Brand success

Death Wish Coffee

Major Amazon Gains

$2M+

Monthly revenue
Achieved over $2 million in monthly sales

559

Days with My Amazon Guy
Onboarded on December 21, 2023

Since 2012, Death Wish Coffee has established itself as a pioneer in the coffee industry by embracing the powerful qualities of the robusta bean. The company was founded on the principle of creating a coffee that is both intensely strong and exceptionally smooth.

Death Wish Coffee’s approach centers on a meticulous process that begins at the origin. By selecting high-quality robusta beans and blending them with Fair Trade and organic arabica, they create a unique profile. This careful sourcing is matched by a specialized roasting technique at their own facilities, designed to maximize flavor and caffeine content.

The result is the brand’s signature cup: a bold, low-acidity coffee with a rich aroma, full-bodied mouthfeel, and an extra kick of caffeine. Death Wish Coffee guarantees a premium, consistently strong, and smooth experience, appealing to those who refuse to settle for a weak brew.

Challenges

For any seller, even a major brand, the Amazon marketplace can feel like a maze filled with operational traps. Without a team that deeply understands the platform’s inner workings, sellers are left fighting fires that threaten their inventory and revenue.These challenges highlight the immense difficulty of managing complex issues without expert guidance.

The Nightmare of ‘Expired’ Inventory
A primary struggle for sellers is having perfectly good inventory incorrectly marked as expired. This often stems from handling errors at fulfillment centers, rendering thousands of dollars of product unsellable in an instant. Trying to correct this data on your own is a frustrating, uphill battle against a system you don’t control. This fight frequently leads to significant and unnecessary financial losses.

Fighting Against Automated Removals
Sellers are also at the mercy of Amazon’s automated systems, which can trigger removal orders without warning. An algorithm might flag products based on flawed data, starting a process that is incredibly difficult to stop. Without knowing the exact procedures to challenge these decisions, sellers can only watch as their valuable stock is removed. This directly results to lost sales from unavailable inventory and costly removal and disposal fees

The Documentation Deadlock
The biggest roadblock for sellers is Amazon’s strict demand for supporting documentation. The platform requires very specific evidence to dispute a claim, reverse an order, or correct an expiration date.

Most sellers don’t know what information is needed or how to present it effectively. This leads to denied cases and unresolved problems. This documentation deadlock is often where sellers give up. They are forced to accept the loss simply because they cannot navigate the bureaucratic maze.

Our approach

A proactive strategy for total account management
To overcome the client’s challenges, we used a comprehensive approach to replace reactive problem-solving with proactive control. Our strategy focused on key areas to protect assets and drive growth including the following:

  • Creating total transparency
  • Actively managing inventory
  • Relentlessly monitoring key performance metrics

Shared case tracker
We established a detailed case tracker and shared it with the client to serve as a single source of truth. This tool provided real-time updates on all open cases to ensure complete transparency. In just two months, we managed over 670 cases through this system. This shows our capacity to handle high-volume demands while keeping our client fully informed.

Bin check coordination
To combat incorrect expiration date issues, we systematically coordinated bin checks within Amazon’s fulfillment centers. By regularly requesting inspections, we could prove the viability of thousands of units marked as expired. This hands-on approach was crucial for recovering at-risk inventory. It allowed us to reinstate the products as sellable stock.

Removal order monitoring
Our team provided a defensive line against inventory loss by monitoring all automated removal orders. This constant vigilance allowed us to identify and halt improper removals before they were processed. By scrutinizing these orders, we could distinguish between legitimate disposals and system errors. This preserved valuable products and prevented costly fees.

Account health monitoring
We conducted daily account health checks to proactively identify and address risks before they could impact sales. This process involved monitoring for issues that could affect visibility. These issues included suppressed listings, policy warnings, and other performance metrics. This ensured the account remained in good standing and prevented sales disruptions.

Buy box and price monitoring
To maximize sales and profitability, we implemented rigorous Buy Box and price monitoring. We tracked competitor pricing and market trends to make strategic adjustments. This constant oversight ensured the client’s products were always positioned to win the sale. It helped protect margins and build customer trust.

Returns report analysis
We transformed raw data into actionable insights by analyzing returns reports. We tracked return rates as well as reasons to identify patterns and potential issues. Doing so provided a number of improvements:

  • Make targeted improvements to product listings
  • Reduce the rate of future returns
  • Enhance overall customer satisfaction

The impact

The tangible impact of expert management
Our strategic approach delivered significant, measurable results. We transformed the client’s operational challenges into clear opportunities for growth. By implementing proactive controls and transparent communication, we created a stable foundation for success. This directly impacted key areas of the business:

  • Sales
  • Profitability
  • Overall account integrity

Recovered thousands of sellable units
By using systematic bin checks, we challenged incorrect data and reclaimed over 20,000 units of at-risk inventory. This direct intervention prevented catastrophic loss and protected the client’s investment. It also allowed us to immediately reintroduce valuable products back into sellable stock. This directly fueled the client’s sales performance.

Maintained flawless sales momentum
Our daily account health checks acted as a proactive defense. We prevented sales delays by catching and resolving listing suppressions before they could affect the business. This constant vigilance ensured the client’s products remained visible and buyable. This maintained crucial sales velocity and a high-performance standing on Amazon.

Maximized sales and profitability
Through diligent Buy Box and price monitoring, we ensured the client’s products were consistently positioned to win the sale. This strategy protected profit margins by making intelligent, data-driven pricing adjustments. The result was a win across the board reflected in the following ways:

  • Maximized revenue
  • Enhanced customer trust
  • Full compliance with Amazon’s pricing policies

Prevented critical inventory loss
Continuous monitoring of removal orders provided a vital safety net against costly system errors. By identifying and stopping improper automated removals, we prevented the loss of perfectly good inventory.

This supported accurate stock management. It also contributed significantly to the health and stability of the client’s FBA operations.

Enhanced listings and customer satisfaction
Analyzing returns reports allowed us to turn customer feedback into actionable improvements. We identified the root causes of returns to enhance product listings and refine customer expectations. This led to a measurable reduction in return rates. That, in turn, boosted customer satisfaction and further protected the health of the account.

Achieved total transparency and faster resolutions
The shared case tracker was fundamental to our success by fostering seamless collaboration and accountability. It gave the client a real-time view of all activities, which eliminated confusion and built trust. This transparency dramatically accelerated issue resolution. It allowed us to solve problems with much greater speed and efficiency.

Amazon case study Death Wish Coffee
Services provided
  • Troubleshooting
  • Catalog Management

Industry:

Food and beverage

Location:

USA

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