Amazon Product Review Tracking Now Inside Seller Central

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

Amazon Product Review Tracking

If you’ve ever wondered how to track Amazon product reviews from customers, it just got easier. Instead of having to pay a 3rd party to crawl the data, Amazon now gives it to you for free inside Seller Central. Click here to access the Brand Dashboard.

product reviewTo Access Your Product Reviews from Customers on Amazon, follow these steps:

  1. Log into Seller Central
  2. Go to Performance
  3. Brand Dashboard
  4. Customer Reviews

This drop down shows the Brand Dashboard location:

Brand Dashboard

You can now also click into each review and publicly respond. This is a major beneficial update.

How to respond to a customer product review through seller central on amazon

This is especially helpful if you have a negative review and you want to help other customers know how you resolved the conflict or issue.