Sell more in style
Amazon listing video creation
Impress with professional Amazon listing videos and capture shoppers’ attention, boost conversion, and drive sales. With the perfect video, you can:
- Stand out from the competition
- Showcase your product in action
- Increase conversions
- Have the best kind of listing video for your needs:
- $500: 30 seconds and below
- $650: 30-60 seconds
- $900: 60 seconds and above
Captivate shoppers with Amazon videos
Check out the Amazon listing videos we created for our satisfied clients.
Where are videos displayed on Amazon?
Shoppers will be able to see videos in different ways on Amazon, and having them visible in these various places is an extra chance to make another sale.
- Image stack
In addition to the six listing images, you can upload at least one video to your product listing, as seen in the Age of Sage Preserved Flowers in a Box product detail page. - Premium A+ content
Premium A+ Content lets you add multiple videos, interactive elements, larger images, and more to your product descriptions. This creates a more engaging and informative experience for customers. - Product videos section
There is a dedicated “Product Videos” section in an Amazon listing where sellers can feature videos related to the product. See a sample in the Age of Sage Preserved Flowers in a Box PDP. - Customer Questions & Answers section
Sellers can provide video responses to customer inquiries directly on your listing, offering a more engaging and informative experience than text alone. - Amazon store
Sellers can also add videos to their Amazon Store pages to highlight products in a branded storefront. The Age of Sage Amazon Store provides a great example of this in action. - Sponsored Brands ads
When utilizing this type of Amazon advertising, you can use videos to show shoppers what your product can do.
Why your listings need videos
Did you know that product videos can significantly boost consumers’ intent to purchase? All Amazon listings have images, but only a few have videos. That’s a missed opportunity.
Having videos on Amazon product listings provide a lot of advantages for sellers:
- Showcase your product’s features and benefits more effectively than static images alone.
- Keep customers interested and boost your conversion rates.
- Let customers see and imagine using your product.
- Set clear expectations with detailed video content.
- Enhance your brand’s perception.
Creative ideas for Amazon videos
Various video types serve different purposes, but all are designed to increase customer engagement and boost conversions on Amazon. By using a mix of these, you can appeal to a broader audience and provide information customers need to make informed buying decisions.
1. Product highlight video
A product highlight Video showcases your product’s top features in a concise, engaging way. It’s perfect for highlighting unique functions or addressing complex setups that are difficult to explain through images or text.
Best for: products with many features, complicated installations, or hard-to-explain advantages.
2. Lifestyle video
Lifestyle Videos combine brand storytelling with a sales pitch, showing your product in action. By demonstrating how the product improves everyday life, you can create an emotional connection with your audience.
Consider collaborating with influencers or using user-generated content to add authenticity.
Best for: products used in specific scenarios (sports gear, food items), or those that promote a lifestyle.
3. Unboxing video
An Unboxing Video takes customers through the excitement of opening your product, showing every component and explaining its value. These videos are popular for their ability to give customers a “sneak peek” before purchasing.
Best for: products with detailed packaging or multiple components.
4. Comparison video
A comparison video sets your product apart by comparing it to competitors or showing “before and after” results. Stick to factual comparisons to avoid Amazon’s strict guidelines on defamation.
Best for: highlighting upgrades or differentiating your product from competitors.
5. Customer experience video
Customer experience videos showcase real feedback from satisfied buyers. Featuring testimonials builds trust, offering potential customers social proof of your product’s quality.
Best for: building credibility, especially for lifestyle or results-driven products.
6. Explainer video
An explainer video answers frequently asked questions and demonstrates how to use your product. These videos help customers overcome purchase hesitation by clearly showing product benefits and ease of use.
Best for: complex or revolutionary products that need detailed explanations.
DIY videos vs professional-made videos
Video editing equipment and tools are widely accessible these days, allowing people to put together videos on their own. But, by choosing professional videos made by My Amazon Guy, you leverage expertise and professional production to enhance your listing with high-quality videos designed to boost conversions and drive sales.
| Factors | DIY video | Professional video |
|---|---|---|
|
Cost |
Generally lower, as you handle everything yourself. |
Higher, but reflecting our professional service and expertise. |
|
Quality control |
Varies based on personal skill and equipment; may lack professional polish.
|
High-quality production with professional equipment and editing. |
|
Time investment |
Requires significant time for learning, filming, editing, and refining. |
Minimal for you; we handle all aspects from concept to delivery.
|
|
Compliance |
Risk of missing Amazon's technical requirements and content guidelines.
|
Ensures adherence to Amazon's guidelines and technical requirements.
|
|
Video Types |
Limited to your knowledge and resources; may not cover all effective video formats.
|
Offers a variety of video types (e.g., product highlights, lifestyle, unboxing) based on industry best practices. |
|
Optimization |
Typically not optimized for engagement, titles, or thumbnails. |
Professional optimization of titles, thumbnails, and content for maximum impact. |
|
Production support |
Minimal to none; you are responsible for all aspects of creation and editing. |
Comprehensive service including scriptwriting, storyboarding, and post-production. |
|
Revisions |
Limited or none; revisions depend on your own skills and equipment. |
Multiple revisions allowed to ensure final product meets your expectations.
|
Creating Effective Product Videos
We have a tried and tested process for creating effective videos that help get more sales. This helps ensure we produce the most effective video for each unique product.
