2024: Foundational Work and Account Stabilization
Throughout 2024, we focused on building a stable, profitable foundation for a growing eco-friendly product line. Our early work centered on organizing a messy catalog, tightening ad structure, and setting up the systems needed to protect margins as the brand scaled.

Catalog and Compliance Cleanup

• Audited the full catalog to untangle merged variations and correct disorganized inventory tracking
• Resolved automated pesticide flags that had suppressed key listings and interrupted sales
• Rebuilt parent-child relationships to create a clean, scalable catalog structure

PPC Foundation

• Restructured campaigns to separate profitable products from money-losing ones
• Established TACOS targets to bring runaway ad spend back under control
• Reallocated budget toward the products that actually protected profitability

2025: SEO Recovery and Ranking Defense
In the first half of 2025, we worked to recover lost visibility in a crowded category while holding ad efficiency steady. This phase paired organic ranking work with disciplined advertising to grow traffic without inflating costs.

Search Optimization

• Executed our 5-phase SEO strategy across parent listings to rebuild category rankings
• Optimized alt text and A+ content to strengthen indexing and relevance
• Tracked keyword rank and market share to guide ongoing listing priorities

Conversion Improvement

• Launched A/B title tests to sharpen messaging and clarify product density
• Refined main images and copy to reduce buyer confusion and returns
• Enrolled eligible products in review programs to build category credibility

Margin Protection

• Capped ad spend and lowered bids to hold TACOS in a healthy range
• Paused underperforming campaigns to stop revenue leaks
• Concentrated budget on proven, profitable ASINs

Inventory and Catalog Management

• Built virtual bundles to lift order value and move aged inventory.
• Monitored stock levels to reduce costly aged-inventory fees and stockouts.
• Kept the catalog clean as new colors and variations were introduced.

2026 Q1–Q2: Lean Scaling and Reset
Entering 2026, we restructured the account for lean, sustainable growth under tighter market conditions. Our Amazon PPC strategy for fitness brands focused on resetting campaigns around efficiency, so the brand could scale profitably without overspending.

Efficient Advertising

• Reset campaigns around low-ACOS targets to rebuild spend responsibly.
• Prioritized profitable products while pausing items that could not support ads.
• Adjusted bids and budgets to evaluate performance without overspending.

Strategic Positioning

• Shifted to a leaner service structure aligned with the brand’s margin goals.
• Prepared listings and assets ahead of key selling events like Prime Day.
• Planned new launches around profitable, on-brand product lines.

2025 Q1: Retention & Strategic Scaling
In early 2024, we built a strong operational foundation to support growth. This included setting up a solid SEO baseline, executing comprehensive listing optimization for exercise equipment, fixing compliance issues, and preparing the catalog for scalable traffic with optimized assets.

Audience Retention and Lifecycle Marketing

• Implemented Brand Tailored Promotions targeting cart abandoners and high-potential new customers to capture residual demand post-holidays
• Transitioned visual assets from holiday themes to “New Year, New You” and Spring messaging to maintain relevance with seasonal shoppers

Market Expansion Planning

• Conducted deep-dive competitor research and keyword analysis to prepare for the launch of adjacent product categories
• Developed a comprehensive roadmap for 2025 focused on phased listing optimizations and strategic budget allocation for new launches
• Refined advertising strategies to focus on profitability (TACOS) while maintaining organic ranking gains achieved during the peak season