Are you ready to break free from the constraints of navigating Amazon’s intricate landscape alone, and instead, soar to new heights with a dedicated Amazon agency? Then this page will serve as your first stepping stone to success.
The Amazon landscape may seem vast and unforgiving, a swirling vortex of algorithms, competition, and ever-changing tactics. But within this whirlwind lies a potential partnership, a symbiosis between Amazon agencies and sellers that can unlock explosive growth for both.
A passionate entrepreneur armed with a brilliant product, driven by the ambition to conquer the marketplace. Yet, faced with the complexities of SEO, PPC, brand building, and ever-evolving Amazon policies, they might feel overwhelmed, their potential stifled.
A team of seasoned guides, armed with data, strategic insights, and the collective wisdom of countless campaigns. They navigate the intricacies of the platform, wielding proven tactics and cutting-edge tools to propel the seller forward.
This isn’t a master-servant relationship, but a mutually beneficial alliance. The seller brings the vision, the product, and the entrepreneurial spirit. The agency acts as the catalyst, unlocking the seller’s potential by:
The benefits, however, extend beyond immediate sales growth. By partnering with an Amazon agency, sellers gain access to:
New Sellers: Ideal for those entering the Amazon marketplace, needing assistance from account setup to ongoing management.
Time-Strapped Sellers: Sellers looking for comprehensive, hands-on support, allowing them to focus on other aspects of their business.
Scenario: You’re a new seller with a unique product but lack the Amazon experience and resources to launch effectively. You need help with everything, from account setup and product listing optimization to PPC campaigns and brand building.
Benefit: Full-service agencies provide a one-stop shop, handling all aspects of your Amazon presence, giving you peace of mind and a holistic approach.
Struggling with Design: Working with an Amazon agency offering design services for listing images, A+ content, and brand store is essential for sellers aiming to enhance their brand presence, drive conversions, and stand out in the competitive marketplace.
Brand Registry Needs: Partnering with an Amazon agency offering brand registry services is crucial for sellers to establish brand authenticity, protect intellectual property, and access enhanced features, fostering trust and recognition among customers.
Scenario: You’re an established seller experiencing a specific challenge, like lagging sales or poor conversion rates. You need targeted expertise to overcome this obstacle without a complete overhaul.
Benefit: Specialized agencies offer deep knowledge in their area of focus, delivering impactful solutions to specific problems.
Visibility Challenges: Sellers looking to improve search rankings and enhance product visibility can engage SEO agencies to optimize listings and implement keyword strategies.
New Product Launch: Ideal for launching new products, ensuring they are strategically positioned for maximum visibility.
Scenario: Your products struggle to rank high in search results despite having positive reviews and competitive offers. You need expertise in keyword research, content optimization, and technical SEO to improve discoverability.
Benefit: SEO agencies help you get seen by the right audience, driving organic traffic and boosting sales naturally.
Targeted Traffic Goals: Sellers aiming to drive specific audience traffic to their products can benefit from agencies focused on crafting and managing tailored advertising strategies.
Sales Boost Objectives: Those looking to increase sales through targeted advertising campaigns can leverage the expertise of these agencies.
Scenario: You want to expand your reach and acquire new customers but lack the knowledge and time to manage intricate PPC campaigns. You need experts to craft targeted ads and optimize them for maximum return on ad spend (ROAS).
Benefit: Advertising agencies generate targeted traffic, boost sales, and help you compete effectively on the platform.
Strategic Decision-Making: Sellers wanting strategic guidance for major decisions, while retaining control over day-to-day operations, can benefit from consultancy agencies.
Adapting to Changes: Sellers navigating policy changes or industry shifts may seek the advice of consultancy agencies for informed decision-making.
Scenario: You’re an experienced seller with a good understanding of Amazon but need a second opinion, strategic guidance, or help developing a long-term plan. You want to make informed decisions based on data and market analysis.
Benefit: Consultancies offer objective advice and expertise, helping you refine your strategy, identify growth opportunities, and stay ahead of trends.
Beyond the Basics:
Navigating the ever-evolving Amazon landscape solo can feel like scaling Mount Everest without a Sherpa. Partnering with the right agency becomes crucial, not just for survival, but for conquering the peak of success.
Choosing the right agency can significantly impact the performance of an Amazon seller or brand. A suitable agency brings expertise in areas such as advertising, SEO, and overall marketplace strategy, leading to improved product visibility, increased sales, and enhanced brand presence.
But with so many agencies vying for your attention, selecting the perfect fit is vital. Here’s why:
Remember: Selecting the right Amazon agency is an investment in your future success. Don’t settle for the first one you see. Do your research, ask questions, and choose a partner who truly understands your vision and possesses the expertise to make it a reality.
What is your experience in working with Amazon sellers or brands?
Can you provide examples of successful campaigns or improvements you’ve implemented for similar clients?
What specific services do you offer for Amazon sellers (e.g., advertising, SEO, listing optimization)?
Do you have expertise in a particular niche or industry?
Can you provide references from current or past clients?
How satisfied are your clients with the results and services you’ve provided?
What is your communication process? How often do you provide updates on campaign performance?
Can you show examples of the reports or analytics you provide to clients?
How do you tailor your services to meet the unique needs and goals of each client?
What strategies do you employ to address specific challenges faced by Amazon sellers?
What tools or technology do you use for analytics, campaign management, and performance tracking?
How do you stay updated on changes and updates within the Amazon marketplace?
What is your pricing model, and how is it structured?
How do you ensure that the services provided offer a positive return on investment for your clients?
What is your client retention rate?
How do you foster long-term partnerships with your clients?
Have you received any industry recognition or awards for your work with Amazon sellers?
Are you affiliated with any industry associations or organizations?
How do you ensure compliance with Amazon’s policies and guidelines?
What ethical practices do you follow in your interactions with clients and within the Amazon ecosystem?
How do you support clients in scaling their operations on Amazon?
What strategies do you implement to adapt to the evolving needs and growth of your clients?
Determining the “best” agency depends on individual seller needs, but here are three key credentials that signal a reputable and potentially strong partner:
Check if the agency has official partnerships or certifications from Amazon. Recognitions such as being an Amazon Advertising Partner or having certified professionals on the team indicate that the agency has been vetted by Amazon itself and possesses a high level of expertise in navigating the platform’s intricacies.
Assess client satisfaction by reading reviews and testimonials from previous and current clients. Positive feedback regarding the agency’s communication, strategies, and overall service is a strong indicator of its reputation.
Online reviews on platforms like Google, Clutch, or Trustpilot provide insights into the experiences of other sellers who have worked with the agency.
Running a business presents enough challenges. Amazon shouldn’t be one of them. With My Amazon Guy as your Amazon Agency on your side, you can and will grow your brand.
Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.
Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.
Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.
I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.
Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.
As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.
Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.
Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.
Jeffrey brings a wealth of knowledge in:
With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.
Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.
Tony excels at:
With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.
Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,
Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:
Interests: Gaming
Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.
Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing.
A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.
Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.
I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.
When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!
Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies.
An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.
Interests: Traveling, Music and Spending time with Family
Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.
Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns.
In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio.
In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.
Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.
I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.
When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.
The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.
For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.
So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!
Maria Victoria Piedad
Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.
What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.
Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.
Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.
Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.