Amazon Services Business Solutions Agreement updates require sellers to comply with new AI usage limits, clearly identify automated agents, stop automation if requested, and accept revised arbitration and policy terms.
Sellers face a major compliance challenge as Amazon Services Business Solutions Agreement updates take effect on March 4, 2026. These updates introduce stricter rules for AI usage, automated systems, and a new Agent Policy.
Failure to follow the new requirements could restrict access to Amazon Services or trigger enforcement actions. Sellers using AI tools, automation software, or virtual assistants must audit their systems immediately to avoid risk.
Key Changes in the Amazon Services Business Solutions Agreement Updates
The Amazon Services Business Solutions Agreement updates take effect March 4, 2026, and introduce major revisions that sellers must review immediately. According to Amazon, these changes include a new Agent Policy and updated AI usage requirements.
Sellers should be aware that the Amazon BSA update separates the Mexico store agreement from the US and Canada agreements. All references to Mexico are removed from the US and Canada versions, and Canada-specific language is clarified.
New AI and machine learning restrictions now prohibit the use of Amazon materials or services for AI development without proper authorization. These changes also include enhanced protections against reverse engineering, which affects automation, AI tools, and data access.
The updated Agent Policy defines strict requirements for automated software and AI agents accessing Amazon Services. All agents must clearly identify themselves, comply with the Agent Policy at all times, and immediately cease access if Amazon requests.
Amazon policy updates also cover dispute resolution with the addition of Section 20. This section details an arbitrator’s power while maintaining the existing binding arbitration language and class action waiver.
Additional Changes to the Amazon seller agreement include:
- Updated privacy notice references to the general “Amazon’s Privacy Notice” language
- Replacing “Developer Site” references with “Solution Provider Portal”
- Added definitions for “Agent”, “Applicable Government Authority”, and “Our Materials”
- Revised definition of “Insurance Limits”
Sellers continuing to use Selling Services after March 4, 2026, automatically accept these changes. Working with an experienced Amazon agency can help sellers audit AI tools and automation systems to remain compliant with the new BSA requirements.
Automation and AI Compliance in the Amazon Services BSA
The Amazon BSA update introduces stricter rules for AI and machine learning, including restrictions on using Amazon materials for model development and reverse engineering. Ina Steiner reports that automated software, AI agents, and virtual assistants managing accounts must now comply with the new Agent Policy at all times.
Changes to Amazon BSA also impact pricing, listing, and inventory automation systems, as well as browser automation and scraping tools. Sellers are advised to implement a “kill switch” to immediately disable any automated systems if Amazon requests cessation.
The update emphasizes that compliance is required for all third-party vendors and tools interacting with Seller Central. To help sellers understand the scope, the impacted tools can be summarized in the following table:
| Tool/Access Type | Critical Impact | Must-Do Action |
|---|---|---|
|
AI tools in Seller Central |
Must comply with AI and Agent Policy |
Audit and verify permissions |
|
Automation software & scripts |
Restricted under Agent Policy |
Ensure immediate disable option |
|
Agencies & virtual assistants |
Must follow BSA compliance |
Confirm vendor adherence |
|
Browser automation & scraping tools |
Restricted by BSA |
Stop unauthorized access |
Operational Considerations for Amazon Services Business Solutions Agreement Changes
Sellers should review vendor relationships and confirm that any automation systems can be immediately disabled if Amazon requests. This is critical for maintaining Amazon seller compliance and minimizing the risk of enforcement actions.
Internal workflows and documentation now need to reflect the structural updates, including revised privacy references and updated definitions. Keeping accurate records of tool activity and vendor responsibilities strengthens operational accountability under the Amazon policy change.
Agencies, virtual assistants, and support teams must be reassessed to ensure they align with the updated BSA structure. Proactively managing these operational details allows sellers to continue daily business functions without risking non-compliance penalties.
Sellers should also coordinate with internal teams to map all system access points and dependencies. This ensures that any changes required by the Amazon BSA update can be implemented smoothly and without operational interruptions.
Amazon Updates the BSA + New Agent Policy (Effective March 4, 2026).“The Amazon Services Business Solutions Agreement updates require sellers to evaluate how all automation tools, third-party vendors, and internal processes interact with their accounts.”
