keywords by a comma. Google will only consider the first 20 keywords used, and the most important keywords need to be at the beginning of the string. So if you have 3 keywords for the article, put those keywords at the front of this tag.
This example translates to:
Notice how there is truncation. That’s why the most important keywords should be at the front of the tags. Google has also announced an expansion of characters on these tags, thus my recommendations are slightly over current practices.
- Videos – If uploading to Youtube, follow the meta tag instructions and apply to these fields:
Title = HTML Title
Description = Meta Description
Tags = Keywords
- The most important thing you can do with video content is to get a transcription of the video posted on your website where the video is displayed. Google will use the copy from the video as a content indicator of the page. It gives additional copy to the page. If you are putting the video in the middle of a page – you can include the video transcription later that’s fine. As long as the transcription is on the page somewhere it is very helpful.
- Images –
- File name – Name the image with keywords in mind. An image titled 12345.png is not helpful for SEO. Naming the images corporate-valuation-servies.png is very helpful.
- Image title – compare to HTML title above. Use a keyword or two of the image. Make sure every image has a title.
- Example title: Corporate Valuation Services
- Alt text – Write an alt text for every image. One sentence. This is kind of like the meta description equivalent.
- Example text: Get great corporate valuation services from Dale Richards. You can get a sample valuation report and other expert services.
- Every content piece should have 300+ words. Recent Google indicators show that articles that are longer rank better. So when in doubt, build high quality longer articles.
- Use the chosen 2-3 keywords 2-3 times each within the copy. Preferably in header tags. If the keyword is difficult to use in an “English sentence” use it in a headline or bullet point to get the mention in.
- Header tags
- The title of the article should be a <h1> tag.
- Any subheadlines later in the article should be <h2> and <h3> tags.
- Word press should allow you to set these header tags.
- Header tags tell Google what is the most important copy on your page. Should only have one H1 tag on page.
- Header examples:
- H1 – Corporate Valuation Services
- H2 – Why Corporate Value Services Matter
- H3 – Helps Raise Capital
- H3 – Can Help Sell Business
- H2 – Why You Should Pay for a Thorough Valuation Service
- H3 – Official Document Increase Value
- H3 – Get a True Assessment that Impacts Business Decisions
- Copy would support those headlines underneath as a normal content article flow. These header tags are just meant as Google signals.
- Anchor text.
- Anchor text is a hyperlinked phrase within the copy. If you have one page about Corporate Valuation Services, and another page about How to Sell Your Business. You might cross link these pages by adding a hyperlink to “how to Sell Your Business” to the other page. When using anchor text, try to use keywords, but is not mandatory.
- Every article should attempt to link to another page on your website 2-3 times.
Word Press walkthrough
Pages: Go to Pages to get this section, scroll to bottom of page content.
- Set these fields as indicated above.
- Example: http://successbiznow.com/business-valuation-services/
- SEO Title (HTML title):
- Original title: Business Valuation Services
- Original SEO title is too short.
- New title (incorporates additional keywords): Business Valuation Services | Business Valuation Methods & Financial Valuation Services
- SEO Description (Meta Description):
- Original Meta description: Dale Richards can help you with your business valuation. Come learn why you need a business valuation and why Dale is the best in the business.
- Meta description is duplicate of other pages.
- New description (keywords highlighted) Get a cost effective business evaluation from Dale Richards, who teaches business valuation methods and builds you a business evaluation that will help you evaluate your business options such as selling your business. Getting a financial valuation increases the value of your company.
- SEO Keywords:
- Only 1 keyword was set for this example. Need to focus on additional keywords, 2-3 minimum per page, upwards of 10 if any other valuable keywords are related.
- Keywords: business evaluation, business valuation methods, business evaluation, financial valuation, Dale Richards
Example post edits:
Are you wondering what fees you are paying on your Amazon Seller Central? And why?
- Navigate your way to your summary report/transaction report on your account by going to reports > date range reports > click generate report > click download when it is completed.
2. Select either summary/transaction > select what reporting range you’d want to see.
Amazon will then generate a PDF file for summary reports.
Or if you select the transaction report, Amazon will generate an excel file, showing line by line of all transactions for the selected date.
3. Below is an example of what the summary would look like:
Below are directions on how to link your PayPal to your eBay account.
1.) Log into your eBay account
2.) Hover over “account name” in the top-lefthand corner and click on Account settings.
3.) Scroll down to the section named “PayPal account information”.
4.) Click on “Link My PayPal Account”. This will take you to the PayPal login
5.) Log into the PayPal you want to be linked. Once logged in, your PayPal will be linked to your account.
Once you’re logged in, you can use the links below to add your PayPal account and add a payment method for any sellers fees:
eBay is a service we offer here at My Amazon Guy. Contact your eBay consultant today if you need help.