Planning to hire an Amazon consultancy to help your brand grow? Think twice, because there’s a huge difference between Amazon consultancy vs Amazon agency, even if you’re paying about the same for both.
Many sellers struggle to manage their businesses because they’re handling everything at once such as ads, listings, customer service, and suppliers. This nonstop workload often leads to burnout or slow growth, pushing some sellers to look for expert help.
That’s when most turn to Amazon consultancies that promise to guide them step-by-step. But here’s the catch: you’re mostly paying for advice, not actual execution.
This article breaks down the real difference between an Amazon consultancy and a full-service Amazon agency. You’ll learn why execution, not just strategy, drives profitability and how to choose the right partner for your business growth.
Table of Contents
Stop Doing the Work Your Consultant Should Be Doing
If you’re tired of being handed more tasks instead of solutions, it’s time to partner with experts who actually execute.
The Amazon Seller’s Biggest Problem: The Strategy-Execution Gap
Nearly 90% of Amazon sellers fail within their first year, and it’s not because they lack ideas. Most fail because they can’t execute those ideas consistently enough to see results.
Amazon’s complexity makes execution the hardest part of the business. Between PPC, SEO, design, catalog management, and logistics, sellers are stretched thin trying to manage everything at once.
Many spend hours watching tutorials or paying consultants for advice, only to realize they still have to implement everything themselves. The truth is, strategy alone doesn’t make money, but execution does, and that’s where most consultants fall short.
Why Most Amazon Consultants Leave You With More Work
Many sellers hire consultants hoping to lighten their load, only to find themselves buried under even more to-do lists. Instead of freeing up their time, they end up spending more of it trying to execute the consultant’s recommendations.
Consultants typically offer advice, frameworks, or strategies, but stop short of actually doing the work. Their “Done-With-You” model means you’re still responsible for implementing everything, even when your plate is already full.
For sellers, that’s a poor trade-off. Time is money, and every hour spent following instructions is an hour not spent growing your business. That’s why execution, not more homework, is what truly drives profitability.
Amazon Consultancy vs Amazon Agency: Key Differences
There are plenty of differences between an Amazon consultancy vs Amazon agency, but most sellers don’t realize it until after they’ve already signed a contract. Many assume both offer the same kind of help, only to discover that one gives them homework while the other actually gets the work done.
| Aspect | Amazon Consultancy | Amazon Agency |
|---|---|---|
|
Scope of Service |
Provides strategic advice, audits, and direction rather than execution. Helps brands identify opportunities and improve efficiency. |
Handles full-service management across all areas. Focuses on execution and ongoing growth. |
|
Team/Resources |
Typically led by one expert or a small team, offering personalized but limited-scale support. |
Backed by a complete team of specialists like PPC managers, designers, SEO experts, and catalog strategists. |
|
Typical Activities |
Conducts audits, develops strategies, and offers recommendations for sellers to execute. |
Manages continuous operations, including ad campaigns, listing optimization, and catalog updates. |
|
Client Focus |
Suited for brands that prefer to stay actively involved in execution but need expert guidance and strategy. |
Ideal for brands that want full, outsourced Amazon management with minimal hands-on involvement. |
|
Best For |
Businesses that have internal teams but need specialized support or short-term strategic direction. |
Companies that are seeking an all-in-one solution to scale efficiently and free up internal resources. |
1. Scope of Service
The main difference between an Amazon agency and a consultancy lies in the range of services offered. Agencies manage everything from advertising and catalog optimization to inventory and creative assets.
A consultancy typically provides strategic advice and insights rather than full execution. Their role is to help brands identify opportunities, fix inefficiencies, and build a better roadmap for growth.
Meanwhile, agencies go beyond strategy by executing every aspect of Amazon operations. They’re a long-term solution for brands that want consistent, managed growth without needing to oversee every moving part.
2. Team/Resources
Another clear distinction is the size and structure of the team supporting your business. An Amazon agency has a full lineup of specialists handling different aspects of your account, from PPC and SEO to design and catalog management.
Consultants, however, usually work solo or with a small team of experts. This setup allows for personalized attention, though it limits the ability to execute large-scale operations at once.
When a brand works with an agency, it gains access to an entire ecosystem of professionals. This team-based structure ensures faster implementation, better coordination, and coverage across every Amazon function.
3. Typical Activities
The day-to-day work also differs greatly between the two. Agencies focus on ongoing management, constantly optimizing listings, running ads, and refining operations to drive measurable results.
A consultancy’s activities revolve around analysis and strategy rather than execution. Consultants conduct audits, review reports, and advise sellers on how to apply changes effectively.
With agencies, you can expect continuous updates and consistent progress. Their teams handle the heavy lifting while you focus on big-picture business goals and product expansion.
4. Client Focus
When it comes to client focus, the key difference lies in the level of involvement each service expects from the brand. A consultancy primarily guides sellers who want to remain active in managing their store while applying expert strategies.
Consultants focus on helping businesses that want clarity and direction for specific challenges. They analyze what’s holding a brand back and then provide a roadmap that the seller’s team can execute internally.
Agencies, however, cater to brands that prefer complete, outsourced management. They create strategies and ensure they actually gets implemented without adding to the workload to drive measurable growth while keeping clients informed through clear reports and results.
5. Best For
An Amazon consultancy is ideal for sellers who have internal resources but lack advanced strategic expertise. It’s perfect for teams that can handle day-to-day execution but need external insights to refine and optimize their approach.
These consultants help fill knowledge gaps, audit performance, and guide brands toward sustainable growth. They’re most valuable when a seller needs short-term help or focused improvement in one area.
An agency, on the other hand, best serves businesses looking for an all-in-one solution. It’s designed for companies that want a professional team to fully manage operations, scale sales, and handle every detail behind the scenes.
Save Time, Boost Results
Let our team manage your catalog, ads, and operations while you focus on scaling your business.
Why My Amazon Guy Is the Full-Service Amazon Agency Sellers Need
My Amazon Guy isn’t just another agency because we’re a team of 500+ Amazon experts who handle every pillar of growth: PPC, SEO, Design, Catalog Management, and Troubleshooting. We don’t just give you advice; we get the work done so you can focus on running your business.
Unlike consultants who only tell you what to do, our team actually executes strategies that drive real results. From optimizing your listings to managing your ads, we handle every detail that impacts performance and profitability.
If you’re ready to scale without the stress of doing everything yourself, My Amazon Guy is your execution partner. We’ll manage, optimize, and grow your account, so you can spend your time where it matters most: building your brand and increasing sales.
Frequently Asked Questions
Choosing Between Guidance and Full-Service Growth
At the end of the day, success on Amazon is about execution that delivers results. While this article explored the key differences between consultants and agencies, the main takeaway is simple: consultants guide, but agencies get things done.
A full-service Amazon agency doesn’t just hand you a checklist or a plan to figure out on your own. It builds, manages, and optimizes every part of your account so you can focus on growth instead of wasting time on trial and error.
Are you looking for a full-service Amazon agency that can do more than just give you advice? Reach out to our Amazon agency today, and let our team handle your catalog, advertising, and operations while you focus on scaling your brand profitably.
Work With an Agency That Gets Things Done
Don’t settle for advice. Choose a full-service Amazon agency that delivers real, measurable outcomes.
