Q4 Selling Playbook
The rules for Q4 have changed. Your old strategy is a liability against new tariffs & cautious shoppers. Download our playbook to adapt and win this season.
- Beat tariff cost pressure
- Win cautious holiday buyers
- Maximize every ad dollar

Win Q4 amid new challenges
Discover how to stay profitable as tariffs rise and buyer behavior shifts. This playbook gives sellers clear steps to thrive in a tougher Q4 market.

Beat tariff challenges
Learn strategies to mitigate the impact of rising costs and maintain profitability despite new economic pressures.

Build resilient supply
Simplify inventory, create buffers, and diversify sourcing (“China plus one”) for robust fulfillment.

Price smart, not deep
Apply dynamic pricing and bundle offers to raise order value without draining your profit margins.

Manage returns smoothly
Create a customer-friendly returns plan to cut costs, protect ratings, and recover product value.

Analyze Q4 performance
Track TACoS, margins, and returns to spot top products, reveal hidden losses, and sharpen your strategy for next year.

Turn buyers into fans
Turn holiday shoppers into repeat customers through buyer segmentation, timely follow-ups & loyalty-building offers.
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I’ve know MAG for five years now. Honestly the only guy that I speak to about Amazon and the only guy I trust.
Matt
Amazon Seller
- 2 Years of Success with MAG
We started to make 80% growth in four months. Over 200 percent growth compared to the previous period.
Cynthia Li
Founder and co-owner, Hope Hearts

Brilliant
Brilliant! That is exactly what I was looking for. Saved me tons of hours on Seller Support and trying to research it myself. This issue could have cost us an international distributor. Having an expert to go to lets us focus on our strengths. They keep up with all the Amazon programs, settings and updates for us. Whew! We love My Amazon Guy support, highly recommend.

Outstanding Support During Q4 Crisis – Listing Reinstated Quickly!
I reached out to My Amazon Guy with an urgent request during Q4 when my listing was deactivated, and sales were being heavily impacted. Time was of the essence, and I was incredibly stressed. Their team immediately jumped on the task, showcasing their expertise and a deep understanding of Amazon’s processes.
A special thanks to the team member assigned to my case. He provided valuable insights, clear notes, and actionable recommendations that got my listing reinstated quickly. His responsiveness and professionalism during such a critical time were truly outstanding.
Thanks to their efficient and effective work, my Q4 sales were back on track in no time. Highly recommend their team for any Amazon seller challenges!

They solved my brand registry incredibly fast
I got my trademark with a law firm, but their attorney was banned by Amazon. My brand registry got rejected 8 times. Looking for answers I found Steve’s video in YT and I realized I had to change my attorney.
I hired MAG services and they managed to change my attorney in literally 3 days. Everything was so fast and smooth, at a price that was also convenient. The same day my trademark was updated, I appealed and Amazon approved my brand registry immediately.
I can’t be more grateful for their services, in such honest, professional, and efficient way that was almost unreal! Thank you Steve and team!!!!!

Hired MAG for help with listing reinstatement..
I recently hired MAG to help me with listing reinstatement. I struggle myself for weeks trying to contact Amazon to get reinstated and I got nowhere. I started to lose all hope. I reached out to MAG and I am so glad I did.
Their communication was clear all the way through and most of all, they were successful with my listing being reinstated! It was totally worth it and I don’t think I could of done it on my own. Thanks MAG! You saved my business.
Q4 Selling Playbook FAQs
Contact us for other questions or concerns.
What is the 2025 Q4 Selling Playbook?
The 2025 Q4 Selling Playbook is a comprehensive guide with data-driven strategies for Amazon and eCommerce sellers. It's designed to help you navigate the unique challenges of this year's holiday season, including new economic pressures and evolving shopper behaviors.
Who is the Q4 Selling Playbook for?
It’s built for Amazon and ecommerce sellers of all sizes who want to protect their margins, adapt to tariffs, and win cautious holiday shoppers.
How is this playbook different from last year's Q4 advice?
This guide is built on the latest 2025 market data. Unlike generic advice, it directly addresses the current economic climate, the impact of new tariffs, and the specific behaviors of the modern, value-driven holiday shopper.
What are the key takeaways from the playbook?
You will learn how to adapt to the 2025 value-driven shopper, implement a two-phase marketing plan for different buyer personas, build a resilient inventory and fulfillment strategy, and optimize your ad spend by focusing on total growth (TACoS).
How much does the playbook cost?
The Q4 Selling Playbook is completely free to download. We believe in empowering sellers with the knowledge they need to succeed.
What other tools do I need to implement these strategies?
The playbook recommends using tools for dynamic pricing, advertising management, and multi-carrier shipping. If you need help choosing the right software for your business, you can book a free call with our experts for personalized recommendations.
Is it too late to use this playbook if I'm starting in September or October?
No, it's not too late, but you must act quickly. The playbook includes a "Starting Late?" section with a prioritized action plan that focuses on the highest-impact tasks you can complete to still achieve significant sales.
Does this guide cover strategies for my own website (DTC) too?
Yes. While it contains deep insights for Amazon sellers, the playbook also includes dedicated strategies for DTC brands, covering topics like supply chain resilience, mobile storefront optimization, and multi-carrier shipping.
I've read the playbook, but I still need help. What should I do?
We understand that implementing a new strategy can be challenging. If you've read the playbook and need personalized guidance on executing these plans for your business, we encourage you to book a discovery call with our team of Q4 experts.
Your edge in a difficult Q4
Get the strategies sellers need to overcome higher costs, stricter policies, and shifting buyer habits in this year’s tougher market.