In order to define our strategy, we started by analyzing our target market and its size. 

We then followed a plan integrated with the following elements:

Catalog Management

• Creation of correct parentages to boost sales on the products that needed to increase sales.
• Listing creation and optimization from A-Z, with new products as the catalog is growing.
• Adding new stamp styles and accessories to listings in ways that improved upon competition.
• Heavy focus on FBM because most of their ASINs are customizable. Handling times and shipping on time were especially important and the late shipment notifications helped keep Stamp Hub on track

Marketing & Design

• We used the brand’s mission and assets to create compelling A+ Content, Infographics and Copywriting to address the customers’ lifestyle communication needs.
• Focused our proprietary process on SEO to improve ranking, indexing and traffic.

Advertisement

• We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
• We continuously create value through posts so customers looking for solutions know our products.
• • Spending on PPC strategically (maximize investment since the shoes space is crowded).
• PPC campaigns updates prior to the change in seasons and consumer behavior.

Account Health

• Inventory management to maintain a healthy IPI score (again due to the large catalog and many SKUs since each style and variation has several sizes).
• Auditing sell-through rates and processing removal orders as needed