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My Amazon Guy

Hire The Amazon Agency That Gets Results

Stop Struggling, Start Strategizing

Feeling lost in the Amazonian rainforest, overwhelmed by endless optimizations and ever-changing algorithms? You’re not alone. But instead of macheting your way through blindly, grab the hand of an experienced guide: an Amazon agency

Are you ready to break free from the constraints of navigating Amazon’s intricate landscape alone, and instead, soar to new heights with a dedicated Amazon agency? Then this page will serve as your first stepping stone to success.


Amazon Agency And Amazon Seller: A Co-existence

The Amazon landscape may seem vast and unforgiving, a swirling vortex of algorithms, competition, and ever-changing tactics. But within this whirlwind lies a potential partnership, a symbiosis between Amazon agencies and sellers that can unlock explosive growth for both.

Imagine the seller

A passionate entrepreneur armed with a brilliant product, driven by the ambition to conquer the marketplace. Yet, faced with the complexities of SEO, PPC, brand building, and ever-evolving Amazon policies, they might feel overwhelmed, their potential stifled.

Enter The Amazon Agency

A team of seasoned guides, armed with data, strategic insights, and the collective wisdom of countless campaigns. They navigate the intricacies of the platform, wielding proven tactics and cutting-edge tools to propel the seller forward.

This isn’t a master-servant relationship, but a mutually beneficial alliance. The seller brings the vision, the product, and the entrepreneurial spirit. The agency acts as the catalyst, unlocking the seller’s potential by:

  • Optimizing operations: Streamlining processes, maximizing efficiency, and ensuring compliance with Amazon’s ever-changing policies.
  • Crafting killer listings: Transforming product descriptions into conversion magnets through data-driven insights and persuasive copywriting.
  • Mastering marketing: Targeting the right audience, crafting compelling ads, and leveraging strategic campaigns to drive traffic and sales.
  • Building a powerful brand: Creating a unique identity that resonates with customers, fosters trust, and fuels loyalty.
  • Freeing up the seller’s time: Allowing them to focus on their core strengths – product development, innovation, and strategic direction.

The benefits, however, extend beyond immediate sales growth. By partnering with an Amazon agency, sellers gain access to:

  • Advanced data and analytics: Insights that inform future decisions and ensure continuous optimization.
  • Industry best practices: Learning from the accumulated knowledge and experience of seasoned professionals.
  • Scalability and adaptability: Leveraging the agency’s expertise to navigate platform changes and expand into new markets.

Types of Amazon Agencies

1. Full-Service Amazon Agencies

New Sellers: Ideal for those entering the Amazon marketplace, needing assistance from account setup to ongoing management.

Time-Strapped Sellers: Sellers looking for comprehensive, hands-on support, allowing them to focus on other aspects of their business.

Scenario: You’re a new seller with a unique product but lack the Amazon experience and resources to launch effectively. You need help with everything, from account setup and product listing optimization to PPC campaigns and brand building.

Benefit: Full-service agencies provide a one-stop shop, handling all aspects of your Amazon presence, giving you peace of mind and a holistic approach.

2. Specialized Service Agencies

Struggling with Design: Working with an Amazon agency offering design services for listing images, A+ content, and brand store is essential for sellers aiming to enhance their brand presence, drive conversions, and stand out in the competitive marketplace.

Brand Registry Needs: Partnering with an Amazon agency offering brand registry services is crucial for sellers to establish brand authenticity, protect intellectual property, and access enhanced features, fostering trust and recognition among customers.

Scenario: You’re an established seller experiencing a specific challenge, like lagging sales or poor conversion rates. You need targeted expertise to overcome this obstacle without a complete overhaul.

Benefit: Specialized agencies offer deep knowledge in their area of focus, delivering impactful solutions to specific problems.

3. Amazon SEO Agencies

Visibility Challenges: Sellers looking to improve search rankings and enhance product visibility can engage SEO agencies to optimize listings and implement keyword strategies.

New Product Launch: Ideal for launching new products, ensuring they are strategically positioned for maximum visibility.

Scenario: Your products struggle to rank high in search results despite having positive reviews and competitive offers. You need expertise in keyword research, content optimization, and technical SEO to improve discoverability.

