Challenges
Our goal was to drive growth for TumbleBee, one of Reentel’s brands. We developed a strategic plan aimed at elevating the overall brand to a higher level, providing a strong foundation for increased sales.
Their existing listings required a wide range of optimization, improvements in various text used, and customer-facing adjustments such as creativity, titles, and many others.
The available ads budget was limited for kick-off but we did our best to prove we could maximize this investment and show how beneficial it can be for sales.
Our approach
Listing Creation & Optimizations
We took over all the listings and carefully researched the competition. Through comprehensive SEO and competitor analysis, we enhanced titles, refined bullet points, and implemented through back-end optimizations.
Once the listings were optimized and began generating increased sales, we created parentages that significantly boosted the account’s ratings, reviews, and Amazon Choice products, helping it to shine.
Ads Expansion
We launched this initiative with an initial budget. After thorough keyword harvesting, we created high-performing campaigns that we continuously optimize to ensure a strong return on investment. REENTEL has confirmed its trust in MAG, allowing us to manage a larger budget. This increased investment has enabled significant advertising expansion, resulting in extraordinary sales outcomes.
Creative Improvements
The new listings required extensive enhancements. We focused on creating image stacks, detailed infographics, A+ content, brand stories, and a brand store. These efforts significantly increased the client’s credibility, improved its image and visibility, and ultimately attracted more customers.
As a result, impressions and ordered units have markedly increased.
The impact
The various improvements made to optimize listings and improve ads have proved beneficial for the brand on Amazon. Reentel has been steadily increasing its monthly average sales consistently since being onboarding on November 2022.
Amidst this growth, their products have also garnered the Amazon’s Choice badge for an extended period – a testament to the quality of their products and the effectiveness of our strategies.
As of October 2024 the average monthly sales is $379,476.84, exceeding the average for 2023 at $332,918.49. We are confident heading into the holidays that further growth will be achieved.
