Amazon Pet and Horse Supply Growth Full Service
28% Growth
Huge jump in revenue one year after partnering with My Amazon Guy.
Our team managed complex variations and PPC targets to achieve consistent Amazon Pet and Horse Supply Growth across the entire catalog. These efforts protected profit margins while scaling niche categories such as pet treats and equestrian gear.
The Challenges
Fragmented Catalog Structure
Returns and automated used listings created a cluttered catalog, which diluted the professional image of the brand.
Poor Parentage Logic
Disorganized variations made it difficult for shoppers to navigate sizes or colors for orthodontic and tissue products.
Underperforming Visual Assets
Outdated main images and a lack of cohesive brand stories failed to showcase the quality of the best selling horse grooming and care products on Amazon.
Mismanaged Ad Spend
High spending without clear targeting led to overspending beyond the set budget and missed growth opportunities.
Weak Organic Visibility
Missing backend keywords and unoptimized search terms kept top products from reaching their full Amazon pet and horse supply growth potential.
Catalog Compliance Issues
Frequent search suppression and category flagging, such as adult item misclassifications, caused significant traffic loss.
Inconsistent Profit Margins
High fulfillment fees and unmonitored storage costs ate into the brand’s profits across multiple product categories.
Stagnant Customer Retention
The brand failed to engage previous shoppers or cart abandoners, resulting in missed revenue from promising audiences.
Unstructured Inventory Cycles
Poor replenishment timing led to frequent out-of-stock situations on high-demand items like seasonal fly masks.
Lacking Brand Identity
The absence of a cohesive Brand Story across different product lines made it difficult for customers to build long-term loyalty.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon PPC
- Amazon SEO
Our Approach
2023: Foundational Cleanup and Catalog Organization
In late 2023, the focus shifted toward stabilizing the account by addressing deep-rooted catalog clutter. The team worked to resolve technical listing issues and established a structured framework for long-term Amazon pet and horse supply growth.
Catalog Architecture and Compliance
- Resolved recurring search suppression issues by addressing backend attribute errors and compliance flags
- Audited the existing catalog to identify and remove redundant “used” listings that were cluttering the customer experience
- Proposed new variation themes to simplify navigation for complex product lines with multiple sizes and colors
Initial Search and Visual Strategy
- Launched SEO Phase 1 to overhaul backend search terms for high-volume products.
- Updated primary listing images with a standardized infographic template to ensure professional brand consistency.
- Drafted cohesive Brand Stories for distinct product categories to build trust with new shoppers.
2024: Strategic Scaling and Performance Optimization
Throughout 2024, the agency implemented advanced marketing tactics to recapture lost market share. Efforts focused on refining advertising efficiency and executing an aggressive Amazon listing optimization for gift wrap and craft supplies to capitalize on high-inventory categories.
Advanced SEO and Content Refresh
- Implemented SEO Phases 2 through 4, targeting “strike zone” keywords and expanding organic market share
- Executed A/B testing on main images and titles to identify the highest-converting visual assets
- Deployed seasonal image “hacks” to keep listings relevant during peak gift-giving periods
Precision Advertising and Audience Targeting
- Reallocated ad spend toward campaigns with lower ACOS to ensure the budget supported profitable growth
- Utilized Brand Tailored Promotions to target cart abandoners and high-potential new customers
- Launched Sponsored Display and Video campaigns to increase brand visibility on competitor detail pages
2025: Profitability Protection and Brand Expansion
By 2025, the strategy matured into protecting margins through cost management and diversifying the brand’s footprint. The agency focused on refining fulfillment economics and launching new product lines to sustain year-over-year momentum.
Operational Excellence and Margin Protection
- Conducted SKU economics audits and profitability reports to identify and eliminate low-margin activities
- Managed FBA fee issues by requesting audits and monitoring dimension changes to lower fulfillment costs
- Coordinated inventory replenishment schedules to prevent stockouts during high-demand seasonal peaks
Brand Migration and Market Dominance
- Executed a rebranding strategy for specialized pet treat lines, including trademark updates and brand registry enrollment
- Analyzed advanced competitor research reports to identify gaps in the market for new product development
- Introduced virtual bundles to increase average order value by pairing frequently bought together items
2026: Roadmap Continuity and Market Dominance
In early 2026, the partnership focused on maintaining year-over-year momentum through a standardized roadmap. We prioritized high-demand inventory and continued list price audits to remain competitive.
Sustained Listing Health
- Performed regular list price and business price audits to maintain the “strike-through” price and win the Buy Box
- Refreshed image stacks and copy for core categories to ensure content stayed relevant for upcoming seasonal events
- Monitored roadmap milestones to track progress against long-term revenue targets and category growth goals
Impact
$181k in sales reached during the brand’s recent 12-month performance cycle
The seller achieved 28% year-over-year growth during their partnership with our Amazon agency for horse supplies, with the most consistent gains occurring as of the December 2024 reporting period.
83% more units sold following comprehensive listing and catalog updates
The seller achieved a substantial increase in order volume as a result of strategic catalog organization and high-quality image stacks implemented during the 2024 fiscal year. These updates effectively modernized the brand’s presence, leading to a major surge in units sold compared to previous performance levels.
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