1. Understanding and following Amazon’s guidelines
We ensure that your videos comply with Amazon’s strict standards. This includes using high-quality, clear video content, staying within the platform’s upload limits, and avoiding any prohibited content such as misleading claims, promotional language, or external links.
Our team takes care of every detail to avoid the risk of video rejection or account suspension.
2. Structuring engaging, short-form content
We know that attention spans are short, so we prioritize grabbing attention in the first few seconds. We focus on concise, informative videos, typically between 15–30 seconds, ensuring your key selling points are communicated effectively.
This short and punchy format drives higher engagement and sales conversions.
3. Crafting solutions-focused stories
Our approach to video content is solution-oriented, showcasing how your product solves customer problems. We emphasize your product’s most compelling features, creating a story that resonates with potential buyers.
This storytelling approach helps customers visualize how your product fits into their lives.
4. Maintaining high production quality
We deliver professional, high-quality videos, ensuring crystal-clear audio, sharp visuals, and smooth editing. We can incorporate royalty-free background music and on-screen text to highlight key product features.
Our Amazon experts are committed to creating polished videos that represent your brand well and build customer trust.
5. Offering video packages to suit your needs
At My Amazon Guy, our creative tier and a la carte video production services help you select the perfect video type for your needs, such as unboxing, behind-the-scenes, or how-to demos.
We manage all aspects of the production process, from choosing the right backgrounds to incorporating professional on-screen talent, ensuring your product is presented in the most compelling way.
6. Optimizing titles and captions
The title and thumbnail are essential to getting clicks. We design vibrant, eye-catching thumbnails and write informative titles that draw shoppers in. This ensures your video gets the attention it deserves and maximizes its potential impact.
Beyond Amazon video marketing
Creating videos for your Amazon listings has more benefits than you think.
Social Media
- Instagram: Create Reels, Stories, or regular posts featuring your videos.
- TikTok: Adapt your videos for short-form content that resonates with TikTok’s audience.
- Facebook: Share your videos on your business page and in relevant groups.
- YouTube: Create a dedicated YouTube channel and upload your videos there.
Email Marketing
Include videos in your email campaigns: Use videos to highlight new products, promotions, or customer testimonials.
Corporate website
Embed videos on your homepage or product pages: This can enhance the user experience and improve SEO.
Paid advertising
Use videos in your paid ad campaigns: Platforms like Google Ads and Facebook Ads allow you to use videos as ad creative.
Content marketing
Create blog posts or articles around your videos: This can help you rank higher in search engine results and generate more traffic.
Ready elevate your listings with videos?
Full service management
Video creation is also included in Full Service Management, and you’re welcome to request a quote for that service.
Best practices for Amazon video creation
At our Amazon Marketing Agency, we ensure that every Amazon product video we create meets high standards for quality, engagement, and compliance. Here are the key best practices we follow:
We clearly outline the product’s features, uses, and unique qualities to help customers make informed decisions. Our videos highlight key attributes like size, weight, and ease of use.
We show the product in action, so customers can better understand its value and functionality. This visual approach answers key questions that text or images may miss.
We keep videos between 2-3 minutes, focusing on delivering essential information without unnecessary introductions or content. Our goal is to maintain customer attention while delivering value.
We focus on honest, fact-based product information. Our videos are designed to build trust by presenting accurate claims and a friendly, sincere voice.
We ensure excellent video quality through proper lighting, clear visuals, and crisp audio. This creates a professional presentation that instills confidence in viewers.
Our team crafts compelling titles and vibrant, easy-to-read thumbnails to encourage clicks and boost engagement.
We strictly follow Amazon’s content rules, ensuring all videos are free from intellectual property violations, unauthorized branding, or external site references.
By adhering to these best practices, we create Amazon listing videos that drive conversions and meet the highest standards for quality and customer trust. Let us help you create impactful videos that enhance your product listings!
Video creation for other video marketing campaigns
The videos produced by our full service Amazon Agency are exclusively yours, allowing you to leverage them in other video marketing campaigns.
Here’s some video marketing trivia to motivate you to start with video marketing today:
- Video is the top digital engagement tactic
According to Statista, 81% of marketers use pre-produced videos. - Consumers love video
2/3 of shoppers prefer watching videos over reading text. - Video dominates online traffic
In 2021, video accounted for 53.7% of all internet traffic.
Where else on Amazon can you use your videos?
- Streaming TV Ads
Display ads on platforms like Amazon Freevee and Twitch, or connected TV services. - Sponsored Brands Video
Run short videos, testimonials, or how-tos directly on Amazon’s shopping pages. - Amazon DSP
Programmatically buy video ads for streaming TV and online platforms. - Twitch Ads
Launch campaigns on Twitch’s homepage and channel pages to reach large audiences. - Amazon Live
Engage with real-time, interactive livestreams on Amazon Live. - Sponsored Display on Fire TV
Promote apps, movies, and shows with display ads on Fire TV. - Sponsored TV
Run flexible, interactive video ads on large screens with no minimum spend or fees.
Get a professional Amazon listing video today
Elevate your Amazon listings and captivate shoppers with professional videos.
