Amazon Buy Box

The Buy Box is Amazon algorithm’s way to reward sellers with a buyer’s purchase. Check out our Amazon Buy Box Cheat Sheet, which shows the different factors that that affect the Buy Box for each listing.

The buy box can make or break your Amazon sales. When a user clicks the “Add to Cart” button, they’re buying from one merchant and one merchant only: the buy box winner. This is especially crucial now that there’s a “Buy Now” button in addition to the add to cart button — the “Buy Now” button always leads to a purchase from the buy box owner.

Amazon Buy Box Cheat Sheet

Having trouble with your Buy Box? Send us a message and we’ll see how we can help you out.

What is the Featured Offer?

The featured offer (sometimes called the “Buy Box”) is the place on a product detail page where customers start the purchase process by adding items to their shopping carts. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in new condition, they can compete for the featured offer for that product.