Francisco Valadez
Vice President of Brand Operations
His strengths in new business development, strategic negotiations, account management, and Seller Central optimization enable our Amazon agency to drive growth and success for clients.
Get to know Francisco
Versatile Business Professional
From founding a wholesale and distribution company to managing international sales, he has developed a strong skill set in business operations, sales, and management.
Francisco’s Academic Journey
Francisco’s Bachelor’s in International Business from Tecnológico de Monterrey and studies at Babson College give him a strong foundation for success in the global business arena.
Amazon Certified Expert
Fran is a certified Amazon expert, skilled in Amazon Ads, Amazon DSP, and Helium 10. His certifications validate his expertise in driving growth and optimizing performance on the Amazon marketplace.
Articles
Ranked but Not Winning? How to Read Amazon Search Query Performance Market Share Data
You rank on page one for your best keyword, so why does a competitor keep walking away with the sale?
Amazon Incremental Indexing Backend Keywords Guide for Listings Stuck at Month 3
Your keyword ranks climbed for ten weeks, then flatlined, and raising bids only raised your ad bill. The fix usually
How to Build an Ongoing Amazon SEO Strategy in 2026 That Keeps Your Rankings Up
Why does a listing you paid to optimize hit page one in spring and fade to page three by fall?
Amazon SEO Framework for Multiple ASIN Brands: The 5-Phase Playbook
Last updated: October 6, 2026 Why do some of your ASINs climb to page one while others stay buried, even
Amazon SEO Services From Expert Consultants That Grow Rank and Sales
Why does your organic rank sit still while your ad bill keeps climbing? Most $1M brands hit that wall right
Choosing Amazon Listing Optimization Services in 2026
How many sellers pay for a full listing rewrite and then watch their conversion rate sit exactly where it was?
Outsourced Amazon Account Management Services in 2026: By the Numbers
How many hours did you spend inside Seller Central last week? If you have to guess instead of answer, that
Offset Amazon Import Duties With Organic Rank, Not Price Hikes
There is a cost line in your Seller Central account that moves faster than your duty rate ever will. Most
How to Combine Amazon PPC and SEO to Lower Ad Costs Without Losing Rank
You are paying twice for a good share of your Amazon sales. The first payment is the click, and the