Find out the story behind Optimal Workshop’s NZ$10m investment 🚀 Read More
MacuHealth, a Michigan based company, was founded in 2006 by entrepreneur Frederic Jouhet with a vision to develop and distribute consumer-based nutraceutical technologies that will improve quality of life and prevent disease.
MacuHealth is passionate about protecting people from blindness and about optimizing visual performance. This passion is accomplished through proprietary and patented supplement formulations that are designed specifically to rebuild macular pigment.
Our motto “Embrace the Science” is deeply rooted in guaranteeing absolute freedom and control to the scientists over both research and publication. Our research has also shown that for individuals with healthy eyes, diseased eyes with AMD, and for those with Alzheimer Disease, when the macular pigment is maximized, visual performance improves – in particular contract sensitivity and reduced glare from blue light.
Improving Customer Experience – MacuHealth is a brand well known, however, the sales on Amazon were mostly by resellers. This meant that customers were obtaining a subpar experience, and not in accordance with the brand standards.
New Product Launches – MacuHealth has a new pipeline of products that require a strategic plan to be launched and gain market share in a competitive market such as Amazon’s.
PPC – No campaigns to grow market share and keep away competitors from MacuHealth listings were not available.
Conversion Rate – People that already knew MacuHealth were purchasing the product, thus, there was a lot of potential to increase conversions.
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
We managed to continuously increase sales, making Amazon an attractive selling channel for the brand.
With continue to beat Amazon’s average ROAS with an 8-1 in all our advertising efforts.
We are successfully increasing MacuHealth market share within Amazon marketplace.
Head of E-commerce & Distribution, Titan Company Ltd.