K’lani Full Service Case Study
226% Q4 sales growth
Strong year-over-year sales jump within 6 months of working with MAG from 2023 to 2024
K’lani was born from an idea in January 2021, when its founder grew frustrated with fashionable bracelets that lacked the function of a simple hair tie. The brand creates stylish hair accessories that directly solve this common problem. Following its mission, “Looks like a bracelet, works like a hair tie,” K’lani provides products that combine both fashion and practicality.
The Challenges
Inconsistent Customer Experience
Customers faced uneven post-purchase experiences, causing frustration and weakening brand reputation.
No Repeatable Launch Strategy
Lacking a structured launch playbook made it difficult to gain consistent visibility for new products in a competitive market.
No Structured Advertising Approach
Advertising efforts were uncoordinated with no clear campaigns to grow market share or protect against competitor pressure.
Untapped Demand
Despite brand awareness, many potential customers were not converting, resulting in lost sales opportunities.
Inventory Management Issues
Frequent stockouts and shipment delays caused lost sales and harmed the brand’s fulfillment reliability.
Listing and Content Challenges
Variation issues, suppressed listings, and incomplete content limited product discoverability and shopper trust.
Ineffective PPC Optimization
Ad campaigns suffered from high ACOS and low impressions, wasting budget on poorly performing targets and keywords.
- Full Management
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Amazon Social Posts
- PPC
- SEO
Amazon
Hair Accessories
$500k – $1M
100-500
Days with our Amazon agency
500+ days since June 2024
Our Approach
My Amazon Guy partnered with K’lani to establish a strong foundation on Amazon. The initial focus was on resolving critical listing issues, stabilizing advertising performance, and implementing fundamental strategies to capture existing demand and improve the customer experience.
- Analyzed and corrected listing variations and content issues to resolve suppressions and improve discoverability.
- Optimized product titles for mobile view and enhanced main images to increase click-through rates.
- Initiated the development of A+ Content and a Brand Story to better communicate the brand’s value.
- Audited existing ad campaigns to eliminate wasted spend and restructure them for profitability.
- Implemented a systematic approach to bid and keyword management to control ACOS and improve ad efficiency.
- Launched promotional campaigns, including reorder coupons and cart-abandoner discounts, to capture untapped demand.
With a stable foundation, the focus shifted to strategic scaling in preparation for the critical Q4 holiday season. This involved proactive inventory management, aggressive advertising tactics for peak traffic periods, and enhancing listings with seasonal content to maximize sales potential.
- Developed a comprehensive inventory management plan to ensure stock availability for Black Friday, Cyber Monday, and other holiday sales events.
- Managed and troubleshooted complex operational issues like FBA shipment discrepancies and stranded inventory to minimize sales disruptions.
- Executed targeted advertising strategies for holiday promotions, adjusting budgets and placements to capture high-intent shoppers
- Integrated seasonal keywords and holiday-themed imagery into listings to improve relevance and conversion during peak season.
- Restructured product families by splitting parentages to improve listing control, review management, and strategic testing.
- Analyzed yearly performance to establish ambitious growth targets and strategic plans for the upcoming year.
Following a successful Q4, the strategy focused on sustaining sales momentum and further enhancing the brand’s authority on the platform. Efforts concentrated on refining advertising efficiency, completing brand content projects, and leveraging data to drive continued year-over-year growth.
- Maintained strict control over advertising metrics to ensure profitable, steady growth in the post-holiday period.
- Finalized the rollout of enhanced A+ Content and a compelling Brand Story to solidify brand identity and trust.
- Consolidated product reviews by merging ratings to improve social proof and increase conversion rates on key listings.
- Monitored market share and sales data to inform ongoing strategy and maintain a competitive edge.
Impact
$240K+ sales growth in six months with MAG
K’lani achieved a 226% year-over-year surge in Q4 sales from 2023 to 2024 after partnering with MAG, marking rapid growth and strong momentum.
Over $111K in Ad Revenue Under MAG's Management
Since partnering with MAG in Q2 2024, K’lani’s ad sales grew 97% in Q3 and an additional 60% in Q4, culminating in over $111K in ad sales for the final quarter.
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