Growth success stories
Steamer Product Brand Cuts TACOS & Boosts Sales on Amazon
Major Amazon Gains
7%
Sales Increase
Smart adjustments resulted to higher sales
$758,338
November 2024 sales
Peak sales after partnering with our agency
6.6%
TACoS reduction
Smart PPC tactics led to better advertising efficiency
Steamer Product Brand has been a trusted name in home steaming solutions since 2011, delivering high-quality appliances to over a million households. Despite its success, the brand faced challenges in maximizing its Amazon potential.
With 24 SKUs to manage and increasing competition, it needed expert strategies to drive growth. That’s where our Amazon experts stepped in.
Through strategic PPC management, SEO optimization, enhanced brand content, and platform troubleshooting, we helped Steamer Product Brand streamline its operations, improve ad efficiency, and boost sales. By November 2024, the results spoke for themselves—$758,338 in sales and a significant drop in TACOS.
Here’s how we did it.
Challenges
Struggling Sales & Rising Advertising Costs
Despite a strong reputation, Steamer Product Brand experienced a noticeable decline in sales. Advertising inefficiencies drove TACOS up to 15-17%, making ad spend unsustainable without delivering profitable returns.
Customer Complaints Hurting Reputation
One of its steam mops faced mounting customer complaints, ranging from incorrect items and missing parts to product defects and usability frustrations. These issues led to negative reviews, impacting both customer trust and product rankings on Amazon.
Our approach
Optimized Advertising for Profitable Growth
Our PPC specialists tackled high advertising costs by eliminating wasteful spend on low-performing search terms. By strategically shifting ad focus to high-converting placements and fine-tuning daily budgets, we lowered TACOS while maximizing return on ad spend.
Enhanced Product Listings & Customer Support
To address ongoing customer complaints, we optimized product listings with clearer details and improved content. We also added essential support documents—including a user manual, installation guide, and troubleshooting guide—directly to the Amazon listing, reducing confusion and improving customer satisfaction.
The impact
Dramatic PPC Transformation & Sales Rebound:
We engineered a remarkable turnaround, slashing the client’s unsustainable TACOS from a crippling 15-17% to a healthy 10.4%. This wasn’t just a minor improvement; it signified a complete overhaul of their ad spend efficiency.
Coupled with this, we ignited a significant sales surge, driving a substantial 7% increase in overall sales. This growth demonstrated the immediate and powerful impact of our strategic PPC optimization.
Customer Satisfaction Restored & Product Reputation Rebuilt:
Our proactive approach to addressing customer complaints, through detailed listing updates and readily accessible support documents, resulted in a significant reduction in negative feedback.
This direct action translated into improved product ratings and a restoration of the client’s customer satisfaction, showcasing our commitment to not just sales, but also brand reputation.
Services provided
- Marketing
- Basic A+ Content
- Lifestyle Images
- Infographics
- Amazon PPC
- Amazon Account Management
- Amazon SEO
- Brand Content
- Troubleshooting & Logistics
Industry:
Electrical Appliances
Location:
USA
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