Challenges
One of the major challenges that had to be resolved were the multiple inactive listings present when Iron Box was first onboarded. These were a mix of various reasons:
- 2 – paused listings
- 1,662 – out of stock
- 20 – pricing issue
- 75 – detail page removed
- 5 – closed
- 1 – approval required
- 1 – required additional troubleshooting
Aside from these, there were also 249 search suppressed listings.
Despite being on Amazon for about 10 years already, the competition in Iron Box’s category has been tough for them prior to hiring My Amazon Guy.
Our approach
B2B strategies – We targeted B2B accounts by offering them a tiered discount to boost sales. The commercial sector is our primary target audience.
B2C tiered discount – We offered a tiered discount to target B2C clients and make our listings more appealing
SEO strategies – We helped our client improve their ranking by indexing keywords through the four phases of SEO.
TBD optimization – We helped optimize the titles, bullets, and descriptions of a large number of ASINs using the correct keywords to target our specific audience.
Premium A+ Content – This increased the AOV (Average Order Value) and provided us with another defensive tactic to prevent customers from clicking on competitor products in your listings.
Business Placements – We use this tool to target only the B2B clients that are the commercial accounts.
Explore new products – We conduct market research to identify opportunities for expanding the client catalog with products they currently don’t offer.
The impact
Partnering with My Amazon Guy brought immediate and lasting impact to this seller’s Amazon business. In just the first month, revenue jumped by 37%, a strong signal that the right strategy was in place.
Leveraging a tailored B2B strategy, the brand experienced sustained growth, with monthly revenue increases reaching up to 70% over the past year. October 2024 became the brand’s top-performing month at the time, with sales climbing 164% to hit $223K.
But the momentum didn’t stop there. April 2025 set a new benchmark as the highest-grossing month yet, with revenue peaking at $225K.
Year-over-year B2B sales revenue rose by an impressive 122%, driven by consistent optimization, strategic targeting, and expert management. Throughout this growth, product ratings remained strong at an average of 4.6 stars, underscoring high customer satisfaction and product quality.
This case proves that with experienced Amazon seller account management, sustainable growth isn’t just possible – it’s predictable.
