Hair Care Products Amazon Strategy Case Study
12.4% more conversions
Achieved a significant increase in conversions through strategic SEO and listing optimization
By executing a tailored Hair Care Products Amazon Strategy across 24 SKUs, our specialists helped this personal care brand reach $53,130.64 in monthly sales through data-driven optimizations.
The Challenges
No defensible Advertising Strategy
Relying on organic traffic left them vulnerable, lacking a paid Hair Care Products Amazon Strategy to defend against rivals.
Fragmented Product Variations
Disjointed listing structures diluted social proof and reviews, confusing customers and significantly lowering conversion rates.
Strict Compliance Roadblocks
Inventory was blocked as “Dangerous Goods” due to non-compliance with the strict requirements for selling hair dye on Amazon.
Critical Listing Suppressions
UPC mismatches with GS1 standards triggered automatic takedowns, causing sudden revenue drops and stranded inventory.
Saturated Market Pressure
A flood of low-cost competitors eroded market share, making it difficult to maintain visibility without a dedicated defense plan.
Untapped Customer Lifecycle
Without retargeting or subscription incentives, one-time buyers churned, resulting in low lifetime value and wasted traffic.
Eroding Profit Margins
Rising FBA fees and storage costs squeezed profits, creating a desperate need for a more efficient operational model.
Stalled New Launches
Technical documentation gaps and backend errors delayed critical product releases, causing the brand to miss growth targets.
Persistent Technical Friction
Ongoing backend errors and barcode conflicts continued to hamper scalability, requiring constant, resource-heavy troubleshooting.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Social Posts
- Amazon PPC
- Amazon SEO
Our Approach
2023: Compliance Fixes and Foundations
Launched a Hair Care Products Amazon Strategy by tackling UPC mismatches and compliance roadblocks that blocked listings. Built core operational stability to enable scalable growth despite strict requirements for selling hair dye on Amazon.
UPC and Compliance Resolution
- Secured matching UPC ownership and cleared dangerous goods flags through targeted seller support cases
- Standardized barcodes across variants to prevent suppressions and release stranded inventory
Catalog Restructuring
- Audited variation themes and parent-child setups to fix fragmented structures
- Created virtual bundles linking shampoos with serums for better cross-sell visibility
2024: Advertising Defense & SEO Build
Addressed no defensible advertising strategy and saturated market pressure with layered campaigns. Rolled out phased SEO to counter poor organic ranks while optimizing for event traffic.
Ad Campaign Overhaul
- Launched portfolio bids with weekly negations to defend rankings and cut wasted spend
- Built slow seller trackers and market basket analysis for precise targeting
Phased SEO Implementation
- Executed backend keyword phases plus alt-text audits to boost organic share
- Conducted market share reports to harvest high-intent terms for hair care searches
2025: Content and Retention Scaling
Solved creative deficiencies and untapped lifecycle issues with visual upgrades. Focused on increasing subscribe and save orders for shampoo through enrollment tweaks and retargeting.
Creative and Listing Enhancement
- Revamped A+ content, image stacks, and Brand Store tiles with usage demos
- Optimized titles, bullets, and main images via A/B testing for higher clicks
Subscription and Retention Push
- Adjusted Subscribe & Save discounts across SKUs to lift recurring orders
- Set up cart abandoner campaigns and SNS headlines to re-engage one-time buyers
2026: Event Optimization and Profit Guard
Tackled eroding margins and stalled launches with BFCM/Prime Day prep. Streamlined troubleshooting for persistent friction to ensure smooth scaling.
Event Campaign Execution
- Prepared PED discounts, coupons, and budget shifts for peak traffic capture
- Monitored FBA restocks and removal orders to avoid inventory shortages
Ongoing Troubleshooting
- Resolved shipment discrepancies and inbound errors via proactive case management
- Reorganized Brand Store PDPs and shipping templates for conversion efficiency
Impact
12.4% conversion rate from the previous year
Our Amazon marketing agency for beauty brands delivered a 12.4% increase in conversion rate over the past year via strategic SEO, contributing to significant annual growth during the engagement.
Consistently held TACoS under 10%
MAG kept TACoS below 10% through 2024 as part of the track record, while slashing monthly ad spend by 89% to an average of $1,000 via data-driven strategies that still hit 6.5 ROAS.
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