The Challenges
Our Approach
Impact
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Revitalized Sales For An Automotive Battery Brand
6.45%
13.08%
0.21%
141+
Our Amazon experts drove significant sales growth for this automotive brand in November 2024, achieving $191,648 with just 23 managed SKUs. This success was achieved through strategic campaign optimization, keyword refinement, and targeted promotional activities.
Challenges
Declining Sales Trend
Months before joining MAG, they were having issues with their sales declining due to:
- Inefficient advertising
- Outdated SEO – backend search terms, alt texts
- Unoptimized listing content – no main image CTR hack, infographics, lifestyle, A+ content, etc.
- Yanked Best Seller
Our approach
Back to Basics: Listing Optimization
- SEO – backend search terms, alt texts
- Image Stack + Main Image Hack
- A+ Content
- Brand Story
- Copywriting Optimizations
Consistent Communications on Troubleshooting
- Day-to-day case follow-ups
- Consistent updates with the client about progress
- Creation of tracker to document all progress
Upsell: Advertising
- They had a different agency for advertising
- We sent over Ads Strategy Report to show how we can make a difference and improve sales performance
The impact
Back to Basics: Optimize Listings
These optimizations helped with improving traffic and click-throughs, eventually leading to better sales.
- Sales increase 97 days after MAG: 6.45%
- Sessions increase: 13.08%
- Ave. CTR increase after MAG: 0.21%
Upsell: Advertising
After seeing improvements in sales when we did the optimization. It opened an opportunity for the team to cover PPC for the account as well.
Advertising Performance (December 10,2024 – January 13, 2024):
- Ad Spend: $20,638.32
- Ad Sales: $66,768.93
- Overall Sales: $176,340.42
- ACOS: 30.91%
- TACOS: 11.70%
- Brand Management
- Basic A+ Content
- Lifestyle Images
- Infographics
- Amazon PPC
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Location:
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