Francisco Valadez
Vice President of Brand Operations
His strengths in new business development, strategic negotiations, account management, and Seller Central optimization enable our Amazon agency to drive growth and success for clients.
Get to know Francisco
Versatile Business Professional
From founding a wholesale and distribution company to managing international sales, he has developed a strong skill set in business operations, sales, and management.
Francisco’s Academic Journey
Francisco’s Bachelor’s in International Business from Tecnológico de Monterrey and studies at Babson College give him a strong foundation for success in the global business arena.
Amazon Certified Expert
Fran is a certified Amazon expert, skilled in Amazon Ads, Amazon DSP, and Helium 10. His certifications validate his expertise in driving growth and optimizing performance on the Amazon marketplace.
Articles

Why “Set It and Forget It” Amazon SEO Kills Profit Margins
Your rankings rarely disappear overnight, but your margins can slowly bleed until you wonder why every sale costs more to

Amazon SEO Guide: How to Rank Products Higher on Amazon
Nobody scrolls to page two unless they regret a life choice, so let’s talk about how to rank products higher

How to Set Up an Amazon Storefront in Canada and Stand Out
Do you know how to set up an Amazon Storefront in Canada the right way? If not, you could be

Complete Amazon SEO Guide for Sellers with 12 Ranking Tools
The best place to hide a body is page two of Amazon search. This complete Amazon SEO guide for sellers

Amazon Prime Day 2026 Selling Guide for Higher Sales and Smarter Strategy
Amazon Prime Day 2026 is just around the corner, but are you fully prepared for one of the biggest sales

Mastering AI for Amazon Sellers: How to Continue Growing in the Age of AI
Are you still hesitant to embrace AI in your Amazon business? If so, your competitors are thanking you because every

Adapt or Fail: The Amazon Shift Sellers Should Not Ignore in 2026
Are you actively keeping up with Amazon seller changes as they roll out throughout the year? If not, you risk

Stop Wasting PPC Budget: How to Build an Automated Keyword Funnel for Amazon Ads
Are you investing heavily in Amazon ads but still struggling to find keywords that actually convert? Many sellers think they

Insider Tips on How to Sell or Buy an Amazon Business Successfully
Are you planning on buying or selling an Amazon business? Do not make a move without learning the insider tips