Amazon indexes A+ Content—ignore it, and your competitors will thank you.
For years, Amazon sellers have debated whether A+ Content contributes to SEO. Some insist it’s just “for conversions” and doesn’t affect discoverability. Others believe Amazon search algorithm ignores A+ Content, especially alt text.
Here’s the truth: Amazon indexes A+ Content, and not optimizing it means you’re leaving money on the table. Sellers who skip A+ Content SEO are missing a major opportunity to rank for more keywords, drive traffic, and outsell competitors.
Our Amazon agency has been optimizing A+ Content for years because we know Amazon indexes it. From keyword-rich alt text to strategic content structuring, A+ Content isn’t just about making listings pretty—it’s about making them profitable.
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Amazon indexes A+ Content, here are some proofs
There’s still a group of sellers who swear that A+ Content or Enhanced Brand Content, especially alt text, does nothing for Amazon SEO. They argue that because Amazon prioritizes indexing titles, bullet points, and product descriptions, anything outside of those areas is irrelevant to discoverability.
While it’s true that A+ Content doesn’t carry the same SEO weight as core listing elements, that doesn’t mean it’s useless for ranking. Amazon’s algorithm is complex, and just because there’s no official statement saying “Amazon indexes A+ Content” doesn’t mean it isn’t happening.
If A+ Content and alt text truly had zero impact, why do sellers who optimize them see improved search performance over time? While you won’t find an Amazon help article spelling it out for you, here are some proofs we’ve gathered that show how A+ Content can influence discoverability and SEO:
A+ Content - Essential resource for boosting Amazon SEO
If you’re serious about ranking higher on Amazon, ignoring A+ Content is a costly mistake. Amazon provides several built-in tools to help sellers improve their SEO, including Amazon Brand Analytics, Product Opportunity Explorer, Amazon Ads, and Manage Your Experiments—but A+ Content is the one too many sellers overlook.
Skipping or underestimating A+ Content means missing out on a key opportunity to boost conversions and visibility.
Alt text in A+ Content can boost SEO
Alt text isn’t just for accessibility—it can also boost your product’s discoverability. According to this Seller Central guide on creating A+ Content, alt text plays a role in helping products appear in search results. While often overlooked, properly optimized alt text allows Amazon’s algorithm to better understand and categorize your product, giving you an extra edge in rankings.
Better product discoverability with alt text in every image
According to Amazon’s Complete Guide to A+ Content for Brand Owners, adding alt text to every image in your A+ Content can help improve product discoverability. While many sellers focus on keywords in titles and bullet points, alt text provides another layer of indexing that Amazon’s algorithm can use to surface your products in search results.
Optimize your Amazon SEO with these key A+ Content elements
500 words of crawlable text
Crawlable text is any written content that Amazon’s algorithm can read and index to improve the search ranking of your product detail page. Unlike images or videos, which can’t be scanned for keywords, crawlable text helps Amazon understand what your product on Amazon is about, making it easier for shoppers to find.
The more relevant, keyword-rich text you have in your A+ Content on Amazon, the better your chances of ranking higher in search results. But here’s the catch—you can’t just dump 500 words of text in a giant block and call it a day. That’s a surefire way to lose customer interest and drive them straight to a competitor.
So, how do you add 500 words of crawlable text while keeping your A+ Content visually appealing and engaging? Follow these steps:
Step 1: Use Multiple Modules to Spread Out Text
Amazon allows you to add up to 7 modules in A+ Content, and you should take full advantage of them. Instead of cramming all 500 words into a single text-heavy section, break it up across different modules to balance text with images.
Best modules to use for crawlable text:
- Standard Comparison Chart
- Standard Image & Light Text Overlay
- Standard Four-Image & Text Module
- Standard Text
This method allows Amazon to index more keywords while keeping your A+ Content visually appealing.
Check out another article on our blog, Every Seller’s Comprehensive Guide to Amazon A+ Content FAQs, to see what modules are available
Step 2: Optimize Each Section with Keywords
The secret to Amazon SEO? Strategic keyword placement.
Use high-converting keywords naturally in your descriptions, feature highlights, and product comparisons.
Example: Instead of writing:
“Our blender is high quality and great for smoothies.”
Try: “This high-speed countertop blender is designed for smoothie lovers, featuring a durable stainless steel blade for effortless blending.”
Notice how important search terms like “high-speed countertop blender” and “smoothie lovers” are seamlessly integrated? This keeps the text crawlable, informative, and optimized for search.
Step 3: Tell a Story, Don’t Just List Features
Amazon buyers aren’t just looking for a product; they’re looking for a solution. Instead of just listing technical details, paint a picture of how your product fits into their lives.
- Bad approach: “This coffee maker has a 12-cup capacity, programmable settings, and an auto-shutoff feature.”
- Better approach: “Wake up to freshly brewed coffee every morning with this programmable 12-cup coffee maker. Set it the night before, and let the auto-shutoff feature take care of safety while you enjoy every sip.”