Benefit: SEO agencies help you get seen by the right audience, driving organic traffic and boosting sales naturally.

4. Amazon Advertising Agencies

Targeted Traffic Goals: Sellers aiming to drive specific audience traffic to their products can benefit from agencies focused on crafting and managing tailored advertising strategies.

Sales Boost Objectives: Those looking to increase sales through targeted advertising campaigns can leverage the expertise of these agencies.

Scenario: You want to expand your reach and acquire new customers but lack the knowledge and time to manage intricate PPC campaigns. You need experts to craft targeted ads and optimize them for maximum return on ad spend (ROAS).

Benefit: Advertising agencies generate targeted traffic, boost sales, and help you compete effectively on the platform.

5. Consultancy Agencies

Strategic Decision-Making: Sellers wanting strategic guidance for major decisions, while retaining control over day-to-day operations, can benefit from consultancy agencies.

Adapting to Changes: Sellers navigating policy changes or industry shifts may seek the advice of consultancy agencies for informed decision-making.

Scenario: You’re an experienced seller with a good understanding of Amazon but need a second opinion, strategic guidance, or help developing a long-term plan. You want to make informed decisions based on data and market analysis.

Benefit: Consultancies offer objective advice and expertise, helping you refine your strategy, identify growth opportunities, and stay ahead of trends.

Amazon Agency Full Service
Amazon Agency Advertising

What An Amazon Agency Can Offer

 Dominate Every Stage:

  • Full Service Management: Leave the heavy lifting to us. We handle everything from account setup to ongoing optimization, maximizing your sales potential.
  • Advertising Powerhouse: Craft high-converting campaigns with our advertising experts. Drive targeted traffic and boost sales like never before.
  • SEO Mastery: Unleash the power of organic search. We optimize your listings for top rankings, ensuring customers find you effortlessly.
  • Listing Makeover: Transform your listings into conversion magnets. From compelling copy to stunning visuals, we’ll showcase your products for maximum impact.
  • Brand Identity Experts: Build a brand that resonates. We craft your story, design your storefront, and elevate your presence across the platform.

Beyond the Basics:

  • Advanced SEO Strategies: Unlock incremental indexing, target strike zone keywords, and dominate market share with our multi-phased approach.
  • Comprehensive Audits: Identify hidden opportunities and potential threats with our in-depth account audits, covering listings, suspensions, and brand protection.
  • Custom Solutions: Whether you need SOPs, design services, or help navigating Vendor Central, we offer tailored solutions to address your unique challenges.
  • Stay Ahead of the Curve: Gain access to cutting-edge tools like Helium 10 and explore diverse marketing solutions like TikTok Ads, maximizing your reach and impact.

Choosing The Best Amazon Agency

Amazon Agency Right Agency

Navigating the ever-evolving Amazon landscape solo can feel like scaling Mount Everest without a Sherpa. Partnering with the right agency becomes crucial, not just for survival, but for conquering the peak of success. 

Choosing the right agency can significantly impact the performance of an Amazon seller or brand. A suitable agency brings expertise in areas such as advertising, SEO, and overall marketplace strategy, leading to improved product visibility, increased sales, and enhanced brand presence.

But with so many agencies vying for your attention, selecting the perfect fit is vital. Here’s why:

The Stakes are High:

  • Wasted Resources: Choosing the wrong agency can lead to wasted time, money, and precious inventory. Their strategies might not align with your brand or niche, resulting in subpar results and lost opportunities.
  • Brand Reputation Damage: Poor campaign management or listing optimization can harm your brand image and customer trust. Partnering with an agency lacking expertise can have lasting consequences.
  • Missed Growth Potential: The right agency acts as a growth accelerator, unlocking hidden potential and propelling you towards ambitious goals. Missing out on their expertise means leaving significant revenue on the table.

