Francisco Valadez
Vice President of Brand Operations
His strengths in new business development, strategic negotiations, account management, and Seller Central optimization enable our Amazon agency to drive growth and success for clients.

Get to know Francisco
Versatile Business Professional
From founding a wholesale and distribution company to managing international sales, he has developed a strong skill set in business operations, sales, and management.
Francisco’s Academic Journey
Francisco’s Bachelor’s in International Business from Tecnológico de Monterrey and studies at Babson College give him a strong foundation for success in the global business arena.
Amazon Certified Expert
Fran is a certified Amazon expert, skilled in Amazon Ads, Amazon DSP, and Helium 10. His certifications validate his expertise in driving growth and optimizing performance on the Amazon marketplace.
Articles

Design vs Conversion: Why Pretty DTC Website Design Still Fails to Sell
Designing a DTC site can be exciting, especially when you have full control over the look and feel. You get

Amazon UPC Barcodes: What Sellers Must Know to Stay Compliant
Do you ever wonder how Amazon fulfillment centers manage the millions of orders they process every day? The answer lies

Selling on Walmart vs Amazon: Which One’s Better for Your Business?
Trying to decide between selling on Walmart vs Amazon? You’re not the only one since both platforms have major pros,

How to Manage Prime Day Delivery Delays: Protect Your Account from Bad Reviews
Are you dealing with Prime Day delivery delays but don’t know how to manage the fallout? You’re not alone; many

Amazon Prime Day Returns: Smart Ways to Manage Returns & Protect Profits
Prime Day might boost your sales, but it also sets you up for a flood of returns that no one

5 Post-Prime Day Strategies to Keep Sales and Customers Coming Back
The Prime Day sales surge is exhilarating, but for many Amazon sellers, the joy quickly fades as sales plummet in

Amazon Seller Updates That Could Make or Break Prime Day 2025
Prime Day is coming in just a few days, and if you’re still unsure about the latest updates that could

WooCommerce vs Shopify for DTC: Which Option Is Better For Your Business?
Planning on creating a DTC site for your Amazon brand but don’t know which option to use? We know the

Avoid These Amazon Prime Day Mistakes Before It’s Too Late
Are you sure you’re prepared to win this Prime Day? If you’re selling on Amazon, you already know how high