Growth success stories
Coffee Brand Brews Stronger ROI with High-Performing Email Automation
Major Amazon Gains
1,699.92
Conversion flows
Total number of emails that led to conversion
179%
Increase in revenue from February to March
Average monthly sales has increased since hiring MAG
This specialty beverage company was born from a unique dilemma: a coffee enthusiast who found that coffee didn’t love him back, and his partner, a tea lover, who often felt excluded from the coffee ritual. Driven by a scientist’s curiosity, the search for a better, more inclusive brew led them to history books and an unlikely source of inspiration.
They discovered an article detailing how roasted figs were used to extend and mellow coffee during World War II. This sparked a period of meticulous experimentation to perfect the roasting and grinding profiles of this remarkable superfruit. The result is a versatile, single-ingredient innovation made from organic figs. When mixed with traditional coffee, it smooths out the adverse acidic effects while enhancing the original flavor.
When brewed on its own, it transforms into a rich, nutty, and naturally caffeine-free alternative, creating a shared experience for everyone to enjoy, any time of day. Rooted in transparency and science, the brand offers a pure, simple solution that stands apart from trends relying on unsubstantiated claims.
Challenges
Before partnering with us, the brand struggled to turn audience interest into consistent revenue. Their disconnected email marketing failed to capitalize on key touch points, leaving significant money on the table.
Wasted potential with new ssubscribers
The brand attracted sign-ups but lacked an automated system to engage them. Without a strategic welcome offer, the initial excitement of these high-intent leads quickly faded, leaving potential customers and immediate revenue lost.
A disconnected and impersonal customer journey
The customer journey was fragmented and impersonal. Lacking the expertise to build multi-step nurturing sequences, they couldn’t guide buyers or build their purchase confidence. This created a leaky sales funnel where interested leads would inevitably drop off.
Navigating email marketing blindly
Without a cohesive strategy, their efforts were just a series of one-off campaigns, not an ecosystem built for conversion. Lacking the ability to test and optimize, they were navigating in the dark, making sustained growth feel like an impossible uphill battle.
Our approach
Our strategy was to replace the brand’s one-off campaigns with a powerful, automated email engine. This shift immediately proved its value, driving a 179% increase in revenue from our new automated flows and establishing a highly efficient foundation for growth.
From one-off campaigns to automated journeys
We replaced sporadic, single emails with structured, multi-step flows that engaged customers at critical moments. This ensured every potential buyer was guided through a cohesive journey instead of receiving random, disconnected messages.
Driving conversions through sustained engagement
Instead of a single chance to convert, our multi-touchpoint flows sustained engagement and nurtured leads far more effectively. This consistent communication kept the brand top-of-mind, building the trust and opportunity needed to guide customers from interest to purchase.
Building a scalable foundation for growth
This 179% revenue lift proved the efficiency of our new system. With this data-proven foundation in place, our work now focuses on scaling this success through enhanced optimization to drive even greater long-term results.
The impact
Our strategy was to transform the brand’s email marketing by shifting focus from inconsistent, one-off campaigns to a powerful, automated flow engine. This new approach immediately proved its value, with automated flows now generating a massive 179% month-over-month growth.
Shifting focus to a high-performance flow engine
We prioritized building structured, multi-step automated flows over traditional campaigns. The results were immediate and decisive. Our new flows generated $1,699.92, outperforming one-off campaigns (at $485.13) by more than 3.5 times and proving their superior efficiency in converting customers. This strategic shift ensured every potential buyer was guided through a cohesive journey designed for conversion.
Driving revenue through sustained nurturing
Our automated journeys engage customers with multiple, strategic touchpoints rather than a single chance to convert. This sustained communication nurtures leads, builds trust, and creates far more opportunities for a sale, effectively guiding customers from initial interest to purchase. This is why our flows have become the primary driver of email revenue.
Building a foundation for scalable growth
With automated flows now established as the core revenue driver, we have built a predictable and highly efficient engine for the brand. Our focus now shifts to scaling this success through advanced segmentation and optimization, using our data-proven foundation to drive even greater long-term growth.
Services provided
- DTC Email Marketing
- Graphic design
Industry:
Specialty Coffee
Location:
USA
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