$80,000 More Revenue
Additional revenue generated within the first four months of partnership with MAG
Founded in 1963, this eco-inspired essential products brand offers naturally inspired solutions for a cleaner, simpler life. The brand prioritizes sustainability and simplicity in every product they create.
The Challenges
Rampant Unauthorized Resellers
The eco-friendly essential products brand lost control over its listings due to unofficial third-party sellers, causing pricing issues and damaging customer trust.
Widespread Listing Inaccuracies
The disorganized product catalog caused suppressed listings, wrong variations, and technical issues that lowered search visibility and confused buyers.
Unstructured Advertising Efforts
The brand lacked a coordinated ad strategy, causing wasted spend, high ACoS, and missed chances to defend or scale top products.
Missed Customer Opportunities
The brand lacked loyalty tools like Subscribe & Save and tailored discounts, missing repeat purchases and re-engagement opportunities.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing reinstatement
- Social posts
- Amazon PPC
- Amazon SEO
Our Approach
May 2025: Foundational Audit and Strategy
MAG audited the entire account upon onboarding, uncovering critical catalog errors, unstructured ad spend, and unauthorized seller impact. This comprehensive review shaped a multi-phased strategy to correct these core issues.
Advertising Campaign Optimization.
- Audited all existing PPC campaigns to identify and immediately pause inefficient ad spend
- Restructured ad portfolios by brand, creating organized ad groups to establish clear reporting, budget controls, and performance tracking
Catalog Analysis and Resolution
- Began deep-dive SEO and competitor research for all priority products
- Filed initial support cases to fix major catalog errors, including incorrect product variations, duplicate listings, and wrong categories
Controlling Unauthorized Listings
- Identified immediate enrollment in the Amazon Transparency program as a top priority to combat counterfeiters
- Initiated the process of reporting all unauthorized sellers directly through Brand Registry
June-July 2025: Troubleshooting, Brand Protection and Listing Optimization
We focused on aggressively reclaiming brand integrity and rebuilding listings through SEO updates, infringement complaints, and new creative assets. Streamlined complex technical issues, consolidated sales history through listing merges, and optimized ad strategies to improve performance.
Unauthorized Seller Mitigation
- Prioritized and escalated troubleshooting for a fast-track Transparency program enrollment
- Filed formal trademark infringement complaints to remove unauthorized sellers from key listings.
SEO and Content Optimization
- Executed advanced SEO updates by implementing new backend search terms (Phase 3)
- Drafted completely new, optimized copy (titles, bullets, descriptions) based on in-depth keyword research
- Proposed new main images (CTR hacks) and initiated A/B tests to improve click-through rates
- Corrected improper product categories to ensure listings appeared in the right aisles for relevant shoppers
Customer Loyalty Building
- Recommended enabling Subscribe & Save with a 5% baseline discount to build a base of repeat buyers
Listing Consolidation
- Merged duplicate product listings to stop keyword cannibalization and consolidate sales velocity and reviews onto single, authoritative ASINs
- Filed cases for product remeasurements (Cubiscans) to correct inaccurate FBA fees that were destroying profitability
- Conducted deep competitor analysis to develop new image stacks and copy that would outperform rivals
Ad Strategy Development
- Developed new ad strategies, including liquidation campaigns for end-of-life products and new phrase-match campaigns for core items
Brand Protection Implementation
- Managed the complex, multi-step Transparency enrollment process to get products protected
August-September 2025: Full-Funnel Creative, Catalog Integrity, and Ad Scaling
MAG enhanced the brand’s visual identity and finalized catalog foundation by launching new creative assets and cleaning up variations. With a solid foundation, we scaled revenue by launching competitive ad campaigns and resolving complex technical issues.
Catalog Cleanup and Optimization
- Created and A/B tested multiple new main images to scientifically determine which creative earned the highest click-through rate
- Designed and uploaded new Premium A+ Content modules to better communicate brand value and increase conversion rates
- Executed a large-scale SKU cleanup project, closing dozens of inactive and duplicate listings to simplify catalog management
- Consolidated product families (e.g., multiple pack sizes) into single-variation listings to improve customer experience and sales rank
- Resolved persistent suppressed listings and fixed stranded inventory issues
Unauthorized Seller Monitoring
- Continued active monitoring and reporting of unauthorized sellers while escalating issues with the Transparency team
Competitive Advertising
- Launched new PPC campaigns strategically aimed at targeting and conquering specific competitor ASINs
- Developed and presented new budget proposals that were directly tied to projected sales growth and ACoS targets
- Proposed the creation of a new Brand Store to build a central brand hub and improve organic ranking
Operational Issue Resolution
- Managed complex support cases to resolve shipping plan errors, incorrect product classifications, and requests for negative review removal
- Continued to file for product remeasurements to ensure all FBA fees were accurate
October 2025: Profitability, Loyalty, and Scaling
The strategy focused on boosting profitability and customer lifetime value by activating loyalty programs and targeted promotions to re-engage past customers and attract new ones, while preparing for the Q4 peak season.
Targeted Promotions
- Launched Brand Tailored Promotions to create custom discounts for specific audiences, including cart abandoners, at-risk customers, and high-value repeat buyers
- Activated Subscribe & Save across eligible products and stacked additional “first-time subscriber” coupons to rapidly grow a loyal, recurring revenue base
- Developed a B2B pricing strategy with tiered discounts to capture bulk orders from business customers
- Prepared for Q4 by scheduling Lightning Deals for Black Friday and Cyber Monday.
Brand Protection
- Successfully enrolled high-priority products into the Amazon Transparency program, securing the listings from hijackers
Impact
+14% sales growth in the first four months with MAG
This rapid growth translated to an $80,000 increase in total sales, establishing a strong foundation for future scaling.
ACoS improved by 29% in the first 90 days
From month 1 to 3, MAG delivered consistent ACOS improvements – 11% in the first month, 1% in the second, and 10% in the third – culminating in a significant 29% reduction overall.
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