In order to define our strategy, we started by analyzing our target market and its size.

We then followed a plan integrated with the following elements:

Marketing & Design

• We defined the main persona that purchase MacuHealth products, using data from Amazon Analytics
• We used the aforementioned data, to create captivated A+ Content, Infographics and Copywriting to address main customer pain points & concerns.

New Product Launches

• We analyzed the market size and main competition in order to understand the customer.
• We created a five-step plan so we have an Amazon retail listing ready before launching the product, thus, maximizing results when launching.

Advertisement & PPC

• We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
• We continuously create value through posts so customers looking for solutions know our products.

Conversion Rate

• Even after optimizing the listings, we felt there was more opportunity for improvement. We ran AB title tests and discovered that a short title increased the conversion rate for these items.
• We continuously test main images to stay in trend within Amazon, so we can increase conversion rate.
• We also offer to subscribe & save promotions so we can deliver the same experience and product to our customers on a daily basis, saving them a lot of money in the process.