Challenges
One of the major challenges that had to be resolved were the multiple inactive listings present when Iron Box was first onboarded. These were a mix of various reasons:
- 2 – paused listings
- 1,662 – out of stock
- 20 – pricing issue
- 75 – detail page removed
- 5 – closed
- 1 – approval required
- 1 – required additional troubleshooting
Aside from these, there were also 249 search suppressed listings.
Despite being on Amazon for about 10 years already, the competition in Iron Box’s category has been tough for them prior to hiring My Amazon Guy.
Our approach
B2B strategies – We targeted B2B accounts by offering them a tiered discount to boost sales. The commercial sector is our primary target audience.
B2C tiered discount – We offered a tiered discount to target B2C clients and make our listings more appealing
SEO strategies – We helped our client improve their ranking by indexing keywords through the four phases of SEO.
TBD optimization – We helped optimize the titles, bullets, and descriptions of a large number of ASINs using the correct keywords to target our specific audience.
Premium A+ Content – This increased the AOV (Average Order Value) and provided us with another defensive tactic to prevent customers from clicking on competitor products in your listings.
The impact
After working with Iron Box to determine realistic and achievable goals for Amazon, a strategy was established that bared immediate results. In the first month after hiring MAG, their revenue increased by 37%, with the B2B strategy leading to revenue growth of up to 70% per month over the last year.
In October 2024, Ironbox achieved their best selling month so far with sales increasing by 164%, reaching a tremendous $223,000.
Since their first year of hiring MAG in 2023, we were able to sustain their growth with revenue increasing by 122% in 2024.
The wins were also translated on their product reviews, achieving a 4.6 rating, showcasing high customer satisfaction reflecting the quality of their products.
