Francisco Valadez
Vice President of Brand Operations
His strengths in new business development, strategic negotiations, account management, and Seller Central optimization enable our Amazon agency to drive growth and success for clients.
Get to know Francisco
Versatile Business Professional
From founding a wholesale and distribution company to managing international sales, he has developed a strong skill set in business operations, sales, and management.
Francisco’s Academic Journey
Francisco’s Bachelor’s in International Business from Tecnológico de Monterrey and studies at Babson College give him a strong foundation for success in the global business arena.
Amazon Certified Expert
Fran is a certified Amazon expert, skilled in Amazon Ads, Amazon DSP, and Helium 10. His certifications validate his expertise in driving growth and optimizing performance on the Amazon marketplace.
Articles
10 Proven Tactics to Increase Amazon Organic Traffic and Lower TACoS
What would happen to your sales if you switched off every ad tomorrow? For most brands we audit, the answer
Amazon Brand Story Tips to Match Buyer Intent and Turn Browsers Into Buyers
Your Brand Story shows up on every product page you own, so if it misses, it misses everywhere at once.
Amazon Review Strategy to Improve Search Ranking That Turns Critical Reviews Into Phase 5 Wins
Why does Rufus keep pointing shoppers to the competitor two spots below you, even though your hero ASIN already ranks
Ranked but Not Winning? How to Read Amazon Search Query Performance Market Share Data
You rank on page one for your best keyword, so why does a competitor keep walking away with the sale?
Amazon Incremental Indexing Backend Keywords Guide for Listings Stuck at Month 3
Your keyword ranks climbed for ten weeks, then flatlined, and raising bids only raised your ad bill. The fix usually
How to Build an Ongoing Amazon SEO Strategy in 2026 That Keeps Your Rankings Up
Why does a listing you paid to optimize hit page one in spring and fade to page three by fall?
Amazon SEO Framework for Multiple ASIN Brands: The 5-Phase Playbook
Last updated: October 6, 2026 Why do some of your ASINs climb to page one while others stay buried, even
Amazon SEO Services From Expert Consultants That Grow Rank and Sales
Why does your organic rank sit still while your ad bill keeps climbing? Most $1M brands hit that wall right
Choosing Amazon Listing Optimization Services in 2026
How many sellers pay for a full listing rewrite and then watch their conversion rate sit exactly where it was?