Amazon Footwear Brand Growth Full Service Case Study
291% Revenue Growth
Significant sales increase secured in 2022 under MAG's full-service account management
Rooted in timeless style and expert craftsmanship, this brand creates handmade leather goods built to last -designed as investments, not throwaways. Each product is handcrafted with responsibly sourced leather, reflecting a commitment to quality and longevity.
Thoughtful design and sustainable practices guide every step, ensuring durability and purpose. Every piece embodies a philosophy of sustainability and enduring style.
The Challenges
High Product Return Rates
Reducing Amazon fashion return rates proved difficult as vague sizing data caused confusion and dissatisfied customers.
Fragmented Catalog Structure
Broken parentage and disorganized variations created operational friction, hindering Amazon footwear brand growth.
Suppressed Search Visibility
Inconsistent pricing led to Buy Box suppression, while poor keyword indexing limited organic reach and market share.
Inefficient Inventory Management
Seasonal shifts caused frequent stock-outs for best-sellers and costly aged inventory, disrupting revenue stability.
Unoptimized Search Visibility
Poor keyword integration limited organic reach, preventing the brand from capturing new non-branded traffic.
Suppressed Buy Box Eligibility
Cross-channel price inconsistency caused Buy Box suppression, hurting ads and forcing extra purchase steps.
Complex Compliance Hurdles
Missing sustainability badges like “Climate Pledge Friendly” lost valuable trust signals from eco-shoppers.
Inefficient Ad Spend
Fragmented ad strategies wasted budget, failing to defend brand terms or attack high-volume category keywords.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Social Posts
- Amazon PPC
- Amazon SEO
Our Approach
2021: Foundational Audit and Inventory Assessment
We began with a thorough audit of the brand’s operations, pinpointing inventory inefficiencies and catalog errors that were hurting margins and setting a baseline for optimization.
Comprehensive Catalog Audits
- Audited the entire catalog to identify broken parentage, inconsistent attributes, and suppressed listings that were hindering visibility
Inventory Health Assessment
- Analyzed aged inventory reports to identify slow-moving stock and formulated removal strategies to reduce long-term storage fees
Establishing Reporting Baselines
- Implemented granular tracking for sales and returns to understand seasonal fluctuations and identify specific products driving high return rates
2022: Catalog Structuring and Visual Optimization
We shifted our focus to visual storytelling and technical structure to drive Amazon footwear brand growth through improved customer experience. By overhauling the brand store and implementing rigorous sizing guides, we addressed the primary friction points in the customer journey.
Visual Content and Storefronts Optimization
- Refreshed the Brand Store and A+ Content with lifestyle imagery and distinct product tiles to guide customers through seasonal collections effectively
Sizing Educational Assets Implementation
- Created and uploaded specific size guide infographics and added detailed sizing bullet points to listings to directly combat customer confusion
Product Variations Restructuring
- Created new parentage relationships and skeleton listings to group colorways and sizes correctly, ensuring a smoother shopping experience
Seasonal SEO Updates
- Uploaded Phase 1 SEO updates for Fall/Winter and Spring/Summer collections to align keyword strategies with seasonal search demand
2023: Profitability Focus and Sustainability Certification
The strategy evolved to prioritize margin protection and brand authority. We leveraged the brand’s ethical credentials to implement Amazon SEO for sustainable footwear, differentiating them in a crowded market while aggressively tackling return rates.
Sustainability Certifications
- Submitted documentation and managed cases to acquire “Climate Pledge Friendly” badges, leveraging specific material certifications to boost conversion
- Audited product detail pages to ensure sustainability attributes were correctly displayed
Return Rate Reduction Strategies
- Prioritized fit accuracy by updating listing attributes with “True to Size” data and utilizing customer review insights to adjust on-page copy
- Uploaded size charts to product listings to provide customers with accurate measurement information before purchase
Targeted Advertising Campaigns
- Structured ad campaigns to focus on profitability (TACOS) and utilized defensive strategies to protect branded terms from competitors
- Optimized ad spend by reallocating budgets to top-performing campaigns and targets
Vine Program Enrollment
- Utilized the Vine program to generate early reviews for new style launches, building social proof essential for fashion items
- Audited the catalog to identify eligible products for Vine enrollment to boost review counts
2024: Advanced Advertising and Market Expansion
We advanced into sophisticated traffic-driving strategies to dominate market share. This phase integrated external traffic sources with granular internal advertising to capture high-intent shoppers across the funnel.
External Traffic Integration
Explored and pitched integrations with platforms like TikTok and influencer marketing programs to drive external traffic to Amazon listings
Collaborated with influencers to create content that would drive engagement and sales
Advanced PPC Tactics
- Implemented day-parting strategies to maximize visibility during peak conversion hours and utilized Sponsored Display ads for remarketing
- Leveraged “Brand Tailored Promotions” to retarget abandoned carts, brand followers, and repeat buyers
Market Presence Expansion
- Conducted market research for potential expansion into international marketplaces like Germany, Spain, France, and Italy
- Optimized listings for the Canadian marketplace to capture untapped demand in North America
Market Presence Expansion
- Conducted market research for potential expansion into international marketplaces like Germany, Spain, France, and Italy
- Optimized listings for the Canadian marketplace to capture untapped demand in North America
Market Share Analysis
- Leveraged market share reports to identify gaps in the category and adjust bidding strategies on high-volume keywords
- Analyzed competitor performance and pricing to inform strategic adjustments.
Impact
291% increase in yearly revenue
Building on a strong foundation, the brand achieved a 170% revenue lift in 2021 followed by an impressive 291% surge in 2022. This historical performance underscores our expertise as a dedicated Amazon Agency for shoe brands capable of scaling complex catalogs.
169% surge in conversion rate
Over 169% increase in conversion rate achieved through comprehensive listing creation and optimization. Our Amazon Agency for shoe brands delivered significant growth by aligning brand store updates with seasonality and streamlining the customer journey.
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