Tiktok Shop Management
- Research and Influencer collaboration
- Product and catalog creation and management.
- Product and brand research on TikTok Shop
- Promotion, Coupon, and Deal management.
- Order Management Setup
- Setting up warehouse, shipping rates, and fulfillment settings.
- Full TikTok Shop Ad Campaign Management.
- Bi-weekly Reporting
Challenges
Launching a new brand on Amazon comes with its unique set of challenges. For this high-quality, high-price-point product, the hurdles were particularly significant:
High Quality and High Price Point
Compared to competitors, the product’s superior quality also meant a higher price point, making it crucial to communicate the value proposition effectively to potential customers.
Established Competitors
The category was dominated by large, well-known brands with significant market recognition. Breaking through this brand loyalty was a significant challenge.
Simultaneous Product Launch
The brand introduced 20 variations of the product at once. Managing such a wide array of products simultaneously required meticulous planning and execution to ensure consistency and quality across all listings.
Our approach
To tackle these challenges, a multi-faceted approach was adopted:
Vine Reviews
Leveraging Amazon Vine reviews for every single variation helped amass a significant number of reviews quickly. This strategy was critical in building trust and credibility with potential buyers, as reviews are a key factor in purchasing decisions on Amazon.
Sustainable Brand Identity
The brand capitalized on its unique selling proposition of being made from recycled materials and donating proceeds to environmental causes. This strong brand identity resonated with environmentally conscious buyers, differentiating the product from competitors.
Targeted Marketing
Marketing efforts were focused on environmentally conscious buyers, highlighting the product’s eco-friendly attributes. This targeted approach helped attract a niche audience that valued sustainability.
Custom Images
Each product variation had custom images tailored to its design. High-quality, visually appealing images showcased the product’s unique features and design variations, enhancing the overall customer experience and driving conversions.
The impact
The comprehensive and strategic approach led to impressive results within the first three months of the brand launch:
Accumulated Reviews
The brand garnered over 100 reviews across its product variations, significantly boosting credibility and customer trust.
Top Rankings
The products achieved a top 50 ranking in the subcategory of Foam Rollers, indicating strong market penetration and visibility.
High Star Ratings
The products maintained an average rating of 4.8 stars, reflecting high customer satisfaction and product quality.
Revenue Growth
The brand achieved remarkable sales growth, generating $30,000 in sales within the first 90 days of launch.
