Amazon Skincare Brand Profitability Full Service
145% Ad Sales Growth
Remarkable year-over-year ad sales improvement after implementing MAG’s optimization strategies
The company’s mission is to help individuals look and feel confident, supporting skin health with science-backed ingredients. Developed by dermatologists and plastic surgeons, the brand blends medical expertise with advanced formulas.
They deliver effective, physician-grade skincare trusted in aesthetic practices since 2006. Their products utilize physician-formulated ingredients to ensure skin radiance.
The Challenges
Stagnant Growth and Strategy Gap
Sales remained flat year-over-year, lacking a clear plan on how to increase Amazon sales for beauty products.
Unoptimized Spend and High Costs
Inefficient ad spend and rising costs eroded margins, directly threatening Amazon skincare brand profitability.
Inventory Instability and Brand Dilution
Frequent stockouts and unauthorized resellers disrupted sales momentum, leading to inconsistent buyer experiences.
Untapped Demand
Many shoppers were aware of the brand but had not converted, resulting in lost opportunities to expand the buyer base and increase Amazon sales for beauty products.
- Full Service
- Catalog management
- Listing optimization
- New product creation
- Parentages
- Listing reinstatement
- Social posts
- Amazon PPC
- Amazon SEO
Our Approach
Foundational Compliance and Strategic Restructuring
In late 2024, MAG launched a comprehensive overhaul to fix listing issues and strengthen the brand’s defenses. We focused on resolving catalog fragmentation and compliance problems, ensuring the account was retail-ready for future growth.
Catalog and Brand Protection
- Resolved conflicting brand name attributes across the catalog to ensure consistent brand registry protection and eliminate listing suppression risks
- Conducted deep-dive audits on product listings to identify and rectify image violations and non-compliant claims that triggered negative reviews
- Implemented a defensive SEO strategy (Phase 1 & 2) to secure indexing for branded terms and strike-zone keywords before launching aggressive ads
Initial Traffic and Launch Strategy
- Deployed a structured PPC setup and initial optimization phase to gather data on high-converting search terms versus wasted spend
- Identified and vetted potential influencer partnerships to drive external traffic and widen brand awareness beyond Amazon
Holiday Velocity and Catalog Expansion
Heading into the peak holiday season, we shifted focus to maximizing order volume and increasing average order value. We utilized virtual bundles and aggressive promotional strategies to capture high-intent shoppers during Black Friday and Cyber Monday.
Basket Size Optimization
- Created and launched virtual bundles combining complementary products like topical roll-ons and scar gels to increase unit count per order
- Designed specialized holiday campaigns and applied targeted coupons to competitive ASINs to capture seasonal traffic
Promotional Aggression
- Executed a “Prime Day” and “BFCM” playbook involving timed lightning deals and aggressive budget allocation to defend against competitors stealing market share
- Leveraged Amazon Posts to repurpose social content and drive free organic traffic to the brand storefront
Conversion Rate Optimization and Retention
With traffic stabilizing, we pivoted to “Conversion Rate Optimization” (CRO) and customer retention. We deployed advanced visual strategies to stop the scroll and implemented programs designed to turn one-time buyers into recurring revenue streams.
Visual Conversion Strategy
- Applied the “Main Image Hack” and updated image stacks across top-selling ASINs to drastically improve Click-Through Rate (CTR) and mobile optimization
- Launched A/B testing on main images to scientifically determine which visuals drove higher conversion rates
- Revamped A+ Content with crawlable text and comparison charts to cross-sell products and improve SEO indexing
Customer Retention Framework
- Configured and launched “Subscribe & Save” coupons for consumable products to build a loyal subscriber base and stabilize monthly revenue
- Initiated “Brand Tailored Promotions” targeting cart abandoners and repeat customers to recover lost sales and encourage repurchase
Profitability and Efficiency
As costs rose, the primary objective shifted to Amazon skincare brand profitability and efficiency. We implemented rigorous cost controls and pricing strategies to protect margins while maintaining the sales velocity achieved in previous quarters.
Margin Protection and Pricing
- Executed strategic price increases on core products while monitoring conversion impact to offset rising fees and improve net margins
- Conducted monthly FBA inventory audits to identify restocking needs and reconcile shipment discrepancies, recovering lost revenue
PPC Efficiency and Cost Control
- Performed weekly deep-dive audits to systematically negate underperforming search terms, reducing ACOS on Amazon PPC campaigns by cutting wasted ad spend
- Implemented granular bid optimization rules, decreasing bids on low-conversion targets while aggressively funding high-performing keywords to maintain a healthy TACOS
Impact
$100k ad sales increase
By partnering with an expert Amazon marketing agency for skincare products, this brand achieved a 145% surge in ad sales year-to-date during the 2025 period.
This rapid expansion was delivered in under 12 months while keeping a profitable 7% TACOS, proving that aggressive growth doesn’t require overspending.
Consecutive quarters of revenue acceleration
Our data-driven strategies as a specialized Amazon marketing agency for skincare products delivered accelerating returns.
Growth started at 14% in Q3 2024 and steadily climbed, culminating in a remarkable 41% year-over-year increase by Q3 2025.
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