Amazon Private Label
Ditch the Rat Race, Build Your Empire: Conquer Amazon with Private Label
Tired of competing on price with generic products? Amazon private label lets you create your own brand, stand out from the crowd, and reap the rewards of higher profits and customer loyalty.
Here’s how Amazon private label empowers you:
- Be Your Own Boss: Design, source, and brand unique products, taking control of your destiny on Amazon.
- Higher Profit Margins: Escape the race to the bottom and enjoy the freedom to set your own prices and maximize profits.
- Build Brand Loyalty: Cultivate a dedicated customer base that recognizes and trusts your brand identity.
- Increased Control: Optimize listings, run targeted ads, and leverage valuable data to drive sales and brand awareness.
- Long-Term Growth Potential: Build a brand asset with lasting value, one that can be scaled and expanded over time.
Watch These Amazon Videos
Key Points to learn:
- Remove trademarked terms from listings and packaging to reapply for Amazon Brand Registry.
- Not having a permanently affixed branding is a common reason for Amazon to revoke brand registry.
Key Points to learn:
- Amazon’s Creator Connections connects sellers with influencers on major websites like BuzzFeed and Forbes.
- Access Creator Connections via your Amazon advertising dashboard.
Key Points To Learn:
- Update the product’s main image to make it more attention-grabbing.
- Test and prove that the new image leads to an increase in sales
Key Points To Learn:
- FBA Analytics Tab gives sellers on Amazon insights into FBA sales, inventory age, and used item sales from returns.
- This makes data easier to understand, reducing reliance on manual calculations and third-party software.
Key Points to learn:
- PPC boosts product rankings: Fast and effective way to rank products.
- Funding Subscribe and Save increases revenue: Boosts subscription rates and creates a reoccurring revenue stream.
Key Points to learn:
- For Amazon success, prioritize PPC, SEO, product design, and catalog management.
- Improve CTR with a compelling main image, relevant keywords, and clear product information.
Key Points to learn:
- Sellers unhappy with rising fulfillment fees, especially for fragile products.
- Rising fees make diversification difficult, forcing sellers back to Amazon despite cost concerns.
Key Points to learn:
- FBA to FBM Switch Drops Sales. Client saw a 25% sales decrease after switching from FBA to FBM.
- Analyze profit margins after switching to FBM. Lower costs might not outweigh the sales drop.
Key Points to learn:
Effective Parentage Strategy: Optimize product listings by prioritizing color over size variations.
Learn from Past Challenges: Analyze sales impact from previous UPC and listing merge errors.
Key Points to learn:
- Focus on what matters to the client: sales growth.
- Use data to inform marketing strategies.
Key Points to learn:
Helium 10’s Cerebro Tool provides a breakdown of organic vs. paid keywords for a listing.
Jungle Scout might offer unlimited usage or usage tracking.
Key Points to learn:
- Jeff Bezos and his team had a plan to make Amazon a one-stop shop, with consistent investments supported by stockholders.
- Despite doubts, Amazon is set to grow another 20% year-over-year, driven by the rising number of Prime memberships, now held by 82% of U.S. households.
Key Points to learn:
- Influencer marketing can be effective for brand awareness and sales.
- Stopping influencer marketing efforts can negatively impact brand awareness and sales.
Key Points to learn:
- TikTok Shop attracts new sellers, as it’s easier for new sellers to set up and sell on the platform.
- To be successful on TikTok Shop, brands may need to partner with influencers.
Key Points to learn:
- Customer avatars help target marketing effectively.
- Focus on the right visuals to resonate with actual customer base.
Key Points to learn:
- Jeff Bezos and his team had a plan to make Amazon a one-stop shop, with consistent investments supported by stockholders.
- Despite doubts, Amazon is set to grow another 20% year-over-year, driven by the rising number of Prime memberships, now held by 82% of U.S. households.
Key Points to learn:
- Launch with 50% discount for 4 weeks to trigger ranking boost on Amazon. Gradually raise price after initial sales.
- Set future date, get UPC & Brand Registry, do US-specific keyword research & PPC, optimize listing & images, publish A+ content & Brand Story.
Key Points to learn:
- Customer Focus Wins. Forget minor TOS violations. If an element helps customers understand your product, include it.
- CTR is King. Optimize main images for clicks with clear visuals and relevant keywords to win in search.
Key Points to learn:
- Humanize It. Use lifestyle images targeting emotions (safety for moms, humor for seniors).
- Segment & Conquer. Create separate listings with visuals tailored to different customer demographics.
Key Points to learn:
Veeqo is a free multi-channel shipping software specifically designed for FBM and self-fulfilled merchants.
It integrates with various marketplaces and allows managing orders and inventory across these platforms.
Key Points to learn:
- Negative reviews are hard to remove, focus on addressing the issue and improving the listing.
- High-quality images, relevant keywords, competitive pricing, and value proposition are key to boosting sales.