Factors for a Flawless Fit:

  • Specialized Expertise: Not all agencies are created equal. Seek an agency with proven experience in your specific industry or niche. Their understanding of your market nuances leads to tailor-made strategies for maximum impact.
  • Data-Driven Approach: Intuition is good, but data reigns supreme. Choose an agency that leverages data and analytics to inform their decisions and measure results transparently. Trust the numbers, not hunches.
  • Clear Communication & Transparency: Open communication is essential. Look for an agency that actively listens, understands your goals, and communicates strategies clearly. Regular reporting and performance updates foster trust and ensure alignment.
  • Scalability & Adaptability: The Amazon landscape is dynamic. Your agency should be too. Choose a partner who adapts to platform changes, embraces new technologies, and grows alongside your evolving needs.
  • Cultural Fit: Don’t underestimate the power of a good fit! Partnering with an agency that shares your values, work ethic, and communication style leads to a collaborative and enjoyable journey.
  • Client Reviews and Testimonials: Evaluate the agency’s reputation through client reviews and testimonials to gauge their reliability, effectiveness, and client satisfaction.
  • Customization and Flexibility: The ability of the agency to tailor its services to the specific needs and goals of the seller, providing a customized approach rather than a one-size-fits-all solution.
  • Technology and Tools: Assess the agency’s use of technology and tools for analytics, reporting, and campaign management, ensuring they leverage the latest resources to optimize performance.
  • Cost Structure: Consider the agency’s pricing model, ensuring it aligns with the budget and expected return on investment for the Amazon seller or brand owner.

Remember: Selecting the right Amazon agency is an investment in your future success. Don’t settle for the first one you see. Do your research, ask questions, and choose a partner who truly understands your vision and possesses the expertise to make it a reality.

Amazon Agency Communication

Questions To Ask When Choosing An Amazon Agency To Work With

Expertise and Experience

What is your experience in working with Amazon sellers or brands?

Can you provide examples of successful campaigns or improvements you’ve implemented for similar clients?

Services and Specializations

What specific services do you offer for Amazon sellers (e.g., advertising, SEO, listing optimization)?

Do you have expertise in a particular niche or industry?

Client References

Can you provide references from current or past clients?

How satisfied are your clients with the results and services you’ve provided?

Communication and Reporting

What is your communication process? How often do you provide updates on campaign performance?

Can you show examples of the reports or analytics you provide to clients?

Customization and Strategy

How do you tailor your services to meet the unique needs and goals of each client?

What strategies do you employ to address specific challenges faced by Amazon sellers?

Technology and Tools

What tools or technology do you use for analytics, campaign management, and performance tracking?

How do you stay updated on changes and updates within the Amazon marketplace?

Cost Structure and ROI

What is your pricing model, and how is it structured?

How do you ensure that the services provided offer a positive return on investment for your clients?

Client Retention and Long-Term Partnerships

What is your client retention rate?

How do you foster long-term partnerships with your clients?

Industry Recognition and Awards

Have you received any industry recognition or awards for your work with Amazon sellers?

Are you affiliated with any industry associations or organizations?

Compliance and Ethical Practices

How do you ensure compliance with Amazon’s policies and guidelines?

What ethical practices do you follow in your interactions with clients and within the Amazon ecosystem?

Scalability and Growth

How do you support clients in scaling their operations on Amazon?

What strategies do you implement to adapt to the evolving needs and growth of your clients?

Search For Best Amazon Agency, The Telltale Signs

Determining the “best” agency depends on individual seller needs, but here are three key credentials that signal a reputable and potentially strong partner:

Amazon experts with a proven track record

Look for an expert agency with a demonstrated history of success. This includes case studies, client testimonials, and examples of successful campaigns.  A reputable agency will be transparent about its past performance and showcase tangible results in terms of increased sales, improved rankings, or enhanced brand visibility on Amazon.

Amazon Partnership and Certifications

Check if the agency has official partnerships or certifications from Amazon. Recognitions such as being an Amazon Advertising Partner or having certified professionals on the team indicate that the agency has been vetted by Amazon itself and possesses a high level of expertise in navigating the platform’s intricacies.

Amazon Agency Certification

Client Satisfaction and Reviews

Assess client satisfaction by reading reviews and testimonials from previous and current clients. Positive feedback regarding the agency’s communication, strategies, and overall service is a strong indicator of its reputation. 

Online reviews on platforms like Google, Clutch, or Trustpilot provide insights into the experiences of other sellers who have worked with the agency.

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.