Health and Wellness Supplements Full Service Case Study
$1 Million Sales Growth
Major year-to-date sales increase in the first year after onboarding with MAG
This health and wellness supplement brand, founded in 2018, creates premium, doctor-formulated supplements. Guided by their mission, “Build a resilient body for life,” the brand focuses on helping customers achieve long-term, sustainable health.
The Challenges
Inconsistent Listing Content and Structure
Listings lacked updated images, A+ content, and proper variation setup, causing poor visibility and weak shopper engagement.
No Coordinated Advertising Strategy
Ad campaigns were unorganized, with wasted spend and missed opportunities to target key products effectively.
No Repeatable Launch Playbook
Product launches lacked a clear, repeatable plan, resulting in weak momentum and low visibility on Amazon.
Untapped Organic Traffic and Conversion Potential
Poor SEO and keyword use limited organic reach and conversion, leaving potential sales on the table.
Incomplete Brand Store and Social Presence
Brand Store and social media were inconsistent, reducing shopper trust and brand loyalty.
Ongoing Listing Suppression and Negative Feedback
Listing issues and negative reviews hurt the brand’s reputation and restricted sales growth.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Social Posts
- Amazon PPC
- Amazon SEO
Our Approach
Foundational Work and Stabilization
My Amazon Guy partnered with the health and wellness supplement brand to immediately address critical listing, compliance, and catalog issues. This phase focused on building a stable foundation and fixing core problems that were suppressing sales.
Listing Content and Compliance Restoration
- Reinstated suppressed ASINs by identifying and appealing compliance issues.
- Began creating and uploading new A+ Content, Brand Stories, and Image Stacks to replace non-compliant or missing content.
- Corrected listing errors, including variation themes and unit count details, to ensure a consistent and accurate shopper experience.
Initial SEO and Catalog Structure
- Conducted Phase 1 SEO research for core products.
- Wrote and uploaded new META descriptions and optimized alt-text to capture initial organic traffic.
- Performed competitor research for new products to inform launch strategy.
Brand Presence and Protection
- Designed and built a new, optimized Brand Store to create a central hub for the brand’s catalog.
- Started a consistent negative feedback removal process by escalating cases to Amazon.
Optimization and Strategic Expansion
With a stable foundation, the focus shifted to optimizing the full catalog for organic growth. This quarter involved executing a structured playbook for new product launches and implementing advanced SEO.
Advanced SEO and Content Rollout
- Executed multi-phase SEO (Phases 2, 3, and 4) to improve organic ranking for a wider range of keywords.
- Continuously revised listing copy to remove problematic terms flagged by Amazon, ensuring listings remained active.
- Rolled out new A+ Content and Image Stacks for remaining products in the catalog.
Systematic Product Launch Playbook
- Managed new product launches by creating skeleton listings and full content, including copy, images, and A+.
- Correctly built new parent-child variations for multi-pack product options.
Brand Visibility and Social Presence
- Launched and managed recurring Amazon Social Posts to build brand awareness and drive traffic.
Proactive Audits and Conversion Testing
Following a gap in the provided reports, the strategy resumed in Q3 2024. MAG shifted to a proactive approach, auditing the catalog for compliance to prevent future suppressions and using data to improve conversion.
Proactive Compliance and Listing Audits
- Audited all listings for prohibited keywords across copy, backend terms, and creative assets to prevent new suppressions.
- Managed and appealed new policy violations to keep listings active.
Conversion Rate Optimization
- Conducted A/B testing on main images to identify the highest-converting creative for key products.
- Implemented new SEO Phase 1 keyword research for underperforming listings to improve their organic visibility.
Catalog Expansion and Relaunch
- Managed the launch of new product lines, including CoQ10 and Prostate supplements.
- Coordinated the complex relaunch of key products that were previously removed, requiring new UPCs and fresh content.
Full Funnel Optimization and Brand Protection
MAG’s approach focused on enhancing listings with rich media, optimizing the ad strategy, and aggressively defending the brand from unauthorized sellers.
Advanced Creative and Ad Strategy
- Uploaded product explainer videos to listings, successfully getting them approved and published by Amazon.
- Provided new PPC recommendations to optimize advertising campaigns.
- Uploaded new A+ Content and Image Stacks for recently launched and relaunched products.
Aggressive Brand Protection
- Monitored the Buy Box and filed “Trademark: Counterfeit” infringement reports against unauthorized resellers.
- Worked with the client to submit documentation to update the brand’s trademark status in the Amazon Brand Registry.
Catalog and Shopper Engagement
- Optimized the Brand Storefront and set up new “Buy With Prime” (BTP) campaigns and coupons.
- Deployed new SEO alt-text for all updated A+ Content to improve image search visibility.
Impact
Over 340% jump in year-over-year sales
Since partnering with My Amazon Guy in April 2024, the brand’s year-to-date sales have surged by over $1M compared to the previous year.
+295% Increase in Ad Revenue YTD
The brand successfully scaled ad sales by over $250,000 without sacrificing profitability, holding TACOS at a lean 12%. This efficiency is exceptional in the competitive supplements space, where TACOS figures often average 20-25%.
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