Increase in Sales
Compared to 2020, sales have increased by 345%
Top 3 in Our Category
Reached the top 3 in the brand’s Category
ASINs Managed
Successfully improved the performance of all ASINs
Days with My Amazon Guy
Onboarded on March 2021
MacuHealth, a Michigan based company, was founded in 2006 by entrepreneur Frederic Jouhet with a vision to develop and distribute consumer-based nutraceutical technologies that will improve quality of life and prevent disease.
MacuHealth is passionate about protecting people from blindness and about optimizing visual performance. This passion is accomplished through proprietary and patented supplement formulations that are designed specifically to rebuild macular pigment.
Their motto “Embrace the Science” is deeply rooted in guaranteeing absolute freedom and control to the scientists over both research and publication. Their research has also shown that for individuals with healthy eyes, diseased eyes with AMD, and for those with Alzheimer Disease, when the macular pigment is maximized, visual performance improves – in particular contract sensitivity and reduced glare from blue light.
Improving Customer Experience – MacuHealth is a brand well known, however, the sales on Amazon were mostly by resellers. This meant that customers were obtaining a subpar experience, and not in accordance with the brand standards.
New Product Launches – MacuHealth has a new pipeline of products that require a strategic plan to be launched and gain market share in a competitive market such as Amazon’s.
PPC – No campaigns to grow market share and keep away competitors from MacuHealth listings were not available.
Conversion Rate – People that already knew MacuHealth were purchasing the product, thus, there was a lot of potential to increase conversions.
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
We managed to continuously increase sales, making Amazon an attractive selling channel for the brand.
With continue to beat Amazon’s average ROAS with an 8-1 in all our advertising efforts.
We are successfully increasing MacuHealth market share within Amazon marketplace.
Our top Amazon experts are available for coaching calls, and can assist in improving your success on Amazon. Book a coaching call now.
Increase
in Sales
A new brand carves it’s own space on Amazon, and is able to thrive with the right strategy.
Increase
in Sales
Higher Order
Value
Helping a well-know, but underperforming brand get the performance it deserved.
Reach us at +1 470-623-1951 Monday to Friday, from 9:00am to 5:00pm EST.