Fertilizer Brand Full Service Case Study
$270K Increase in Sales
Notable year-over-year revenue boost driven by collaboration with MAG
Since 1990, this fertilizer brand has been dedicating itself to nourishing trees and enriching landscapes. Their commitment guides every product to enhance soil and plant vitality.
The Challenges
No Structured Launch Process
The fertilizer brand lacked a formal launch playbook, making new product visibility hard to achieve and sales inconsistent.
Inadequate Inventory Planning
Inventory issues led to delayed shipments and unfulfilled stock, disrupting sales momentum and customer trust.
No Coordinated Ad Campaigns
Advertising was not fully optimized or synced across products, limiting market share growth and brand defense against competitors.
Pricing and Buy Box Instability
Sudden price increases triggered Amazon flags, and key ASINs struggled with Buy Box eligibility, hurting conversion rates.
Listing Suppression and Removal
Multiple product detail pages were suppressed or removed by Amazon, requiring time-consuming appeals and delaying sales.
Untapped Demand Due to Poor SEO
Backend SEO and content optimization were incomplete, causing lower organic search visibility and missed buyer conversions.
Fragmented Branding and Messaging
Product pages lacked consistent branding and clear usage instructions, making it difficult for shoppers to understand product value.
Limited Off-Season Strategy
The brand had no adaptive plans for off-season traffic drops, reducing sales and ad efficiency during slower periods.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Social Posts
- Amazon PPC
- Amazon SEO
Our Approach
Foundational Work and Enhancement of SEO and Creatives
We began with a full-scale catalog audit, identifying numerous suppressed listings and critical brand control gaps. The immediate priority was establishing Brand Registry to unlock essential tools, while simultaneously creating new listings and fixing broken ones to build a stable foundation for growth.
With foundations stabilized, we focused on scaling visibility through advanced SEO and alt-text optimization. We also launched the brand’s first video ads and Brand Store to boost presence and engagement.
Branding Strengthening
- Guided the brand through the entire Amazon Brand Registry application process to gain control of its listings
- Designed and implemented new image stacks, Brand Stories, and A+ Content to create a professional, consistent brand identity across all products
Listing Health and Suppression Recovery
- Reinstated multiple suppressed listings that were unavailable or had lost the Buy Box, immediately restoring sales channels
Structured Launch Process
- Created “skeleton listings” for new product lines, establishing the catalog structure and gathering necessary assets like UPCs in advance of launch
SEO Optimization
- Executed SEO phase 1 on all ASINs, optimizing backend search terms to improve initial organic visibility
- Optimized all A+ Content and Brand Story modules with SEO-rich alt-text, indexing new keywords including Spanish terms and misspellings
- Executed Phase 2 SEO, refreshing keyword strategies to boost rankings for core search terms
Brand Presence and Messaging
- Developed and launched the brand’s first Amazon Brand Store as a central hub for products and branding
- Scheduled regular Amazon Social Posts to highlight products and drive organic traffic
Advertising Campaigns
- Launched Sponsored Brand Video ad campaigns targeting competitor ASINs and key category keywords
Review Strategy and Listing Health
- Enrolled new FBA products in the Amazon Vine program to generate early reviews and social proof
- Appealed and reinstated listings flagged as pesticides, restoring availability for sale
Fulfillment Pivot and Profitability Focus
A critical FBA crisis, where Amazon shipped incorrect products, forced an immediate pivot. We transitioned the entire catalog to Fulfilled by Merchant (FBM), managed the subsequent account health challenges, and implemented COGS tracking to protect profitability during the crucial Q4.
We dedicated later months to stabilizing and optimizing the new FBM-centric operation. We fine-tuned logistics to protect account health and ensured all systems were in place for the upcoming peak season.
Inventory Management
- Managed FBA fulfillment crisis with removal orders and shifted to an FBM-only fulfillment model
- Developed and delivered weekly FBM restock reports based on sales velocity for accurate production forecasting
- Monitored and managed FBM account health metrics such as Valid Tracking Rate and Late Shipment Rate to avoid suspensions
Profitability and Scaling
- Integrated Cost of Goods Sold (COGS) data into sales reporting to track true profitability and optimize ad spend efficiency
Advertising and Promotions
- Created and ran Black Friday and Cyber Monday promotions, including Prime Exclusive Discounts for peak seasonal traffic
- Re-allocated ad budgets exclusively to in-stock FBM listings to maximize advertising ROI and avoid wasted spend
Inventory Planning and Fulfillment Management
- Adjusted handling time to five days, creating a buffer for FBM fulfillment and protecting the Late Shipment Rate
- Performed daily account health checks to proactively manage FBM performance metrics
- Provided weekly inventory and restock recommendations to guide accurate production scheduling
Strategic Pricing, Catalog Expansion, and Scaling Market Share
We focused on expanding the catalog and maximizing profit margins. A methodical pricing strategy was implemented to increase revenue without triggering Amazon’s suppression flags, then prepared new listings for the peak season.
Advanced, offensive advertising tactics were made to gain market share. This included launching Sponsored Display, “Strike Zone” keyword strategies and influencer campaigns, all while developing a formal plan to maintain sales during the brand’s slower off-season.
Catalog Expansion
- Created and launched multiple new FBA and FBM listings, expanding the product catalog successfully
Pricing and Buy Box Management
- Developed a systematic weekly price-increase strategy, raising prices carefully to reach target margins while avoiding flags and Buy Box loss
Brand Loyalty Building
- Enrolled key products in Subscribe & Save with a discount, building a loyal base of recurring customers
Coordinated Ad Strategy
- Conducted deep competitor research to refine ad targeting and identify content optimization opportunities
- Increased ad budgets on high-performing, well-stocked FBM products to drive sales ahead of Prime Day
Off-Season Strategy
- Developed data-driven off-season ad strategies, reallocating budget to the most profitable ASINs for better returns during low traffic
- Created seasonal fall-themed infographics and content to boost conversion rates and educate customers on product benefits during off-season periods
Advertising Coordination
- Launched Sponsored Display campaigns to protect product pages from competitor ads
- Executed an “Amazon Strike Zone” strategy, targeting keywords ranking mid-tier to push them higher in search results
- Ran influencer marketing campaigns through Amazon Creator Connections to drive external traffic and increase brand awareness
Inventory and Account Health Management
- Managed logistics for planned “Vacation Mode,” pausing ads and preserving account health during shutdown
- Continued monitoring and resolving FBM account health metrics, ensuring compliance with Late Shipment Rate requirements
Profitability and Expansion
- Managed expansion to a new Shopify website and began planning off-Amazon advertising such as Google Ads
Impact
690% total year-on-year sales growth YTD
Since onboarding in Q2 2024, the fertilizer brand has seen rapid expansion with an initial 381% surge in Q3 2024, followed by steady growth through 2025, demonstrating sustained momentum and market traction.
730% total increase in year-on-year ad sales YTD
Ad sales surged by more than sevenfold while holding TACoS steady at 8%, highlighting the brand’s ability to scale ad-driven revenue without sacrificing profit margins.
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