Scaling Outdoor Trampolines on Amazon Full Service
478% More Turnover
Major year-over-year expansion in total sales since joining My Amazon Guy
Scaling outdoor trampolines on Amazon requires a precise strategy to navigate seasonal shifts and complex catalog requirements. This overview shows how moving to a professional management approach secured a 478% turnover boost and protected profit margins during the slow season.
The Challenges
Restricted Growth Potential
Internal hurdles and account flags hindered the brand from scaling outdoor trampolines on Amazon during peak seasons.
Complex Compliance Barriers
Strict Amazon safety requirements for trampoline sellers caused unexpected listing removals and lengthy document reviews.
Weak Catalog Structure
Disconnected listings and broken parent-child variations split social proof and confused potential buyers looking for sizes.
Poor Brand Representation
Outdated images and lackluster copy failed to communicate the professional quality of the equipment to shoppers.
Inefficient Ad Spending
The brand lacked a coordinated advertising strategy, leading to wasted spend on irrelevant search terms and low visibility.
Frequent Inventory Gaps
Regular out-of-stock issues on top-selling models caused ranking drops and allowed competitors to steal valuable market share.
Technical Listing Errors
Technical bugs in the back end prevented product titles and features from updating correctly on the public display pages.
Unmanaged Reseller Interference
Third-party resellers dominated the buy box with high margins, leading to inconsistent pricing and a poor customer experience.
Overshadowed Brand Presence
A lack of a cohesive brand story made it difficult for the seller to stand out against aggressive competitors.
Logistical Complexity Issues
Handling heavy, multibox shipments created storage fee challenges and complicated the fulfillment process for the brand.
- Full Service
- Catalog Management
- Listing Optimization
- New Product Creation
- Parentages
- Listing Reinstatement
- Social Posts
- Amazon PPC
- Amazon SEO
Our Approach
2024: Foundational Stabilization and Compliance Recovery
In 2024, the focus remained on resolving critical account health issues and establishing a stable catalog foundation. We worked to overcome restrictive compliance hurdles and technical errors that previously prevented the brand from scaling outdoor trampolines on Amazon.
Compliance and Account Health Recovery
- Coordinated with Amazon internal teams to resolve restricted listing flags and reinstate blocked product pages
- Navigated complex safety documentation requirements by submitting comprehensive test reports and product labeling to meet strict safety standards
- Monitored the account health dashboard daily to catch and resolve performance notifications before they impacted sales
Catalog Consolidation and Technical Cleanup
- Restructured parent-child variations to combine fragmented listings and centralize social proof across size options
- Corrected backend technical bugs that prevented product titles and descriptions from updating on detail pages
- Audited size charts and measurement data to ensure accurate sizing information was visible to reduce customer confusion and returns
2025: Strategic Expansion and Profitability Optimization
By 2025, the partnership shifted toward sophisticated growth tactics and margin protection. We implemented a data-driven Amazon seasonal sales strategy for high-ticket items to ensure consistent performance during peak shopping events and slow periods alike.
Advanced Brand Presence and SEO
- Revitalized brand representation by launching a cohesive brand story and professional A+ content across top-selling products
- Executed a multi-phase SEO strategy focusing on indexing, ranking for high-volume search terms, and winning back market share from competitors
- Integrated crawlable text and alt-text into all creative assets to improve organic search visibility and AI scannability
Precision Advertising and Logistics Management
- Optimized advertising spend by implementing aggressive negative targeting for irrelevant search terms to reduce wasted spend
- Developed a tiered bidding strategy that balanced defensive campaigns to protect own listings and offensive campaigns to capture competitor traffic
- Analyzed inventory sales velocity and logistical costs to improve forecasting and manage the high storage fees associated with heavy, bulky items
Impact
478% sales growth during partnership
As a full-service Amazon agency for heavy and bulky products, we managed a major turnover boost where optimized listings and targeted advertising converted interest into significant revenue growth during this timeframe.
10.5% ACOS and 4% TACOS efficiency
During peak growth periods, we achieved a 10.5% ACOS and 4% TACOS. Through data-driven advertising strategies, we maintained extreme cost-efficiency while maximizing revenue, demonstrating our ability to balance performance and profitability effectively.
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