Challenges
DDS Inc had a high cost per click (CPC) and ACOS due to the competitive category it was in on the Amazon marketplace. As a result of the high advertising cost, there was a lack of profitability, which limited their capacity to spend more for advertising to reach their sales targets.
Before hiring MAG, overall traffic to their listings was down and efforts to increase it were ineffective.
Our approach
Advertising/PPC Management
Our Amazon experts strategized that we focus our efforts into isolating the existing targets, and launching an Auto Campaign for each main seller to help lessen underperforming campaigns.
We also gave high attention on aggressive ToS placement bid modifiers during high traffic times leading to a boost in conversion rates and improved ratios.
Dayparting rules were implemented in PPC campaigns to have them perform better when potential shoppers are more available to engage with. Then we also launched Creator Connections to provide us a 10% TACOS campaign ultimately giving us that extra visibility and revenue.
Listing Optimization
Among the improvements we made to their listings were to use high performing keywords and placing them in strategic areas.
To better engage and communicate with shoppers, new and improved listing images were designed, as well as adding enhanced brand content to all listings. This also provided am avenue to utilize more and better keywords for SEO.
The impact
Even though DDS Inc has been selling on Amazon for years already, the strategies we implemented for them created long-lasting effects that boosted their overall performance.
With our help, we were able to provide a huge improvement in their profitability by lessening their ACOS by an average of 11 points from 35% to 23%.
With more traffic gained from SEO improvements and more effective PPC campaigns, sales from DDS products on Amazon increased significantly with a 59% increase year-to-date comparing time periods before and after hiring My Amazon Guy.