This approach keeps readers engaged while naturally embedding keywords that Amazon will index.
Step 4: Avoid Amazon Banned & IP Words
If you’re using words like “guarantee,” “top quality,” or mentioning competitor brand names, you risk getting your listing flagged or suppressed. Keep your content compliant by sticking to descriptive, factual language.
- Avoid
“100% guaranteed to last forever!”
- Use Instead
“Built with durable materials for long-lasting use.”
Wondering if a word is off-limits on Amazon?
We've got you covered with this comprehensive list of prohibited keywords.
Step 5: Make Your A+ Content Work for Brand Awareness
Amazon A+ Content isn’t just about SEO—it’s a powerful tool to build trust and boost conversions. Use it to tell your brand story, highlight what makes your product unique, and guide potential customers on how to use it effectively.
Best ways to do this:
- Brand Mission Statement: Explain what sets you apart.
- Lifestyle Imagery & Text Overlays: Show your product in action.
- Comparison Charts: Demonstrate why your product is the best choice.
Image alt texts
Alt text plays a crucial role in boosting your Amazon product listings. While it primarily serves accessibility purposes, it also provides an opportunity to improve search visibility.
By strategically adding relevant keywords in alt text, you can increase your product’s chances of appearing in search results, even for commonly misspelled terms.
Best Practices for Alt Text Optimization
- Include High-Search-Volume Keywords – Use Brand Analytics to find top search terms and incorporate them into your alt text.
- Avoid Brand Names (Unless Yours) – Using competitor brand names can lead to listing suppression.
- Don’t Overstuff with Keywords – Keep alt text readable and relevant; avoid stuffing it with unnecessary words.
Alt text isn’t just an afterthought—it’s a strategic tool for improving product discoverability. Want to master alt text strategies? Watch the videos below for more expert insights!
Find high-volume misspellings and Spanish keywords in Helium 10 and add them to A+ Content alt text for better indexing.
Use a Chrome extension like “Image Alt Text Viewer” to uncover your competitor’s alt text in A+ Content, then optimize yours
You can also read our article, Add Alt Text to A+ For Better Amazon SEO & Increased Sales, for a complete guide on how to maximize the use of alt text.
Using keyword-rich A+ Content copy on listings
When optimizing A+ Content, you should focus on engaging, keyword-rich, and conversion-driving copy that enhances your product listing while improving SEO. Here’s what you can add to maximize search visibility and sales:
1. Keyword-Optimized Alt Text for Images
- What to do: Add keyword-rich alt text for every image (100-character limit per field).
- Why it matters: Amazon indexes alt text, helping with discoverability.
Example: Instead of “Image of a blender,” use “High-speed countertop blender with glass jar for smoothies and shakes.”
2. Detailed Product Benefits & Features
- What to do: Expand on features beyond what’s in your bullet points.
- Why it matters: Helps customers understand why your product is better and reinforces keywords naturally.
Example: Instead of “Durable and lightweight,” write “Crafted from high-quality aluminum, this lightweight yet durable design ensures long-lasting use without adding extra weight.”
3. Use Cases & Lifestyle Applications
- What to do: Show how your product fits into daily life with clear, relatable examples.
- Why it matters: Helps buyers visualize ownership, increasing conversion rates.
Example: “Perfect for busy professionals, this insulated coffee tumbler keeps drinks hot for up to 12 hours—whether you’re commuting, at the office, or on a road trip.”
4. Comparison Charts (When Applicable)
- What to do: Highlight differences between your product and competing models.
- Why it matters: Eliminates buyer hesitation by showing why yours is the best choice.
Example: A comparison chart showing battery life, material, and special features for a set of wireless earbuds compared to competitors.
5. Brand Story & Trust Elements
- What to do: Share your brand’s mission, values, and commitment to quality.
- Why it matters: Builds trust and credibility, increasing conversions.
Example: “At [Brand Name], we believe in sustainable, high-quality materials. Our ethically sourced organic cotton T-shirts are designed for comfort and durability.”
6. Answers to Common Questions (Proactive Objection Handling)
- What to do: Address common customer concerns that might stop them from buying.
- Why it matters: Helps reduce returns and boost buyer confidence.
Example:
“Is this air fryer easy to clean?”
“Yes! The non-stick basket is dishwasher-safe for hassle-free cleanup.”
Amazon indexes A+ Content Q&As
Work With Us to Optimize Your A+ Content
Amazon indexes A+ Content—and if you’re not fully optimizing it, you’re missing out on an essential tool for increasing product visibility and ranking higher in search results. From keyword-rich alt text to strategic use of crawlable text and brand storytelling, A+ Content can significantly boost your Amazon SEO while also improving conversions and customer trust.
If you’re ready to unlock the full potential of A+ Content but aren’t sure where to start, our full service Amazon agency specializes in A+ Content optimization that drives results. Let us help you turn your listings into SEO powerhouses that attract more traffic and sales.
